How To Build Success With Content Marketing

by Saul Edmonds

Why Content Marketing Should be at the Heart of Your Online Marketing Strategy 

“Content marketing is all about telling a compelling story.”

- Joe Pulizzi, Content Marketing Institute

Smarter Content Marketing

There is a shift taking place online.

Online marketing is undergoing a transformation.  

Not long ago, search Engine Optimisation was a key method to drive targeted traffic to websites. Companies utilised SEO techniques to rank higher in the search engines. Recent Google algorithm updates significantly have changed ranking factors. However, older SEO techniques that used to work - that relied primarily on link building using low quality content -  have ceased to be effective. Many websites are literally falling off the top pages in the organic search results. 

From this - a new type of marketing has emerged.

Today, the most effective way to market your business website is via content marketing. 

What is content marketing?

In a nutshell, content marketing involves such activities as regular blogging and content updates across social channels. It involves the creation and distribution of relevant, targeted information for your niche audience. The goal is to engage customers long term and motivate positive action. 

Here are just a few of the reasons why content marketing should be at the heart of your online marketing strategy. 

SEO Has Changed

The SEO strategies that were effective only a few years ago are no longer getting the desired results for businesses. The latest rounds of algorithm changes have seem to have placed less relevance on low quality articles.

Websites that achieve results in the search engines are doing so by utilising high quality and relevant content as the secret to their success. Content marketing is now the focus of most SEO campaigns designed to get the websites to the first pages of the search results for a variety of key terms.

Aim to Engage Your Audience

More people than ever before are utilising mobile devises to access the internet. People are spending more time online and are becoming more engaged with the websites that they visit. If your content is both relevant and fresh, you can expect visitors to return more frequently. 

The key to effective content marketing is to stop focusing on the search engines. Focus instead on your customers - and give your readers information that is fresh, relevant and unique. Include articles, images, ebooks, downloads and technical content as part of your content strategy. This will help to position your company as an industry leader, and ensure people to come to rely on you as a trusted expert.

Take Advantage of Social Sharing

Social sharing boosts the reach of every content marketing campaign. 

As more people read your content, more people share your content. 

Your visitors are spending more time on their social media websites. If your content is engaging, it is more likely that people will share that information. Sharing your content can give your web pages and website an instant boost in the search rankings. If only one person found an article on your website useful and shared it via their social media channels, that article could be shared and viewed by hundreds if not thousands of new visitors overnight.

Make Content Marketing Your #1 Priority

Shift your focus to content marketing.

Your consumers understand how to quickly identify an article that can help them with a problem, and address it in a timely manner. Reach out to your audience with engaging content that meets their needs.

IS CONTENT MARKETING WORKING FOR YOU?

Roundhouse has been delivering innovative marketing solutions since 2001. Our key goal is to grow your business and profits online. We can assist with targeted content marketing and strategy that is affordable and uniquely designed for your business. We work closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified content marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Top 10 Ecommerce Questions for Startups

2. How to Encourage Your Website Visitors to Stay Longer

3. Why An Engaging Content Strategy is Essential for SEO

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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Writing for the web: 10 tips for an effective website

by Saul Edmonds

Did you know that four out of five people scan, rather than read website pages? Only one in five will read your website pages word for word 1

Keeping this important piece of information in mind, the following web writing tips will help your company to convert website visitors into customers.

 1. Think about your audience

Make sure your website information is aimed at your target audience. Consider the following:

• What kind of information are they likely to want to know?
• Use language that your audience is likely to use and understand.

 2. Keep it short

By keeping both sentences and paragraphs as short as possible, your readers will be able to find the information they are looking for as they scan the page.

 3. Use headings and descriptive sub-headings

Headings and sub-headings are great for website visitors as they act as signposts that quickly identify where important information can be found.

 4. Use bold for important words

Using bold throughout paragraphs makes important words ‘pop out’ to the reader. This technique will help reach the four out of five people who scan and don’t read your web pages.

 5. Include a Frequently Asked Questions page

Every company has standard questions that customers ask all the time. Take the time to make a list of these questions and develop concise answers to each one. Depending on how many you have, these frequently asked questions can be included on separate page on your website, or alternatively incorporated into the text on your site.

Having frequently asked questions on your website will save you lots of time and ensure that your customers always receive consistent responses to their questions.

 6. Use in-text links

Make it easy for website visitors to take the next step with your company by using meaningful in-text links.

For example, add a sentence to your website like:

“Use our online enquiry form if you would like to receive a quote for your next project”.

By clicking on the link, the website visitor is directed straight to the online enquiry form. 

This technique provides an opportunity for visitors to act immediately, rather than having to find the online enquiry form themselves.

 7. Avoid using acronyms

Even if you’re sure that your target audience will understand the acronyms you ordinarily use in your industry, acronyms can make text harder to read.

 8. Editing

Once you’ve finished writing your website text, leave it for a few hours or over night before editing. Make any necessary changes to your website text to improve readability and remove unnecessary words. Remember point number 2 – keep it short.

It’s also a good idea to have a colleague assist with editing where possible. A fresh pair of eyes will pick up on small things that you, as the author don’t notice.

 9. Proofreading

Proofreading is critical for creating and maintaining credibility with your customers. In some cases, the first time a customer interacts with your company will be when they view your website. Your company’s professional image and credibility will be let down if you have mistakes in your writing.

By printing your website text and reading it thoroughly in hard copy, it can be easier to pick up on small typos and errors than when you review your work on a screen.

 10. Testing

Testing your website text on a few customers is a great way to ensure that your website will be effective and achieve results.

Ask your reviewers for detailed feedback on what could be improved. Pay particular attention to any areas of your website text that reviewers found difficult to understand or too lengthy.

If you need assistance with writing your website copy, Tilt Communications can help. 
Roundhouse Creative developed the brand and website for Tilt Communications.
Read more about the services available at Tilt Communications here: tiltcommunications.com.au

ef: How Users Read on the Web, Nielsen Norman Group.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    3 Website Marketing Strategies that Boost your Traffic for FREE

    by Saul Edmonds

    How to market your website online for free

    Marketing is expensive. 

    Paid online marketing is no different.

    If you rely upon paid online marketing, your main options include:

    - adwords (pay per click)

    - Facebook advertising

    - professional SEO (paid monthly)

    Paid website Traffic Can be Costly

    The purpose of any online advertising campaign is to increase website traffic. This can be a costly exercise and must be done carefully to ensure a consistent ROI.

    Consider the following:

    - In an adwords campaign, costs can easily add up. Many keywords cost more than $10 per click through (and some highly competitive keywords up to $200 per single click). It goes without saying that a significant adwords campaign is simply not affordable for many small businesses.

    Over the past 2 years, the cost per click through has risen by up to 400% in some cases.

    “AdWords can bleed many a small business dry,” said Sharon Geltner, an analyst at the Small Business Development Center at Palm Beach.

    - Facebook advertising, although less expensive than adwords - can be relatively costly. Facebook advertising requires persistence, testing and ongoing review to ensure you get a positive ROI.  

    - Some professional SEO service providers charge up $4000 - $5000 per month. This fee will usually involve targeting a range of keywords across the main search engines: Google, Bing and Yahoo. This type of SEO generally centres around acquiring back-links and includes a detailed on site optimisation. This type of SEO service does not usually include content creation.

    3 Web Marketing Strategies to Get FREE traffic

    Free marketing is a huge bonus for every business owner.

    Practical strategies that increase web traffic without additional expense are ideal.

    Increasing web traffic is the essential goal.

    More traffic leads to higher conversions, increased profits and greater brand recognition.

    1. Maximise Organic Search Engine Results

    This is where people find you 'organically' via the search engines. Usually it means you need to come up on page 1 for your search terms.

    How difficult is this? From our personal experience, search engines will find you if blog regularly. The real value of targeting keywords is in the 'long tail' results, where people search for your keyword in combination with other relevant words.

    For example, in November last year we published an article on our blog entitled '5 Top Tips for Great Letterhead Design'.

    This article had no special SEO, adwords or other promotion. From that single article we have achieved top rankings in google.com and google.com.au for such terms as 'top letterhead design', 'creative letterhead design', 'letterhead tips' and quite a few more variations. Every week this article continues to drive targeted traffic to our website. This a good example of the 'long tail' in action.

    Organic search results are best achieved by optimising your website and designing your content to target your niche. Consistent blogging is key to achieving 'long tail' organic search results. Content must be original and highly relevant to information your customers are searching for.

    2. Expand Your Content Across Media Channels

    Create targeted content in addition to your blog.

    Key channels to target are:

    - Youtube

    - Slideshare

    Video content is a great way to target your keyword and niche. Youtube videos can be very simple yet still effective. Consider what sort of video would best promote your product or service? What information do your customers value? Product demonstrations, testimonials, behind the scenes and more can be highly converting without breaking the bank. 

    3. Utilise social to propel your content further

    Showcase your content journey across social media and social networks.

    Essential social media channels for business are:

    - Youtube

    - Slideshare

    - Pinterest

    Essential social networks for business are:

    - Facebook

    - Twitter

    - Linkedin

    Make use of an integrated marketing strategy to boost your traffic without additional cost.

    It takes time and consistent dedication to build a digital marketing strategy but the results are worth it.

    Which strategies work best for you? Tell us your story!

    Roundhouse is a cost effective Boutique SEO consultant. We build innovative content creation and promotions strategies into our SEO schedules. We believe in the value of unique content across a variety of media. 

    If you require a professional design solution or a custom designed SEO strategy, talk to us.

    We can help. 


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      7 Key Reasons to Start Article Writing

      by Saul Edmonds

      7 Key Reasons Why Article Writing is Great for Business

       article writing long tail SEO

      Most people are familiar with the term ‘Content is King’.
      (It was Microsoft’s Bill Gates who first used the term in 1996.)

      Today, quality content is crucial to online success. 

      Every website owner who hopes to gain traction within search engines should leverage their website and promotional material to provide maximum value for their users. In terms of article writing - content should always be created for your customers. This will ensure a keyword rich resource that search engines will love. 

      The so called ‘long tail keywords’ (eg, web design for startup business)- that is, those longer keyword phrases that feature naturally within your articles (that are 3 or more words in length) - are great for bringing people to your site. In fact, keywords that occur at the head of popular search terms (eg web design)- are significantly more difficult to rank for organically. 

      But don’t lose hope! Only 10%-20% of total search engine traffic for any given site is typically derived from head terms. Around 70%-80% of most search engine traffic is from the ‘long tails’. Herein lies the seo value of article writing - you can provide content that is highly targeted to your unique site user. Chances are they will enter some very specific search queries - and your targeted articles will be well poised to rank well for these terms.

      This is organic search engine optimisation and it is very powerful.

      Read on to discover the 7 key reasons for article writing.

      1. Long tail SEO

      Articles are a great opportunity to target ‘long tails’. These are those longer search terms - that although searched less frequently on an individual basis - as a group comprise the majority of organic search results for most websites. Use targeted articles as a vehicle for the talking about the exact information your customers are most interested in.

      2. Brand Promotion

      Every article you write - is a meaningful step towards promotion of you and your website.

      Articles can be distributed via your onsite blog or posted to article directories such as hubpages.com. This will greatly enhance your website profile, build greater awareness and boost your traffic.

      3. Link Building

      All search engine results rely heavily on links - the number and quality of links is an important element of your search engine ranking result. Publishing articles is a great way to build your link numbers - as you can include your web address in the contact profile.

      4. Highly Targeted Traffic for best ROI

      An additional benefit of ‘long tail’ traffic - is that it is known to yield higher conversion rates. Customers make the most specific queries when they are ready to purchase. Use articles to give the customer a complete range of information regarding your products or services.

      5. Promote your Unique Benefits

      Every article is an opportunity to present you and your business to customers. Why not explain a full range of benefits over a series of articles - that are written specifically to meet the needs of your customers? This could include detailed product guides, opinions on your market, comparisons of relevant information or ‘how to’ articles for your niche industry and more. You are the expert! Articles are a great showcase for your expertise.

      6. Free advertising

      Online advertising is expensive. Articles are a great way to get the word out with additional expenditure.

      7. Boost Customer Service

      Articles that explain your customer service policy and approach are useful. It promotes your company values and helps you stand out in the crowd.

      Conclusion
      All website owners who hope to boost their internet marketing strategy should write articles on a consistent basis. Just 5-10 well written articles could lead to hundreds  (if not thousands) of extra visitors to your site.

      Article writing is time well invested.

      Your business will thank you for it!

      Roundhouse provides a complete range of online strategies for your business. From branding, website design and web development, content creation and promotion, social media and more - we have the expertise to build your business in the online space. Contact us for an obligation free consultation.


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        by Saul Edmonds