Key Questions To Ask Before You Begin Mobile App Development

by Saul Edmonds
 key app questions

Top Questions To Ask Before Developing Your Mobile App

The question isn't who is going to let me; it's who is going to stop me.
Ayn Rand

Getting Started With App Development

Developing a mobile app will set your business apart from your competition. Businesses of all sizes are now incorporating mobile app development into their brand outreach to capture more audience share globally.

Before you consider developing your mobile project, there are important questions you need to ask:

Should I Outsource the Project?

When you develop your mobile app in-house, your team has more control over the entire project from start to finish. Your team can add more people on staff to help collaborate new ideas and visions on the fly. This process tends to be more expensive just because of the time involved in development. If more time is spent on testing and implementation, costs can really grow.

Outsourcing your mobile app enables you to put the development in the hands of a trusted company with clear timelines and set costs. A specialist development agency can take care of your app from concept to release more efficiently and cost effectively because that is what they are in the business of doing. 

What Device Should We Develop For?

With over 70% of Australians alone owning smartphones, it is projected that global ownership easily exceeds 800 million today.

With so many choices out there, it can be a challenge deciding which device your mobile app should be developed for. If budget allows, it is recommended to develop tailored solutions for both Apple and Android platforms. This increases your revenue opportunities with a diversified product strategy.

What Should the Mobile App Do?

Once you have identified the process of development and the platform to build on, define the specific purpose and required functionalities of your app.

Will your app be used for shopping, filing reports, or some other function? You need to determine if your app is going to be streamlined for one function or designed to perform multiple tasks for the user. It is sometimes better to create several smaller apps in circumstances where there are numerous features and functionalities.

The key here is to understand what your app should accomplish. Get to know your target mobile users and carefully gauge how your app can benefit them. 

Why is the visual design important?

During the planning process you need to make decisions about your platform, device types, the language, and the overall functionality.

The visual design and user interface of your app is another important consideration.

Did you know that he average user has over 35 running apps on their smartphone? With thousands more apps competing for their attention in the app stores - your app must stand out in a way that gets you the attention you deserves. Use brilliant visual design to set your app apart from your competitors.

Design is a key component of the success of every app.

When you take this step by step approach to developing your mobile app, you are setting yourself up for a better mobile experience for all. 

HAVE YOU GOT A GREAT IDEA FOR AN APP?

At Roundhouse, we understand that a successful app begins with a strategic plan for success. We have a complete range of app development, app branding and app marketing services dedicated to achieving your goals. Our talented team of experts works closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified app expert.

phone : 1300 727 749

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

See our infographics portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. 7 Ways to Boost Sales With Social Media

2. Why Social Media is Good For Business

3. Brand Marketing Explosion Infographic

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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3 Ways to Make More Money From Your App

by Saul Edmonds

3 Ways Your Mobile App Can Generate More Money

Do what you love and the money will follow - Marsha Sinetar

How to Make More Money From Your App

Apps are a business investment. A successful app will deliver a return on investment every day.

With several ways to monetize apps, it can be a challenge to determine which is the best to use. The key here is to understand how you want to monetise your app from the start. This way you can integrate monetisation into the development process and ensure that your app functions more seamlessly.

There are three popular pricing models to design your app around, and each is very unique in and of itself. 

These are the three different types of platforms that you can use to monetise your app:

1. FREEmium for Games and Apps

The freemium pricing platform is not only generating the most revenue for app developers, it is also the most popular.

Of all the apps currently in the Apple App Store, freemium commands an impressive 76% of the market. If you were to look closely at the Asian markets, you would see this model actually accounts for 90% of the market.

The FREEmium platform is pretty basic in concept. The app is designed with basic features, given to the user for free. Downloaders can enjoy the free app until they decide they want to upgrade and get more features. Then the app costs money. This platform is extremely popular with users for two reasons. One, they are getting the app for free. They can enjoy that free app and test it out before committing to spending money on it. 

The other benefit is the company is promoting good will by giving away their products. The user will remember this and it usually makes buying an app from that company much easier in the future. The free app allows the developer to remove that barrier that causes people to be hesitant about downloading apps.

The more apps are downloaded, the more popular the app becomes. People are also more willing to leave positive feedback when they were able to get the app for free initially. The ratings usually overlook certain bugs on account they got the app for free. This is definitely a win-win for the developer.

2. One Time Paid Mobile Apps

This app model is very popular too. Here, the user pays a price for an app and never has to pay again regardless how many upgrades or features are added to the app.

The app needs to be compelling enough for the user to lay out the money without first getting to sample the goods. Usually a developer who already has a record of creating high quality apps can work this platform much more effectively than a developer who is new to the market.

If your app is designed so well that you are sure users will simply fall in love with it, this is a great platform to jump into. The word of mouth marketing will definitely help to propel sales as more users become engaged with the content. Once the user has been using this app for a while and enjoying all the free feature upgrades, they are more likely to pass on the word to the masses about how happy they are.

Consider this platform when your app has been thoroughly tested and is destined to be the next best thing.

3. The Paid Apps with Paid Features

With this platform, the user pays a fee upfront for the initial download. Then - as the app is improved at later dates - the user pays again for new features.

While this is one of the roads less traveled when it comes to monetising apps, many developers are quite successful in this platform.

If your app is high quality and you are addressing a problem that many other apps miss the mark on, you may be in a great position to consider this monetisation platform. This platform will generate a recurring income stream to the business long term and can really help the developer create credibility with users.

Reserved for premium apps, don't be afraid to travel this road if you feel your app can deliver on the promise of solving a need.

HAVE YOU GOT A GREAT APP IDEA?

Roundhouse has been delivering digital design and marketing services since 2001. Our team of Australian mobile app developers works with you closely to develop your app idea. Our goal is to make your app a genuine success in the marketplace. From initial concepts, visual design, user interface, functionality and feature integration, development, launch and marketing - we provide a total solution to get your app downloaded by the people who matter most: your audience.

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Get started now. Contact us here.

  • Book an obligation free consultation with a qualified app designer.
  • phone : 1300 727 749 
  • email : us@roundhouse.cc
  • Learn about our web design here.
  • See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. How to Sell Your Brand in a Sentence

2. 7 Ways to Boost Your Sales With Social Media

3. A Guide to Brand Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

  • Connect with Saul Edmonds on Linkedin here or Google+ here.
  • Connect with Roundhouse on Google+ here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We are here to help.

Matt Christensen Website Launch

by Saul Edmonds

We’ve just launched the new website for Matt Christensen - Composer & Performer. Matt specializes in original high quality musical compositions for creative iOS games and web application projects.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    Game Music and Sounds from 1980s

    by Saul Edmonds

    At Roundhouse, we have a penchant for retro gaming.

    Check out some well known and some nearly forgotten music and sounds from video games of the 1980s.

    1. Pacman

    Namco’s classic arcade game.

    The developer of the classic Pacman arcade game was Namco. Toshio Kai is responsible for the sound and music.

    2. Space Invaders

    The classic future shooter game.

    Also check out the 80s video by ‘Player One’.

    3. Frogger

    So simple and yet strangely addictive.

    4. Donkey Kong

    This classic game is from 1981. Donkey Kong was the creation of Nintendo artist Shigeru Miyamoto. He designed the entire game himself including the music.

    5. Tetris

    This beloved puzzle video game was released in 1984.

    6. Pong

    Who hasn’t played this abstract tennis match? Good Sounds too.

    7. Asteroids

    Simple graphics and stressfully addictive gameplay.

    8. Star Castle

    Nice vector graphics but remember that success requires you to control your ship.

    9. Simon

    Simon is waiting for you.

    10. Moon Patrol

    Retro graphics and funky techno background music is a timeless combination.

    Enjoy!


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      Game Sound of the early 1980s - 5 Powerful Lessons from the Classics

      by Saul Edmonds
      the key-web.jpg

      The Games of the early 1980s were in many ways defined by sound Digital sound was revolutionising the new gameplay - with key characters being defined by sound and music elements alone.

      These addictive and repetitive themes enhanced games in a way never experienced before, creating that compelling dramatic tension we have grown to love. Dedicated gamers have long known that great sound design is essential to a great gameplay experience.

      Sound + Image = Definitive Moments in Play

      (The Essential Keys)

      The best games of the early 1980s all featured excellent sound design. Think Pac Man (1980), Donkey Kong (1981), Tetris (1985), Super Mario Bros. (1985) and Tempest - Atari’s first vector game in colour (1981).

      All good. Really good. These games are still fun to play 25 years later.

      The sound design presented within these early titles is the forefather of sound design today. There is much to be gained from past masters. So, what are the top 5 lessons that we can learn from a trip through time?

      1. The Big Idea

      Ideas are everything in the Game World. When beginning a new project carefully identify the central premise or core idea and diligently serve that concept throughout.

      Example : Super Mario Bros.

      In 1985 Nintendo released Super Mario Bros. for the NES. Composer Koji Kondom sets a new standard. The creative sound and music design is tightly integrated with the onscreen action and continues to develop throughout. Sound cues add layers of meaning to character status. This was innovation at its best - sound design moves beyond ‘cinematic conventions’ to realtime gameplay.

      2. Simple is Best

      ‘Addictive’ does not mean ‘complicated’.  A simple puzzle can be best matched with simple sound.

      Example : Tetris

      1985 saw Tetris released upon the world. This puzzler’s puzzle met with immediate success. The simple yet compelling gameplay was matched by a memorable muzac score - the kind of muzac that gets in your head and stays there forever.

      3. Patience in your Planning

      Take time to develop ideas. Keep it clear, experiment, be methodical, review. Both gameplay and sound design have a lot in common.

      Example : Donkey Kong

      Donkey Kong was released in 1981. The success of the game owed much to this deceptively simple soundtrack. A well resolved solution which remains unforgettable to fans to this day.

      4. The Devil in the Detail 

      Detail can be a great thing, but never stray too far from ‘The Big Idea’. Each sound must have meaning and relate directly to the action taking place. Serve the message with the medium and put the story first at all times.

      Example : Tempest - Sound and Fury

      Atari’s first color vector game - Tempest - was unleased in 1981. True to the title, Tempest featured a big soundtrack with lots of power. A true tempest of noise n sound. Think big. (Interestingly, Tempest made use of Atari’s new ‘pokey’ chip - primarily designed to generate sound.)

      5. Have Fun

      Making a game ‘fun’ is takes a lot of hard work. But you must enjoy the process to get the best results. One thing we can definitely learn from the early 80s was that the sound designers were never afraid to experiment. Try vocoders, pitch shift, morphing sounds. Let go - you might be surprised at the result.

      Example : Pac-Man

      Catchy sounds, lots of elements, in yer brain ditties, the endless eating of dots and more than 100,000 sales in the US alone.

      Need we say more? 


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        Creative App Review: Infinity Gene

        by Saul Edmonds
        space-invader-web.jpg

        To our great delight we have discovered the brilliant Infinity Gene.

        As one of the most refreshing gameplay experiences we have had in a long time, it definitively proves that the dead can be reborn anew. Infinity Gene is Space Invaders - but astoundingly recreated with incredible graphics and sound to match.

        Gameplay - fast n furious

        Imagery - most beautiful

        Infinity Gene for the iPhone is an expanded version of the Japanese hand held game. It begins as the classic Atari Space Invaders single shooter but becomes so much more. With an advanced arsenal of weapons and unrestricted on-screen movement - the game evolves as you play. Unlock the unlockables: laser laden crafts, claustrophobic extra stages, more lives than ever before.

        Choose from ‘Easy’ or ‘Normal’ difficulty levels - ‘Hard’ only unlocks with continued play.

        Wisely, shooting is set to auto-fire. The controls respond with surgical precision. Just touch and hold any part of the screen to manoeuvre your valiant ship. With one finger behind your defiant micro craft - get set for some surprising gameplay in the battlefield of Space 2D.

        The graphic galleries offer an innovativly geometric war machine that the discovery of which is a reward unto itself.

        Infinity Gene also features a new music menu option. Select a song from your iPhone’s library to play a game generated from the song data.

        Crunching big beats in endlessness of space is always a good thing.

        Watch the Official Trailer

        Yeah - we highly recommend it.


        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke (1).png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

        Saul and his team can help you grow your business and discover new possibilities with :

        • strategic brand design
        • web design & development
        • app design and development 
        • digital marketing 
        • creative engagement 

          Saul Edmonds believes that every project begins with a story. 

          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

          Find out how Saul can help you turn your ideas into reality.

          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

          Phone : +617 1300 727 749
          email : us@roundhouse.cc

          • Learn about our web design here.
          • Learn about our app development here.
          • See our brand and logo portfolio here.

          Connect with Saul Edmonds on Linkedin here or Google+ here.
          Connect with Roundhouse on Google+ here.

          10 Beautiful and Dark Sound Designs

          by Saul Edmonds

          This collection of Beautiful and Dark Sound Designs will focus primarily on that genre known as Dark Ambient. Dark Ambient is an emotive composition style used to bring an ‘epic quality’ to cinema and gaming.

          “If you want to make someone feel emotion, you have to make them let go.

          Listening to something is an act of surrender.” (Brian Eno)

          The Darker Side

          Brian Eno is commonly hailed as the innovator of the Ambient Music style.

          The darkest of Eno’s early works is ‘Ambient 4 : On Land’ (1982). It is a collage of electronic and acoustic sounds that creates a mysterious otherworld landscape.

          Where Ambient Music is concerned with background textures and soundscapes (oftentimes experimental in style) - Dark Ambient as a genre is characterized by greater diversity of musical form.

          • Specificity of mood is paramount.
          • That mood is as distinctive as the Night.
          • Foreboding, ominous, disturbing.
          • Both unseen and unknown.
          • Only heard.

          Industrial Music, Noise, Ethereal Wave, Black Metal - share a commonality with Dark Ambient which grew out of the heady synthesizer and sampling days of the 1980‘s.

          Projects feature an atmospheric use of synthesizers, electric guitar and keyboards. Instrumentation is often loaded with discord, reverb and other effects. Noise, experimental sound, vocals and field recordings provide additional spatial elements.

          The Dark Ambient style is featured in many films and games. It is at its best when when portraying post-apocalyptic worlds and puzzling future-scapes.

          1. Eraserhead (1977) - Sound Design by Alan Splet

          2. Zodiac (2007) - Composed by David Shire

          3. Fallout Series - Composed by Inon Zur

          4. Oddworld - Strangers Wrath - Composed by Michael Bross

          5. Portal - Composed by Kelly Bailey and Mike Morasky

          6. Mirror’s Edge - Composed by Magnus Birgersson

          7. Doom 3 - Composed by Chris Vrenna of Nine Inch Nails

          8. Donnie Darko (2001) - Composed by Michael Andrews

          9. Silent Hill - Composed by Akira Yamaoka

          10. The Elephant Man (1980) - Main Theme by John Morris


          Contact Roundhouse Now! 
          Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

          Saulke (1).png

          Get to know Saul Edmonds & Roundhouse

          As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

          He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

          Saul and his team can help you grow your business and discover new possibilities with :

          • strategic brand design
          • web design & development
          • app design and development 
          • digital marketing 
          • creative engagement 

            Saul Edmonds believes that every project begins with a story. 

            Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

            Find out how Saul can help you turn your ideas into reality.

            Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

            Phone : +617 1300 727 749
            email : us@roundhouse.cc

            • Learn about our web design here.
            • Learn about our app development here.
            • See our brand and logo portfolio here.

            Connect with Saul Edmonds on Linkedin here or Google+ here.
            Connect with Roundhouse on Google+ here.

            Game Themes List : Top 20 (part 2)

            by Saul Edmonds
            game themes part 2-web.jpg

            “Men are but flesh and blood. They know their doom, but not the hour.” (The Elder Scrolls IV: Oblivion)

            Welcome to part 2 of our top 20 list ‘o’ Games Themes.

            Great design - sound and visual - is an asset that pays great dividends to developers and users alike. The success of an epic game is built upon an epic soundtrack.

            We have searched for those themes that stay with you long after the credits have rolled.

            The Good Muse-ic.

            Diablo Soundtrack - Tristram Village

            A real classic score in the world of gaming

            Assassin’s Creed 2 (Original Game Soundtrack) - Earth

            Amazing music by by Jesper Kyd.

            Hitman 2: Silent Assasin - Main theme (music)

            Dramatic music written by Jesper Kyd.

            The Neverhood Theme

            A perfect fit with characters. Composed by Terry Scott Taylor.

            Super Mario Galaxy Theme. (Orchestral Version)

            By Koji Kondo.

            Need For Speed Underground Theme Song

            Nice beats. By Lil Jon & The East Side Boyz & Ying Yang Twins.

            Mortal Kombat Theme Song

            Big energy. By Dan Forden.

            The Elder Scrolls IV: Oblivion - Auriel’s Ascension

            Haunting. Poetic. Sad. Composer is Jeremy Soule.

            Silent Hill 2 - Promise

            Very beautiful music written by Akira Yamaoka.

            Chrono Trigger - At the Bottom of the Night

            A heartfelt theme written by Yasunori Mitsuda.

            and there’s about a bazillion more amazing game themes out there so there’s a good likely that we’ll have parts 3,4, 5 & 6 …


            Contact Roundhouse Now! 
            Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

            Saulke (1).png

            Get to know Saul Edmonds & Roundhouse

            As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

            He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

            Saul and his team can help you grow your business and discover new possibilities with :

            • strategic brand design
            • web design & development
            • app design and development 
            • digital marketing 
            • creative engagement 

              Saul Edmonds believes that every project begins with a story. 

              Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

              Find out how Saul can help you turn your ideas into reality.

              Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

              Phone : +617 1300 727 749
              email : us@roundhouse.cc

              • Learn about our web design here.
              • Learn about our app development here.
              • See our brand and logo portfolio here.

              Connect with Saul Edmonds on Linkedin here or Google+ here.
              Connect with Roundhouse on Google+ here.

              Game themes list top 20 (part 1)

              by Saul Edmonds
              game themes top 20-web.jpg

              “War. War never changes.” (Fallout)

              The lines between film and gaming continue to blur

              A theatrical soundtrack is essential: gaming is an immersive cinematic experience. Appreciation for video game music as an art genre continues to grow

              The melodies and themes featured below are all thoughtfully resolved pieces of music, that offer listening pleasure beyond the context of the game for which they were written. Today, it is quite common for such music scores to be performed by philharmonic orchestras around the world

              We offer these top soundtrack in no particular order, but as a collection of well crafted gaming themes for your listening pleasure

              • Indigo Prophecy (Fahrenheit) Main Theme Very beautiful music written by Angelo Badalamenti
              • Mirrors Edge theme Epic music. Epic game
              • Parasite Eve : Primal Eyes Music from the soundtrack of Parasite Eve composed by Yoko Shimomura. Japanese games are awesome games
              • Metal Gear Solid 3 : Snake Eater The drum line is amazing
              • Fallout 3 : “I Don’t Want to Set the World on Fire” by The Ink Spots The music is perfect as the game is in the same style
              • Heavy Rain - Ethan Mars themeThis game theme has all the emotion of a movie
              • Tetris theme Tetris. Gameboy. Mucho fun. Unforgettable
              • Halo 3 theme This music is a legend written by Martin O’Donnell And Michael Salvatori.
              • Portal Theme : Still Alive Ending song of this great game made by Valve
              • Battlefield 1942 Intro theme Epic war anthem

              Part 2 next week >>

              What’s your fav ?


              Contact Roundhouse Now! 
              Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

              Get to know Saul Edmonds & Roundhouse

              As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

              He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

              Saul and his team can help you grow your business and discover new possibilities with :

              • strategic brand design
              • web design & development
              • app design and development 
              • digital marketing 
              • creative engagement 

                Saul Edmonds believes that every project begins with a story. 

                Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                Find out how Saul can help you turn your ideas into reality.

                Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                Phone : +617 1300 727 749
                email : us@roundhouse.cc

                • Learn about our web design here.
                • Learn about our app development here.
                • See our brand and logo portfolio here.

                Connect with Saul Edmonds on Linkedin here or Google+ here.
                Connect with Roundhouse on Google+ here.

                SOUND DESIGN - 3 Reasons Why Less is More

                by Saul Edmonds

                Artwork title: ‘If less is more’

                The expression ‘Less is more’ was first written by poet Robert Browning in 1855.

                The term was popularized by twentieth century german-american architect Ludwing Mies van der Rohe as a motto for his minimalist design credo.

                ‘Less is More’ elegantly describes the conscious pursuit of reductionism (‘less’)- where simplicity itself is a virtue. Meaning and beauty is sought in fundamentals and excess strictly eliminated. A greater experience (‘more’) ensues as truth and beauty is readily revealed in the absence of clutter.

                Sound Design and ‘less is more’: How do we learn this simple lesson with regard to composition? What are some examples?

                1. Silence is Golden

                Sound. Silence. The Whitespace.

                Whitespace is an essential design element. It is the empty space between. Resolution is achieved by balancing opposites : dark/ light , loud/ soft, action/ stillness. To the sound designer, silence is the aural whitespace. The absence of sound is particularly meaningful when juxtaposed with an opposite (ie-loudness). Silence is a powerful compositional tool by which to heighten viewer experience.

                The video game ‘Dead Space’ (by Visceral Games) is such an example. Dramatic resonance is achieved by the near absence of sound (as the central character explores gloomy corridors) - that is unexpectedly punctuated by thrilling moments of loudness upon ambush.

                2. Pressure Points are Power.

                Music and the Art of War.

                A ‘Pressure Point’ is a martial arts concept that refers to specific points of vulnerability on the human body. An opponent may be effectively immobilized when lightly struck or pressed. Attack upon a pressure point is the means by which to achieve maximum impact for minimal effort. The essential elements are effectively isolated.

                With regard to sound design, to define a pressure point is to distill a fundamental. This is the point of maximum impact: where specific constraints yield creative response. Achievement is sought through concentration of focus.

                An example of this is the Gus Van Sant movie ‘Last Days’. Sound designer Leslie Shatz used a combination of lo-fi acoustic and found sounds (recorded using only the most basic of equipment) to poignantly underscore the desolation of Kurt Cobain’s final days.

                3. Life is Simple.

                Consume less and live more. (‘Life is really simple, but we insist on making it complicated….’ : Confucius)

                The final reason as to why ‘less is more’ places sound design firmly within our social context.

                Minimalism as a lifestyle movement is gaining popularity. It is an increasing choice to use fewer commodities whilst striving to live more meaningfully in the process. Sound design functions as a creative response to this impulse as we seek to design the music and soundtrack for our time.

                From the movie ‘Fight Club’:

                “ Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need. We’re the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our great war is a spiritual war. Our great depression is our lives. We’ve all been raised on television to believe that one day we’d all be millionaires, and movie gods, and rock stars, but we won’t.”

                A fine example of simplicity in sound design - within the context of performance - is the ‘O Superman’ (1981) by artist Laurie Anderson. The uniquely sparse arrangement imbues the track with great layers of meaning.

                Post your thoughts? Is ‘less’ really ‘more’ ?


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                Get to know Saul Edmonds & Roundhouse

                As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                Saul and his team can help you grow your business and discover new possibilities with :

                • strategic brand design
                • web design & development
                • app design and development 
                • digital marketing 
                • creative engagement 

                  Saul Edmonds believes that every project begins with a story. 

                  Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                  Find out how Saul can help you turn your ideas into reality.

                  Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                  Phone : +617 1300 727 749
                  email : us@roundhouse.cc

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                  by Saul Edmonds