3 Keys To Effective Brand Storytelling

by Saul Edmonds

How To Build Your Business With Storytelling

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“The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” ―Brandon Sanderson

Tell Your Story

To better understand what is brand storytelling, you have to start thinking differently about your marketing than you have in the past. 

With brand storytelling, it is all about the customer, although many get confused here and think this has to be all about the business.

If you get this wrong, the story is not going to connect with your audience like it would if the story made them the center of focus. On the surface, your business might not be telling a clear linear story, but if you created the story of your brand correctly, it will influence customer interactions, marketing messages, and your site's copy.

Your Customer Is The Focus

The bottom line is this, you are not the centre of focus in your brand story, the customer is. 

Once you understand this concept the rest of the pieces will fall into place and your marketing communications will transform. Look at it this way, your customer has a need, that is why they came to your website in the first place.

The job of your brand is to use the right tools to guide them to achieve their goals, not yours. 

Now that you better understand what brand storytelling is about, we have to focus on learning how to tell that story.

When done correctly, you take selling services and products and put them secondary to creating stories that engage your audience. The stories need to be carefully crafted, curated, and then distributed to your audience.

Here are 3 ways to effectively tell the story of your brand and keeping the focus on the customer.

1. Reinforcing Your Brand's Purpose or Mission

Rather than promoting your low prices, your fast shipping, or the fact that you have been in business for so many years, your story needs to focus on the needs of the customers. 

Although you sell specific items, all your customers have different needs and reasons for shopping at your store. Some customers are not concerned about price, others do not care how long you have been in business, but they all have certain needs. 

If you can make the customer feel value through your brand - you have successfully engaged them. 

So to do this effectively and to cover all your customers, your brand storytelling needs to reinforce the needs being met of your customers. 

Your brand should focus on showcasing high quality merchandise that will last, so the customer is not shopping again for the same items in a few months because the materials are inferior. 

Focus on how the customer is going to feel before, during, and after the purchase. Make the shopping experience personal for them, let them know every step of the way their business is valued. Having exceptional customer service is an asset here, like having a live chat feature so customers can speak to a live person to get immediate answers during their shopping experience. 

The mission of your company needs to be on making the customer feel valued each step of the way.

2. Highlighting Your Brand's Values

One of the ways to expand upon brand storytelling is to highlight your brand's values. 

When your values are providing a unique shopping experience for the customer, then you have to make changes to reflect that. 

For example, a customer comes to your store to buy a shirt, but they are not sure which color or style to buy. It is one thing to have a live operator help with the questions, but that does not help the buyer imagine what the outfit is going to look like on them or with other pieces. The solution in this instance could be an interactive program that allows the user to take different pieces in the store and mix with others to see in real-time what the outfit looks like. 

Many eyeglass retailers have already jumped on this feature, creating a program that allows the user to upload their face, and then as they choose glasses from the store it is placed in real-time on their face. This not only allows the customer to see what the glasses look like on their face, it is part of the brand storytelling that instills confidence in the buyer that this company really cares. 

These implementations in your web design are part of your brand, but they put the customer front and centre.

3. Engaging Specific Customers or Groups

Now when it comes to brand storytelling, the above examples were designed to improve the shopping experience for all customers. 

Now we have to fine-tune the process so that you are engaging specific groups or customers. The way that you do this without isolating other buyers is try to incorporate as many groups into one process. Chances are if you do this correctly, most people will fall into one or more of the groups, so they don't feel like you are leaving them out. So again we target the clothing retail outlets online for our example, and here you want to try and target certain groups of buyers. 

The way you do it on the inside is create tags for each piece of apparel, youth, adult, toddle, men's, women's, XS, XXXL, long sleeve, etc. Now when the buyers arrive at the store, rather than leave them on their own to make their way through all the inventory, the website greets them and asks for a few pieces of information to personalize their shopping experience. Once they enter youth, female, XS, the website will present links to those items so the buyers can shop like the store rearranged everything just for them.

Your Customer Is The Hero

The goal of brand storytelling is to provide authentic value to the customer that keeps them coming back over and over. 

The customer must feel like you are rolling out the red carpet each time they come to your website, so your brand story needs to connect with providing them a unique shopping experience that is all about them.

Your customers are growing tired of sales banner ads, flash videos, and commercials. Your customers want that meaningful connection, providing them a unique shopping experience. 

 

With brand storytelling, make the customer the hero of the story, then over-deliver with the experience.

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

 

Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        If you enjoyed reading this article, you may also enjoy the following:

        1. Social Networking for Business
        2. How To Brand Your Company Like It Really Matters

        3. How To Use The Power Of Storytelling To Grow Your Business

              Roundhouse - The Creative Agency

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

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        4 Ways To Deliver Great Content to Your Audience

        by Saul Edmonds

        How to Infuse Your Content with Value

        Try not to become a man of success, but rather try to become a man of value.
        Albert Einstein

        The Drive To Create Great Content

        More business owners are discovering the benefits of content marketing.

        The key to an effective content marketing strategy is fresh content - that is specifically relevant to your niche audience.

        When formulating a content marketing strategy, a useful starting point is to define key problems that concern your customers. The next step is to publish regular content that delivers solutions to this problem, with links to your website.

        A winning content marketing campaign will incorporate authenticity and usefulness, relevancy, and inspire action.

        To make the most of your content marketing initiatives,  learn more below.

        1. Be Authentic

        Each year, consumers are becoming more informed.

        People research wide ranging topics with the simple click of a mouse.

        Content marketing is a means by which to educate your audience. Let your customers, prospects and industry associates learn more about you, your brand message and your business. Content marketing is a cost effective way to showcase expertise and provide genuine assistance on a consistent basis. There is also the opportunity to become an authority within your industry. This will give you long term credibility while earning the trust and respect of your readers.

        2. Be Useful

        Discover the benefits of a two way conversation.

        Traditional advertising is one way only - communications go from the company to the reader - and end there. Content marketing via social media welcomes customer participation. Get your customer interacting by way of hashtags - to give you feedback and connect with you on more direct level. If you are not setting up your business to listen closely to your followers, you may be left behind in the near future.

        If you can anticipate the needs of your audience - and empathise with them while providing cost effective solutions - you have a much better chance of winning new leads. 

        3. Be Relevant

        Technology has empowered your audience.  

        Information is shared at lightening fast speeds.

        By the time the information hits the social media waves, it is already yesterdays' news.

        If your social media & web content is not fresh & relevant, your buyers may look elsewhere.

        Before launching your content marketing initiatives, take the time to include a flexible content strategy which enables you to take advantage of the top industry topics in your niche. Follow relevant hashtags and make a personal commitment to stay informed. Incorporate this information into your content development to ensure your customers stay abreast of latest industry developments.

        4. Inspire Action

        If you invest in the creation of an infographic or video that is tailored to the needs of your audience - don't make the mistake of many content marketers and stop there.

        Make sure that you provide your audience with simple and easy ways to share that information and connect more with you. Whether it is retweeting your content, liking your posts, commenting on it, or referring it to their inner circle - ensure that all popular social sharing buttons are prominently integrated into your content. 

        Find creative ways to keep your audience engaged. Win over competitors' clients with useful information. Watch for any opportunity to get your customers involved on your pages. Provide announcements of new releases, links to free videos or e-books, or ask them to sign up for a free webinar you are hosting.

        If you can stay one step ahead of your competition, you can acquire the lion's share of the market.

        A dedicated content strategy will help your company stand out in a crowded marketplace.

        IS CONTENT MARKETING WORKING FOR YOU?

        At Roundhouse, we understand how a cost effective content marketing solution can add significant value to your bottom line. Encourage your customers to learn more about you, your brand and how your business can provide genuine assistance to them. If you want to learn more about how to include tailored content publishing within your marketing strategy, please call us for an informal chat.

        We are here to help.

        Get started now. Contact us here.

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        Book an obligation free consultation with a qualified content marketer.

        phone : 1300 727 749 

        email : us@roundhouse.cc

        Learn about our web design here.

        See our brand and logo portfolio here.

        If you enjoyed reading this article, you may also enjoy the following:
        1. Storytelling and Business Innovation

        2. 4 Top Reasons to consider a Website Redesign

        3. Top Small Business Web Design Tips

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        See our video portfolio here.

        LEARN MORE!

        Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

        We can help you succeed online.

         

        How To Use The Power of Storytelling To Grow Your Business

        by Saul Edmonds

        Why Storytelling is Smarter Marketing

                   Storytelling is important. Part of human continuity.
                   Robert Redford

        How To Use Storytelling to Cut Through the Noise

        Effective marketing is all about being able to engage your potential customers and create proactive brand believers.

        This is how you gain more fans for just about everything that you sell.

        Storytelling can play a big part in attracting and growing your customer base. 

        It helps to identify your core values in the company, and more importantly, it makes it much easier for the audience to share the story with family, coworkers and friends. If you were told the statistics of a company versus a unique story about how they saved the day - or overcame a significant challenge - chances are you will remember the story. 

        Make Your Mission Statement Work

        The core belief behind your company story should reflect your mission statement.

        Whether you are selling cars or computers, the story of your business is a very powerful tool that will elevate the business from ordinary to extraordinary. More businesses are starting to realise that in order to connect with a customer, you have to first identify with that customer.

        If the story of your business addresses a problem that the customer can relate to, then your business can solve their problem more easily. Your business doesn't have to be like the competition, highlighting all those bullet points and statistics. Make the story of your business is more enjoyable and easier to remember.

        Use Storytelling To Solve a Problem

        The stories that your business tells should always address a need that your audience has, then show the customers how your product or service provides the best solution for that problem.

        By creating a problem in advance, it is easier for you to develop a story where your company comes in and saves the day. When your story has some human elements to it that evoke emotion, it can really leave a memorable message with your audience. These messages are something your customers care about, not statistics and bullet points. Those bullet points don't solve a problem, the story does.

        Great Stories Need Emotion

        Great stories take the reader on a roller coaster of emotions.

        Every story needs a hero:

        The story begins with the hero discovering that the villain is standing in the way. The hero tries everything to defeat the villain, only to find the villain is much stronger and harder to defeat than initially thought. Throughout the story the hero looks for possible solutions, to only fall flat each time. Finally towards the end of the story, just when it looked like the villain has won, the hero uses your products or services and defeats the villain.

        Engaging the reader in this manner is easier for them to connect with and to relate to. it also makes it easier for the reader to take the store and expand on it as they tell their friends. 

        Easy Ways To Develop Your Storyline

        Think out loud for a minute about a product or service that you cannot live without.

        Think about the company that provides that service or product and now compare their story to yours. If you cannot live without their service, what was it about their story that hooked you as a customer for life? Identify what their story does and how their products are directly related to the story they tell.

        Your goal should be to get to that top spot and become the business or service your customers cannot live without.

        If you are struggling with your story, ask yourself a few of these questions to get you on the right path.

        • Are your thoughts advancing an idea or concept?
        • Are all your thoughts actionable?
        • Are your thoughts commercially relevant?
        • Can you say your idea is new and fresh?
        • Will your thoughts get customers to take action?

        This is a long term process and not something that happens after one brainstorming session. You might be surprised to know that over 60% of your audience has been waiting almost a year to make a choice or a decision. If your story in compelling enough, you can help those people who have difficulty making decisions finally close the deal.

        Focus on your message being informative rather than always looking for something in return. if you solve a problem, you gain a customer for the long haul who will tell your story to everyone they come in contact with.

        ARE YOU TELLING YOUR STORY?

        At Roundhouse, we understand how to effectively use storytelling to 'cut through the noise'. Your story is unique to you. Tell your story and infuse your marketing with your key mission statement. If you want to learn more about how marketing with storytelling can work for your business, please get in touch.

        We are here to help.

        Get started now. Contact us here.

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        Book an obligation free consultation with a qualified digital marketer.

        phone : 1300 727 749 

        email : us@roundhouse.cc

        Learn about our web design here.

        See our brand and logo portfolio here.

        View our graphic design portfolio here.

        Learn more about infographics here.

        If you enjoyed reading this article, you may also enjoy the following:
        1. Social Networking for Business

        2. 3 Ways to Leverage the Power of Social & Mobile Marketing

        3. 3 Ways to Boost Your Social Media Marketing with Hashtags

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        See our video portfolio here.

        LEARN MORE!

        Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

        We can help you succeed online.

        3 Ways to Use Storytelling To Create Brand Value

        by Saul Edmonds

        How to Boost Brand Value With Storytelling

        Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
        Gary Vaynerchuk

        Why Storytelling Will Create Brand Value for Your Business

        When your business has a compelling story, it makes it easier to create word-of-mouth awareness in your industry.

        If the story can add character or colour to your business, it will be able to resonate with your audience on a deeper level. This will help them to remember and then tell your story to their inner circle.

        Your company must have a story behind it in order to be successful. That story is a way that your customers can in a sense sell your business for you. 

        Create a great story, then your customers do the leg work in bringing the story to life. The story that you tell of your business must spark the imagination of your customers so they can touch, hear, see, and smell the story like it was happening in front of them. This story will set you apart from your competition if you do it correctly. 

        Here are three important things to consider that will help your company to sculpt a memorable story that will resonate longer with your target audience and help to set your business apart.

        1. There Must Be a Protagonist

        For a story to be successful, it simply has to have a hero. Someone that everyone will look up to and help make the story more memorable.

        This hero needs to be someone that the customer can easily relate to. The protagonist is an everyday person just like you and me. They may be experiencing a problem, and they are on the lookout for that solution. Now here comes along your company that is able to provide a service or product that will help solve that problem.

        The key here is to make the hero connect with your audience. 

        2. There Must Be an Antagonist

        Now in this story, in order for it to connect with your audience, you have to have an antagonist too. The antagonist is the challenge in your unique story.

        Effective storytelling demands that there be challenges to be overcome.

        The key challenge in your story is met by the hero. To make your business successful, you have to be able to solve the problem. Your product or services are going to be the solution, so include them in your story in an engaging way. Through the telling of your story, your customers learn how you can address their problems and provide real solutions.

        3. Creating That "AHA" Moment

        The "AHA" moment of your story is when your product or services are introduced.

        Your services provide the solution - and the story is complete. Your audience connects you with a positive experience. Your business is instantly escalated into their minds in a way they identify with. They begin to embellish on the story and before long your company is legendary.

        Take the time to try and shape your unique story so that it will better resonate with your potential customers and give them the opportunity want to share it with others. This is how your company will stand apart from the competition.

        IS STORYTELLING WORKING FOR YOUR BUSINESS?

        At Roundhouse, we understand the power of a great story. Telling your story effectively and consistently via your brand and marketing initiatives - is a cost effective way to stand out from your competitors and gain traction with customers. People love stories. Make yours a memorable one.

        To learn more about the power of storytelling and how to use it to grow your business, why not call us for an informal chat?

        We are here to help.

        Get started now. Contact us here.

        Saulke (1).png

        Book an obligation free consultation with a qualified marketer.

        phone : 1300 727 749 

        email : us@roundhouse.cc

        Learn about our web design here.

        See our brand and logo portfolio here.

        View our graphic design portfolio here.

        Learn more about infographics here.

        If you enjoyed reading this article, you may also enjoy the following:
        1. Social Networking for Business

        2. 3 Ways to Leverage the Power of Social & Mobile Marketing

        3. 3 Ways to Boost Your Social Media Marketing with Hashtags

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        See our video portfolio here.

        LEARN MORE!

        Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

        We can help you succeed online.

        Learn to Grow your Brand with the B.A.S.I.C.S of Storytelling

        by Saul Edmonds

        How to Use the B.A.S.I.C.S to Share Your Company Story

        Storytelling is the most powerful way to put ideas into the world today.
        Robert McAfee Brown

        What is Your Story?

        It doesn't matter what industry your business is in, there is going to come a time where you have to answer the question about what your story is.

        Story telling should be an important part of your business.

        You have to be passionate about telling your audience your story, but that can be easier said then done. If you break down the storytelling aspect into smaller chunks, it becomes much easier to implement.

        Here is a six point breakdown of the B.A.S.I.C.S. of telling your unique story.

        BASIC

        The story that you tell about your company should begin from the most basic of concepts.

        If your story is simple, it will also be memorable. 

        Think about how Steve Jobs told the story about iPod when he launched it. Rather than go into some elaborate story that confused his audience, he simply said our product is all about 1,000 songs in your pocket. Look how basic yet how elaborate that is at the same time. You understand exactly what the product is from that short story. That is how to make your message unique and stick with the audience. Stop trying to over complicate things and get back to the basics.

        Simple is the way to go with storytelling.

        ACTIONABLE

        To tell the right story, you need to know in advance the actions that you want your audience to take. If you understand the outcome in advance, you can strategically plan to make that connection and motivate people to take the desired action.

        Whether this action is a link that brings them back to your website to make a purchase - or you simply want them to share a unique article you posted on your blog, the story needs to be actionable. 

        SOLUTION

        For every story there are corollary questions :

        • What makes you special? 
        • What is it about your business that no one else is doing?
        • Why should a customer buy from you and not your competition?

        Your business is in operation to solve some need the consumer has, filling a gap in your industry.

        • What is the solution that your business provides?

        Your company is doing something better than your competition or you would have no sales.

        • Are you genuinely addressing the needs of your customers?

        You need to identify yourself as the solution - and tell the world why they need your company, products and services. If you can answer all these questions positively, you know that you are aligning your business strategy to the needs of your audience. 

        INTUITION

        Your story has to tap into the emotions of your audience for it to be successful.

        Creating an emotional connection between a customer and a company will ensure that your business become the brand they can not live without.

        Your story needs to promote thinking, reaction, and curiosity at the same time. As you develop the story of your business, think carefully about the emotions you are tapping into. Intuition is vital to making your story work. Use the power of intuition to create a genuine connection with the emotion of your audience.

        COMPARISONS

        Comparisons can help you take your story to the next level.

        If done correctly, you take your audience on a journey in which they become involved with your business.

        Reinforce your story by use of the familiar, what is known and what is loved.

        By comparing your products or services to other historical times and innovations, you can highlight essential features of your products and services that resonate readily with others. Fore example, if you are promoting your new iPod, and you may reference the days of popping in a cassette tape to listen to music. By using the 'power of the past' - you can get people involved emotionally involved in a good way. 

        SHARABLE

        The story that you tell is so much bigger than than you are.

        Fine tune your story to effectively reach your potential customers. Every person that discovers your story is unique in one way or another. By sharing your story with a wider audience - you attract more people who can relate - and who will share the experience with others.

        ARE YOU TELLING YOUR STORY?

        At Roundhouse, we understand that a great story lies behind every great brand. Our goal is to learn more about your unique story and infuse your brand, logo and marketing initiatives with your story. To learn more about how to use storytelling to strategically grow your business, please get in touch.

        We are here to help.

        Get started now. Contact us here.

        Saulke (1).png

        Book an obligation free consultation with a qualified marketer.

        phone : 1300 727 749 

        email : us@roundhouse.cc

        Learn about our web design here.

        See our brand and logo portfolio here.

        View our graphic design portfolio here.

        Learn more about infographics here.

        If you enjoyed reading this article, you may also enjoy the following:
        1. Social Networking for Business

        2. 3 Ways to Leverage the Power of Social & Mobile Marketing

        3. 3 Ways to Boost Your Social Media Marketing with Hashtags

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        See our video portfolio here.

        LEARN MORE!

        Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

        We can help you succeed online.

        4 Keys to Effective Networking

        by Saul Edmonds

        4 Simple Ways to Network More Effectively

        Personal relationships are always the key to good business. You can buy networking; you can't buy friendships.
        Lindsay Fox

        Discover These Simple Networking Fundamentals

        When it comes to networking for your business, you have to be willing to get creative in order to get the best results.

        It can be more difficult than ever to stand out in a crowd.

        The secret to networking effectively for your business comes down to 4 simple fundamentals.

        These networking basics will help your company to benefit and grow from personal business referrals.

        1. Learn to Be Selective

        Rather than simply allowing everyone and anyone into your networking circle, you need to be more selective about your choices.

        Those networking relationships should include professionals in the business world who are supportive, positive, and creative at the same time. The key however, is choosing from a group of people who are exceptional at what they do.

        The quality of your networking is dependent on the quality of your relationships. Look at it this way, if the network is over a mile long but only a few inches deep, you will never get the types of referrals you are expecting.

        It is absolutely critical that you build professional relationships that are meaningful and will last for a significant amount of time.

        2. Adding New People Continuously

        There is one thing that is constant when it comes to gaining referrals from your networking group: namely, the number of quality referrals is in direct relation to the size of your group.

        During a year, professionals in your network may leave for whatever reason. You need to continually add new quality professionals to your group in order to keep those numbers up.

        The greater number of those connections that you have, the higher the number of referrals you are eventually going to receive. If you are getting an average number of referrals right now, simply add some more members to the group and those numbers will climb in direct relation to the size of the group.

        3. Try to Seek Engagement

        In order for any network to be successful, the group has to promise to work with each other on improving relationships for the entire group.

        When one person succeeds, the entire group needs to succeed as well.

        One of the ways to become engaged with the group is to simply meet with those people in your network more often.

        You need to educate those people all about the key features of your particular business so that your services and products will be on the top of their mind if they run into anyone who might be in line for those types of services. You must also learn to educate yourself on the key features of other members needs, so you can quickly refer them if the opportunity ever presents itself.

        The more people in your group that are actively engaged in learning more about others, the better your group will generate more quality referrals. This is how you go from just an average networking group to one that consistently is rewarding members with a never ending stream of new business.

        4. Learn to Share Stories

        Pay close attention to the stories being told by others in your professional referral network.

        That information being shared by your partners is great for you to develop into stories for potential business opportunities.

        If a network member goes into detail about a story about how they saw a problem with a client and they were able to provide a real unique solution for solving the issue, remember this when you run into a customer who has the same problem. You can relate to them the story you just heard in your own words, and get that referral sent over quickly. Encouraging members to listen to your stories will put them in position to do the same if the situation is reversed.

        One of the things about a good story is that is captivates the audience, helping to compel them to take action.

        If you are serious about building referrals within the network, story telling needs to be placed at the top of the group to-do list.

        The simple truth is that the facts tell, but the stories sell.

        IS 'TELLING YOUR STORY' AT THE HEART OF YOUR PERSONAL NETWORKING STRATEGY?

        At Roundhouse, we understand that by telling your unique story - you immediately stand out in your industry. We focus on what is it that makes you and your business unique - and we work to find ways to use your story to inform and educate your customers and network about your services and products. If you want to learn more about the value of storytelling to your business, please get in touch today.

        We are here to help.

        Get started now. Contact us here.

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        Book an obligation free consultation with a qualified social media marketer.

        phone : 1300 727 749 

        email : us@roundhouse.cc

        Learn about our web design here.

        See our brand and logo portfolio here.

        Discover our app development services here:

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        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        See our video portfolio here.

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        4 Ways to Win More Customers

        by Saul Edmonds

        4 Ways to Boost Your Marketing and Get The Attention You Deserve!

        Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
        Natalie Massenet

        Learn How to Captivate Your Audience

        Whether your business is brand new or you have been in the industry for decades, gaining exposure and new customers is always at the top of the marketing to-do list.

        Trying to figure out how to get more people engaged in your marketing campaign is key, and will eventually be the catalyst to your success.

        The challenge for you as a business owner is cutting through all that excessive noise that is distracting your customers from your messages.

        Here are 4 unique ways that you can market your company and captivate a larger audience.

        1. Focusing on Value Not Features

        The traditional way of marketing a product or service is to focus on all the features.

        These messages that tout features alone simply put you in the mix with all those other companies promoting the same products and features.

        To stand out in the crowd, focus on creating specific messages that are designed to tell the customer what value they will receive from using the product or service. Rather than simply regurgitating the features over and over like every other business, you focus on how this is benefiting your customer in the end. 

        2. Be Sure to Mention the Why

        Many people start a business for a reason that is often bigger then they are.

        Begin your marketing efforts with identifying the reasons why you began your business, and expand upon that idea.

        Try to communicate with your audience in a unique way to stand apart from your competitors. The aim is to attract like-minded individuals who connect with your message in a genuine way. Strive to identify a core message that will resonate with your niche audience. For example, if your started your business to fix a problem, use that message to market your business. 

        3. Develop Unique & Personal Ways to Approach Messaging

        Start thinking about your customers in terms of unique personas.

        The key here is to develop a persona from the ground up, asking key questions about what this type of customers does, thinks, buys, etc, and then approaching your marketing from the position of addressing the concerns of that specific buyer.

        Imagine that this customer is actually a close friend of yours, and write your unique marketing message as if you were addressing that friend. Your messages will be more personal, and will connect on a deeper level with your audience.

        Make the effort to think outside the box. Strive to understanding your customers, and develop marketing strategies that are fine-tuned to meet their unique needs. 

        4. Storytelling is the Answer

        Take a close look at a your business from an objective point of view.

        You might discover that when you look at it this way, low end companies in your industry do not differ much from the giants in your industry. With more competition joining the ranks each day, it is difficult to stay on the top of any industry. The internet has given anyone with a dream and a computer the ability to compete on a global scale with any company. With the right marketing strategies - a small operator can successfully compete with industry leaders.

        Above all, storytelling is the key to a memorable marketing message. Consistently share your message & tell your unique story to remain in the mind of your audience.

        One of the things to consider when trying to market to a larger audience is - that philosophy of your company must become the cornerstone of the marketing message. Your buyer must believe that your company lives and breathes this message each day.

        Standing out as a unique brand is achievable with the right strategy in place.

        If you dig deep into the heart and soul of your business and find things that your competition cannot replicate, you stand a much better chance at convincing the world about your brand.

        IS YOUR BUSINESS GETTING THE ATTENTION YOU DESERVE?

        At Roundhouse, we work to understand the story behind your business. We get to know you, your business, your customers and your goals. We work to service your unique needs both now and into the future. If you wish to learn more about how story telling can help your marketing message 'cut through the noise', please get in touch today.

        We are here to help.

        Get started now. Contact us here.

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        If you enjoyed reading this article, you may also enjoy the following:

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        Author - Saul Edmonds

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        by Saul Edmonds