6 Easy Ways to Keep Your Clients Happy

by Saul Edmonds

6 Great Ways to Keep Every Client Happy

The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
Jeff Bezos

Learn Why A Happy Client is A Priceless Asset To Your Business

When you own your own business, you have a long list of people that you have to keep happy each day.

That list goes on to include those clients and customers that are actually responsible for making your business successful.

Not only is your business dependent on those customers for revenue, your company enjoys those feelings of accomplishment from helping a client with their needs to grow their business as well.

That being said, there are plenty of ways that you can keep those clients happy. Here are just the top 6 to help you on your way.

1. Paying Close Attention

In order to keep your customers happy you have to be able to anticipate their needs.

You should already know their expectations and pick up on certain patterns or habits that they have. If your customer always places the same order at the same key times of the year, reach out to them before the order to let them know you are aware it is that time and you want to be sure to service all their needs in case anything has changed. If you can reach out to a customer before they ask a certain question, you give them that feeling of confidence that they are working with the right company for the long haul.

2. Anticipate Your Client's Day

Take the time to understand how the day unfolds for your client.

Depending on the stresses of the job they have, be sympathetic to their situation and try to remember that during your correspondence with them. If you already know that Wednesday is a really busy day for them, don't send them many emails on a Wednesday and get anxious when they don't reply. Save those pressing issues for Thursday when you know they will be more receptive to discussion. 

3. Talk to the Boss

Identify the key stakeholders in your client's business. This will ensure you connect with the decision makers - and build a stronger relationship to the company.

Make time to reach out to the manager, boss or supervisor. Do this in a way where you simply seek to introduce yourself - when you know the manager is available. If you can discover what makes the manager tick, you can meet the needs of the business more effectively.

4. Staying Ahead of the Curve

If you know that chaos is on the horizon, plan for it well in advance.

When you can plan for certain events to unfold, you lessen the need to panic when the situation arrives. This is a great opportunity for your company to come up with creative or strategic solutions to eliminate this problem in the future.

Be the initiator of the positive change and your company is more reliable in the future.

5. Owning Your Mistakes

If you make a mistake, take ownership of it immediately, not tomorrow or next week.

If you are responsible for something going wrong, call and apologize today and make it right even faster. This is not the time to play the blame game, take accountability and realise that even the best plans sometimes do not materialise the way they were thought to. Your client will appreciate your honesty and willingness to correct the error. That really can go a long way towards keeping your client happy in the future.

6. Meeting Then Exceeding Expectations

Your client expects you to deliver on your promises, but - it is when you exceed those promises that you really make the client happy.

By doing more than the client expected, you raise the bar and make it difficult for the client to consider ever working with anyone else. The only way you can gain trust and grow business relations is by giving way more in your promises that you collect in revenue.

Try to step outside the box when it comes to meeting your customers needs. When your company begins to think beyond the role they were assigned, they become the true leaders in your industry. 

Take the time to consider the needs and goals of your client before they bring them to you. Many times you can win favour with the manager just by being willing to jump higher than any other company in your niche.

ARE YOU DEDICATED TO KEEPING YOUR CLIENTS HAPPY?

At Roundhouse, we endeavour to get to know you, your business, your customers - and most importantly - your goals. We work to help you succeed. Our talented team of experts is with you every step of the way - for the long term. Talk to us. We can create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to grow your business with customer testimonials.

2. Top 10 ecommerce questions for startups.

3. 3 Ways to build customer loyalty.

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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5 Ways to Increase Brand Awareness This Christmas

by Saul Edmonds

5 Great Ways to Boost Your Brand Awareness This Christmas Time

Quote: I will honour Christmas in my heart, and try to keep it all the year.
Charles Dickens

Grow Your Brand Awareness To Grow Your Sales

As the holidays continue to get closer, now is the time to focus on planning so that the 4th quarter is the most profitable for your business.

Regardless how many weeks are left in the holiday season, planning is the key to ensuring your brand has a successful rise in sales as the year comes to an end.

Finding ways to stand apart from the competition might seem like a challenge, here are some ways to boost your brand awareness and your sales as the holiday nears.

1. It's All in the Planning

If you aren't taking time to plan for all those strategies you have in place, you aren't going to be able to implement them as the weeks get busier.

Stay committed to the process. Take the time to map out exactly what you are going to do and what results you expect to reach.

Make certain the marketing and sales teams clearly understand what metrics need to be put in place so that your brand can continue to grow through December.

2. Grow Your Inventory Now

Nothing can be more frustrating than running out of inventory when the rush of holiday shoppers hit your store. The best time to stock up on inventory is now, this way if there is any issue with shipping or deliveries. you still have time to correct the problem. Now is also the time to hire extra help to keep up with the holiday demand. Those employees will be able to help you to move product and keep close eyes on merchandising or buying.

The holiday time can be quite hectic, the better prepared you are for the rush the more successful your brand will be.

3. Utilise All Possible Channels

With the huge rise in online traffic during the holiday season, to make certain your brand capitalises - you must market across multiple channels.

If you already have an effective off-line campaign, make certain to spend time working on your mobile and website marketing strategies.

The key to ensuring your brand has a successful holiday season is to cast a net wide enough to grab the most fish out there. The more channels that you can use to get your unique message out, the more potential visitors you can turn into loyal customers.

There are many agencies who specialise is multi-channel marketing, so if this is not your expertise, know there are professionals ready to help you get your sales to the next level this holiday season. 

4. Optimising Your Website

Now is the time to make certain that your website is optimised for getting the most traffic possible.

Ask your web developer to check if your website is able to handle excess traffic this season without slowing down the user experience.

Visitors today are used to getting their information at lightning fast speeds. If they have to wait for pages to load, they will just shop at your competitors website and never return.

You only get one chance at convincing these buyers to stay with you, so make sure your website is properly optimised so the consumers can find what they need and checkout in a timely manner.

5. Choosing the Right Message

In order to stand apart from the competition this holiday season, your brand message has to be crystal clear.

Are you focused on providing exceptional customer service, will you meet or beat any advertised pricing, or can you guarantee delivery right up to the holidays? Choose your message carefully, then be sure that everyone on staff lives that message throughout the busiest time of year.

If you want your brand to become recognised by that message, you must be willing to commit to it for the long haul. If your company is focused on doing whatever it takes to ensure on time delivery of all orders, you will become known for following through on your promises.

Word spreads fast, especially around the holidays, when things get closer to crunch time.

Make this holiday season one where your company brand rises to the occasion.

The combination of social media marketing, a fully optimised website, and a unique brand message will set your company apart and reach more customers across the globe.

IS YOUR BRAND STRATEGY IN PLACE THIS CHRISTMAS?

At Roundhouse, we take the time to understand your business and your brand. We get to know your brand message, your story and your niche customers. Our talented team of experts works closely with you to create precisely what you need to grow this Christmas season.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to boost revenue with a great point of sale.

2. 6 Keys to brand strategy development.

3. Top 5 creative tips for the artist musician.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

Top Networking Strategies for the Holidays

by Saul Edmonds

Holiday Season Networking : Learn How to Make It Work For You

'Unless we make Christmas an occasion to share our blessings, all the snow in Alaska won't make it white.'
Bing Crosby

Tis the Season to be Jolly

Have you considered hosting a holiday party for your business network and associates?

Hosting a holiday party can mean more than relaxing over drinks and food with your co-workers and clients.

Holding parties can help bring entrepreneurs a new way to network with others and grow strong relationships. The majority of business owners think that networking can only be done successfully if you utilize the traditional methods like business referral groups or participating in local Chamber of Commerce events.

Think about it though, how much more easier it is to open up to a new contact while enjoying times at a holiday party? This type of social event is no pressure, allowing you to network with those people who are outside of your business. At these parties you can share a friendly conversation and easily introduce yourself to a new contact. 

In order to get the most out of using the holiday party for networking, try to keep a few of these things in mind:

Take the Time to Be Prepared

Just because it is a more informal type party, don't head over there without doing the same type of preparation you would for any other networking event.

Take the time to try and learn all the names of the people who will be at the holiday party that you want to speak with. Take a little time getting familiar with their job title and some of the recent accomplishments that they have made. Social media is a great platform to be able to learn more details about a person in the shortest amount of time. Usually the Facebook or LinkedIn profile will give you all the information you need to be able to strike up an intelligent conversation and break the ice at the party.

Asking Better Questions

Take your lead by asking them questions that focus on them first, allowing you to easily work your way to more important issues later.

Start with questions like, How did you get involved with that company? What were the biggest challenges you had to overcome? What one quality would you say was able to help you to succeed as great as you have?

Remember, when you ask better questions, you get better answers.

Having Relevant Topics Ready

Each executive that is at the party is already thinking how to increase profits next season. Have a unique idea that you think could increase profits in that industry ready to toss out there at the right time. Introduce the information in a casual way, but don't go into too much detail.

Give them the chance to think about what you said, and if they think it could help them down the road, they have your business card now in their pocket.

Consume Wisely

This is a holiday party, and most guests are relaxing with alcoholic drinks after a long year of hard work. Don't get caught up in that;  just grab a juice or water.

Approaching new potential clients is all about first impressions! 

Stay Confident and Positive

Tell yourself before the party that everyone there is just like you, there to have fun and relax. Remind yourself of all the accomplishments you made this year, and try to weave them into any conversations. 

The Party is Just The Beginning

This holiday party should not be the last time that you speak to this business contact.

Your goal here is to spark up a conversation, and somehow leave the door open for future communications. Think of creative ways that you can follow up with the potential client at a later time. The endgame is to eventually meet with this person again one-on-one where you can discuss business on a more professional level.

This is a party remember, so try to balance the line of fun and professionalism, all the while looking for ways to connect with this person again.

Follow a few of these unique networking strategies at your next party and your customer base should start growing nicely next year.

ARE YOUR MAKING THE MOST OF YOUR BUSINESS CONNECTIONS?

At Roundhouse, we understand the importance of genuinely connecting with customers and prospects and providing a real service that is dedicated to helping people succeed. If we can assist you with any information that will help to grow your business and professional opportunities - please get in touch!

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified business expert.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Top 5 tips for busy bloggers.

2. How mobile websites boost sales.

3. The key to establishing a great brand.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to our Email Newsletter here.

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

What Do Your Customers Want From Your Website?

by Saul Edmonds

Your Customers & Your Website - What Information Do They Really Want?

"The magic formula that successful businesses have discovered is to treat customers like guests and employees like people."
- Tom Peters

The benefits of user centric design for customers.

What makes an effective home page?

A website that stands out in the crowd is one of the best ways to attract and retain customers.

A user centric web design is based on the needs of your customers. Your small business has a unique personality that is all its own, and that can help to make your website stand out amongst your competitors.

Here are just a few ways that you can give your customers exactly what they want from your website.

Standing Out in the Crowd

Your small business is unique. Use that to your advantage. Get creative while emphasising your key points of difference with other industry competitors. Your website needs to tell your prospects why they should buy from you, while at the same time showcasing those special and valuable qualities that sets you apart from others in your niche.

Keep it Simple

There are many websites that simply have too much going on. Less is more.

Your homepage is where 80% of your new traffic will land. Ensure homepage content, layout and styling is compelling and relevant to your audience. Clearly indicate the services and products you offer. Give people enough information so they can make a buying decision, but keep it to the point.

Make Contact Easy

You would be surprised how many professional websites do not clearly indicate their business address, telephone number and contact email on their homepage. Often this information is buried on a contact page within the site.

Provide your customers with all your contact information - and clear calls to action - the minute they land on your website. This makes it easy for visitors to contact you quickly whenever they have a concern or question.

Blow Your Own Horn

Don't be afraid to tell your customers all the about rave reviews and recognition your company has received. Whether you received a local award from the Chamber of Commerce, or prior customers left you excellent testimonials, incorporate this information prominently into your website so everyone can see. These little pieces of information help to instill buyer confidence in your visitors. Satisfaction and service guarantees should be clearly featured also.

Clean Up Your Site

Review your website from the point of view of a new visitor. Is it easy to navigate? Is product and service information clear and easy to understand? Are calls to action integrated throughout? Is contact information readily viewable?

Ensure that you can navigate all pages quickly and on ecommerce stores - buy easily. If you find any areas of concern, take the time to have your web developer fine tune your layout to help your customers connect with you more easily.

Usability fosters conversion. A user centric web design will encourage your visitors to return and buy whenever they need your product or services. 

Is your website designed for your customers?

Roundhouse has been delivering quality web design & development services since 2001. We take the time to understand your business and your customer. Let our team of friendly experts help you make the most of your opportunities online.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified consultant.

phone : 07 5559 0414 (Gold Coast)

phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

See our web design portfolio here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 3 Ways to Build Customer Loyalty

2. 7 Top Reasons Why Infographics Work

3. How to Encourage Your Website Visitors to Stay Longer

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Learn More!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email.

We can help you succeed online! 

3 Ways to Build Customer Loyalty

by Saul Edmonds
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Simple Customer Loyalty Ideas for Your Business

"A satisfied customer is the best business strategy of all."
Michael LeBoeuf

One of the best ways to build customer loyalty is to put yourself in the role of a customer.

When you visit a retailer or supplier and receive a genuine hello or thank you, how does that make you feel? When you order a product or service, how do you feel when you receive a follow up call or letter asking if you were satisfied, and thank you for placing your order?

Small courtesies really matter when it comes to building customer loyalty.

Here are 4 ways to build customer loyalty that will help to grow your customer base and increase your overall traffic.

The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.
John Russell, President, Harley Davidson

1. The Loyalty Programme

People love to be rewarded for their patronage, and whether you provide a loyalty card or a rewards program that encourages future purchases, if the underlying theme is that you appreciate the customers business you will see an increase in customer loyalty. Providing your customers with rewards tells them that even though they might consider looking elsewhere for the same product at a better price, the fact you take the time to provide them with bonuses and rewards for continuing to patronage goes a long way.

Action:
Find ways to implement a loyalty programme in your organisation. Create a community centred upon the needs of your customers, develop a rewards programme or introduce and promote membership benefits.

2. Handwritten Thank You

You recently purchased a new vehicle from your local auto dealer and within a week you received a hand written thank you letter from the salesperson who sold you the car. On the anniversary of that sale, you received another hand written thank you again telling you how much your business is appreciated and if you ever need anything to please call. What do you think the chances of that person referring their family and friends to that dealership are? They are extremely high because a simple handwritten note gave you and the dealer a connection that you can not get from flyers, commercials and emails like the competition does. Take the time to thank your customers with a simple handwritten note and express your sincere gratitude.

Action:
Take the time to connect individually with your customers. In the world of emails and text, a handwritten card or note stands out. Invest a little time in discovering the value of written communication.

3. Know Your Customers

It takes just as much time to small talk with a customer as it does to genuinely ask them questions concerning their lives. Asking about a child, or a sick family member, a new pet or a new addition to the family are all ways to show your customer that you have a connection with them. If you notice a change in their life and make reference to it, you show that customer that you do have concerns about them. These feelings can build customer loyalty for a lifetime.

Action:
Get to know your customers. Relationship building is the foundation of quality customer service. Ensure every customer feels valued and understood.

"Customer satisfaction is worthless. Customer loyalty is priceless."
Jeffrey Gitomer

Enhance customer loyalty and increase your business.

Discover innovative and cost effective ways to boost your ROI with increased customer loyalty.

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Book an obligation free consultation with a qualified designer.

Get started. Contact us now.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

Learn about our design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. Targeted Advertising

2. 7 Tips for Marketing Success

3. Digital Branding

Roundhouse - The Creative Agency

Author - Saul Edmonds 

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

by Saul Edmonds