3 Keys To Effective Brand Storytelling

by Saul Edmonds

How To Build Your Business With Storytelling

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“The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” ―Brandon Sanderson

Tell Your Story

To better understand what is brand storytelling, you have to start thinking differently about your marketing than you have in the past. 

With brand storytelling, it is all about the customer, although many get confused here and think this has to be all about the business.

If you get this wrong, the story is not going to connect with your audience like it would if the story made them the center of focus. On the surface, your business might not be telling a clear linear story, but if you created the story of your brand correctly, it will influence customer interactions, marketing messages, and your site's copy.

Your Customer Is The Focus

The bottom line is this, you are not the centre of focus in your brand story, the customer is. 

Once you understand this concept the rest of the pieces will fall into place and your marketing communications will transform. Look at it this way, your customer has a need, that is why they came to your website in the first place.

The job of your brand is to use the right tools to guide them to achieve their goals, not yours. 

Now that you better understand what brand storytelling is about, we have to focus on learning how to tell that story.

When done correctly, you take selling services and products and put them secondary to creating stories that engage your audience. The stories need to be carefully crafted, curated, and then distributed to your audience.

Here are 3 ways to effectively tell the story of your brand and keeping the focus on the customer.

1. Reinforcing Your Brand's Purpose or Mission

Rather than promoting your low prices, your fast shipping, or the fact that you have been in business for so many years, your story needs to focus on the needs of the customers. 

Although you sell specific items, all your customers have different needs and reasons for shopping at your store. Some customers are not concerned about price, others do not care how long you have been in business, but they all have certain needs. 

If you can make the customer feel value through your brand - you have successfully engaged them. 

So to do this effectively and to cover all your customers, your brand storytelling needs to reinforce the needs being met of your customers. 

Your brand should focus on showcasing high quality merchandise that will last, so the customer is not shopping again for the same items in a few months because the materials are inferior. 

Focus on how the customer is going to feel before, during, and after the purchase. Make the shopping experience personal for them, let them know every step of the way their business is valued. Having exceptional customer service is an asset here, like having a live chat feature so customers can speak to a live person to get immediate answers during their shopping experience. 

The mission of your company needs to be on making the customer feel valued each step of the way.

2. Highlighting Your Brand's Values

One of the ways to expand upon brand storytelling is to highlight your brand's values. 

When your values are providing a unique shopping experience for the customer, then you have to make changes to reflect that. 

For example, a customer comes to your store to buy a shirt, but they are not sure which color or style to buy. It is one thing to have a live operator help with the questions, but that does not help the buyer imagine what the outfit is going to look like on them or with other pieces. The solution in this instance could be an interactive program that allows the user to take different pieces in the store and mix with others to see in real-time what the outfit looks like. 

Many eyeglass retailers have already jumped on this feature, creating a program that allows the user to upload their face, and then as they choose glasses from the store it is placed in real-time on their face. This not only allows the customer to see what the glasses look like on their face, it is part of the brand storytelling that instills confidence in the buyer that this company really cares. 

These implementations in your web design are part of your brand, but they put the customer front and centre.

3. Engaging Specific Customers or Groups

Now when it comes to brand storytelling, the above examples were designed to improve the shopping experience for all customers. 

Now we have to fine-tune the process so that you are engaging specific groups or customers. The way that you do this without isolating other buyers is try to incorporate as many groups into one process. Chances are if you do this correctly, most people will fall into one or more of the groups, so they don't feel like you are leaving them out. So again we target the clothing retail outlets online for our example, and here you want to try and target certain groups of buyers. 

The way you do it on the inside is create tags for each piece of apparel, youth, adult, toddle, men's, women's, XS, XXXL, long sleeve, etc. Now when the buyers arrive at the store, rather than leave them on their own to make their way through all the inventory, the website greets them and asks for a few pieces of information to personalize their shopping experience. Once they enter youth, female, XS, the website will present links to those items so the buyers can shop like the store rearranged everything just for them.

Your Customer Is The Hero

The goal of brand storytelling is to provide authentic value to the customer that keeps them coming back over and over. 

The customer must feel like you are rolling out the red carpet each time they come to your website, so your brand story needs to connect with providing them a unique shopping experience that is all about them.

Your customers are growing tired of sales banner ads, flash videos, and commercials. Your customers want that meaningful connection, providing them a unique shopping experience. 

 

With brand storytelling, make the customer the hero of the story, then over-deliver with the experience.

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke.png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

 

Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        If you enjoyed reading this article, you may also enjoy the following:

        1. Social Networking for Business
        2. How To Brand Your Company Like It Really Matters

        3. How To Use The Power Of Storytelling To Grow Your Business

              Roundhouse - The Creative Agency

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

        Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

        What is the Difference Between a Marketing Agency and a Brand Agency?

        by Saul Edmonds

        Brand Agency vs Marketing Agency - How To Choose The Right Solution For Your Business

        sept17-blog_What is the Difference Between a Marketing Agency and a Brand Agency-.png

        “Two roads diverged in a wood, and I -I took the one less traveled by, And that has made all the difference.” ― Robert Frost

        Brand First, Market Second

        Perhaps you are wondering what is the difference between a marketing agency and a brand agency, so today we are going to paint a clear picture so there will be no doubt in your mind. 

        When you better understand the difference in marketing and branding, you will be able to move your business in the right direction and in the correct order.

        At the most basic level, marketing is the process of pushing your message to the target audience where branding is more about creating attention to your company. So to better understand, the branding comes first, then the marketing follows. Your company owns your marketing, your customers own your brand.

        The Role Of Your Marketing Agency

        The marketing agency does not have to develop the theme or logo for your company, all that is in place already. The marketing agency is going to discuss with a company their goals and core values, then try to align an advertising strategy that will connect with the most qualified consumers. This can only be done successfully if the branding has already been completed by a brand agency.

        The Role Of Your Brand Agency


        The brand agency is all about helping to identify your business values and help give them a face. The brand of your company goes out like a beacon to the world, and if done correctly, connects with people on an emotional level. The brand is how the consumer will be able to identify your company from the millions in your niche, so it really has to be done with creative skill, care and focus. 

        Remember - Your Brand Is More Than Your Logo


        When it comes to branding, we think of a brand-name, packaging, and graphic identity. 

        Branding is not just the process of creating a compelling logo that resonates with buyers, branding is more about ideas, perceptions, notions about the company, a product, or the service. If you can connect to a buyer on an emotional level, then the marketing aspect will be easier because they are already invested emotionally. 

        Marketing is a more complex aspect because you are taking one company and one core set of values and trying to reach a global audience. Think of branding as the bulls-eye on the dart board, and marketing and the entire rest of the board. Marketing is all about doing anything that will attract a large majority of people to show some interest in the company. 

        Brand For the Long Term, Market For The Mid Term


        One week a certain marketing technique may work, then next month a whole new approach could show bigger results. With marketing, you have to get immediate results in order to continue the process. Marketing is not about developing long-term relationships like with branding, this mid-term approach is all about getting more people though the doors. 

        The goal of the branding agency is to help a business to connect with and then establish longer relationships with clients. Branding is all about keeping focus on the bigger picture, helping to provide the consumer everything they need that they are not getting from a business in a similar niche. Branding focuses on creating consistent, trusting, coherent, strong relationships.

        Do you need an integrated brand design and marketing strategy? 

        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke.png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

         

        Saul and his team can help you grow your business and discover new possibilities with :

            • strategic brand design
            • web design & development
            • app design and development 
            • digital marketing 
            • creative engagement 

              Saul Edmonds believes that every project begins with a story. 

              Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

              Find out how Saul can help you turn your ideas into reality.

              Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

              Phone : +617 1300 727 749
              email : us@roundhouse.cc

              • Learn about our web design here.
              • Learn about our app development here.
              • See our brand and logo portfolio here.

              If you enjoyed reading this article, you may also enjoy the following:

              1. What Is Brand Identity Design?
              2. How To Achieve More With Less When Marketing Your Small Business

              3. How To Use The Power Of Storytelling To Grow Your Business

                    Roundhouse - The Creative Agency

              Connect with Saul Edmonds on Linkedin here or Google+ here.
              Connect with Roundhouse on Google+ here.

              JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

              Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

              5 Top Design Tips for Social Media Success

              by Saul Edmonds

              Top 5 Social Media Design Tips 

              “My goal is to spark something within the reader and allow it to initiate an idea they then can grow.” Warren Whitlock

              Use Design to Boost Your Social Media Impact

              When it comes to getting your posts noticed on your social media profiles, you really have to be a little creative to grab the attention of your audience.

              By creating content that attracts attention, your information is more likely to be shared among their inner circle, helping to spread the word much more easily.

              Using branded design as a foundation for your social media campaign - will help you to achieve your goals much more easily and will help to position you as an authority in your niche as well.

              Rather than just adding pictures to your posts, there are a few guidelines for creating more professional looking posts.

              Here are five simple social media graphic design tips for creating compelling posts.

              Tip #1: Design with Contrast

              The easiest way to get your design noticed is by adding a little contrast to make it jump off the page. Before you simply post a graphic on your social media wall, consider the colors used and how you can add contrasting colors to help bring it to life. Choose certain colors that always contrast well. If the background of the graphic is white or light color, then consider using a dark font to draw in attention more easily.

              Tip #2: The Font Palette

              The font style in your graphic design can have a huge impact. If your company already has a font that you use for your brand, make certain to use that same font style in the header of the graphic. The surround it with a more subtle and plain font when adding subtitles. When the header font matches your brand, you help to build familiarity with you and your customers more easily.

              Tip #3: The Color Scheme

              One of the ways to grab attention and keep your posts consistent with your company is to use colors that are associated with your company logo. If your business uses two colors to help identify your brand, incorporate those colors into your social media graphic designs. Take two or three of the main colors of your brand and either use in the fonts or the border of your images. This will help associate the posts more closely to your business.

              Tip #4: Eliminate Floating Images

              Never just post an image or design directly to your social media platform without first adding some background or a border to it. A picture without a border simply appears to be floating on your page, and looks just like every other picture being posted by millions of people each day. Take the time to add a contrasting border to add a more professional look to your post.

              Tip #5: Keeping it Simple

              It can be easy to get carried away when it comes to adding graphics to your posts on social media. With so many colors, fonts, styles, and borders to choose from, adding too much clutter will reduce the impact of your message. Keep it simple and remember that 'less is more' when it comes to graphic design.

              Your message will come across more easily if you keep design techniques to a minimum.

              IS SOCIAL MEDIA WORKING FOR YOUR BUSINESS?

              Roundhouse has been delivering tailored design and marketing campaigns since 2001. Our goal is to nourish and nurture your brand online to grow your audience and increase your profits. Our talented team of social media experts work closely with you to create precisely what you need.

              Get started now. Contact us here.

              Saulke (1).png

              Book an obligation free consultation with a qualified designer.

              phone : 1300 727 749 

              email : us@roundhouse.cc

              Learn about our web design here.

              See our brand and logo portfolio here.

              If you enjoyed reading this article, you may also enjoy the following:

              1. 5 Benefits of a CMS Website

              2. A Guide to Small Business Web Design

              3. Game music and sounds from the 1980's

              Roundhouse - The Creative Agency

              Author - Saul Edmonds

              Connect with Saul Edmonds on Linkedin here or Google+ here.

              Connect with Roundhouse on Google+ here.

              See our video portfolio here.

              LEARN MORE!

              Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

              We are here to help you succeed.

              Business Cards Do's and Don'ts

              by Saul Edmonds

              The Do's and Don'ts of Business Card Marketing

              The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
              Peter Drucker

              How to Get More Business From Your Business Card

              Your company business card is a direct extension of your business.

              Designed correctly, it can also be a very effective tool for marketing your company and yourself to prospective clients.

              During networking seminars, your business card is your one chance to make a great impression. Chances are that each person at the seminar will receive dozens of business cards. If yours doesn't stand out, it either gets filed in a Rolodex or lost in a pile of other cards.

              Designing a business card that commands attention is imperative if you want to stay on the minds of potential clients. The three keys to an effective business card are - it should be easy to understand, it should reflect your brand, and it must be professional in design.

              Here are a few business card do's and don'ts that could really increase your client base and overall sales:

              Business Cards Do's

              1. Do Keep Things Simple

              There is no need to choose fancy fonts just because they are available. Leave aside the fancy 'hard to read' fonts and focus on choosing a font that looks professional and it easy to read from a distance.

              Choose a card stock color that in neutral, and then go with contrasting ink colors that bring out the best in your unique message. Beige or light gray backgrounds look great with a navy blue or black ink. Utilise more colours on your business card only if that is what your industry calls for. Artists or graphic designers use colors to stand apart from the competition and show a creative side at the same time.

              2. Do Use the Back of the Card

              If you are spending money on business cards, why not make use of the back of the card as well?

              The reverse could be used to print your information in another language if you are working closely with a different country. One other way to use the back of the business card is to print a small calendar for the next year on it. That way, the customer can use the card for a full year, reminding them of your company each time they need to check a date or makes plans with the calendar.

              3. Do Include Correct Information

              Always proofread the business card several times before you send it to the printer.

              They are not familiar with the spelling of last names, so take the time to check every word for spelling before signing off on it. Be sure to include all your contact information as well. In addition to your name, address, and telephone number, add your social media profiles, your email addresses, and your website. 

              Business Cards Don'ts

              1. Don't Be Cheap

              Don't try to cut corners by using cheap paper on your business cards.

              If the paper is cheaply made, the potential customer will definitely realise it quickly and wonder what else about your company is lacking. Don't give them a reason to think that your services or quality of work is unprofessional. Compare what your competition is using for their business cards and make sure that you spend the money to get a good quality card stock that your information will be printed on.

              2. Don't Use Common Clip Art

              Common clip art does not translate well to professional print - and may seem less than professional to your customers. If your company does not have a unique brand or logo, use a clear image of yourself on the card. One other option is to pay a service to design a logo for your business, then use it on all your printed materials.

              3. Don't Use Outdated Business Cards

              Business cards are probably the least expensive type of advertising. If you run out, don't use old cards with outdated information. Spend the money on new cards and pay for expedited service. This is a much better option than simply handing out cards with the information crossed off and written over. 

              Take the time to invest in a business card design that is tailored to your business and your brand. A professionally designed business card - used in tandem with a consistent marketing strategy - with deliver you a real ROI. Grow your brand and your business with a quality business card.

              IS YOUR BUSINESS CARD WORKING FOR YOU?

              At Roundhouse, we understand the importance of making an immediate and professional statement with your business card. Your business card is the cornerstone of your print marketing tools. Talk to us to learn more about how to win more trust and more clients with a tailored business card design.

              We are here to help.

              Get started now. Contact us here.

              Saulke (1).png

              Book an obligation free consultation with a qualified social media marketer.

              phone : 1300 727 749 

              email : us@roundhouse.cc

              Learn about our web design here.

              See our brand and logo portfolio here.

              If you enjoyed reading this article, you may also enjoy the following:
              1. Brand management for small business.

              2. Brand marketing : 6 Top tips to boost your brand online.

              3. Why catalogue marketing works.

              Roundhouse - The Creative Agency

              Author - Saul Edmonds

              Connect with Saul Edmonds on Linkedin here or Google+ here.

              Connect with Roundhouse on Google+ here.

              See our video portfolio here.

              LEARN MORE!

              Subscribe to the Roundhouse Email Newsletter Here!

              Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

              We can help you succeed online.

              4 Ways to Design an Effective Call to Action

              by Saul Edmonds

              4 Web Design Strategies That Create a Compelling Call to Action

              Action is the foundational key to all success.
              Pablo Picasso

              Design To Inspire Immediate Action!

              With so many tools available to website owners, it makes perfect sense that they often handle the website design in house.

              Whether it may be a template based service or you build the website from the ground up, many website owners simply make small errors that really have a significant impact on the bottom line. When choosing a website template that is easy to design, you may miss key areas that need a more professional eye to help close more sales.

              One of the areas in which many website owners miss the mark, not putting enough emphasis on the call to action (CTA) links. By spending a little time addressing this one area, you could see sales improve tremendously.

              Here are the top 4 designing strategies that will help you to create compelling call to action links.

              1. Testing User Friendliness

              If you want to increase sales, you have to make your website a more enjoyable user experience.

              Take the time to place a mock order on your website, and pay close attention to what happens each step of the way. During your checkout process, consider things your customers may be thinking to try and make the process more effective. Many website owners now incorporate a comparison link where buyers can check similar items in your store, easily seeing the highlights of each so they can make a more informed buying decision.

              Test your checkout on a mobile device as well. The buttons may be so small that the buyers are abandoning the cart because they can not see what is in there. 

              2. Providing Clear Instructions

              There is a reason the most successful websites are using different verbs in the call to action links. The verb helps the buyer to take action, so seeing links that read "add to wish list" and "add to cart" only make the decision easier.

              The best thing you can do to make this process easy for your customers is to place your call to action links in the exact same place on each page. That familiarity will help make the process easier. By telling the user what to do, they simply follow the instruction and move along the process much easier.

              The call to action link must simply prompt your potential customer each step of the way, helping them to take the next logical step in the checkout process.

              3. Using Contrast

              The colors and the placement of the call to action buttons are critical because they cause the customer to be drawn to that section of the page.

              The call to action button must stand out on the page, compelling a visitor to simply click it. When the call to action link is in direct contrast to the background, the buyer is unable to focus anywhere else but that button. Even if the buyer is still reading content on the page, in the corner of their eye they can not avoid seeing that button.

              4. Remove All That Clutter

              As a website owner who is doing most of the design work, you can easily fall into the trap of adding too much to your pages.

              All that clutter can make it a challenge for your visitors to even find the call to action buttons. When you try to load everything on that screen, you can actually confuse the buyers to the point they never get to the cart.

              Now if you have multiple tasks involved in that call to action, you really can lose any chance of the buyers making the right decision. The one thing you can do is set your priorities and then get rid of the clutter. Each page of your website should only have one call to action, focusing on the primary action you want that buyer to take. 

              The only way that your website will be successful is if the buyer can find and navigate the call to action links. The last thing you want to do in interfere with that process, so choose your links carefully and make them stand out.

              Your key goal is to implement simple calls to action that will smoothly get your buyer where they need to go.

              IS YOUR WEBSITE INSPIRING YOUR VISITORS TO TAKE ACTION?

              At Roundhouse, we understand that a website must work to motivate visitors to get in touch, ask for more information or buy. We carefully integrate tailored call to action design elements based on your brand and style guidelines. If you wish to learn more about how clear 'calls to action' can boost your profitability, please get in touch.

              We are here to help.

              Get started now. Contact us here.

              Saulke (1).png

              Book an obligation free consultation with a qualified social media marketer.

              phone : 1300 727 749 

              email : us@roundhouse.cc

              Learn about our web design here.

              See our brand and logo portfolio here.

              If you enjoyed reading this article, you may also enjoy the following:
              1. How to grow your business with customer testimonials.

              2. Top 10 ecommerce questions for startups.

              3. A handy brand glossary.

              Roundhouse - The Creative Agency

              Author - Saul Edmonds

              Connect with Saul Edmonds on Linkedin here or Google+ here.

              Connect with Roundhouse on Google+ here.

              See our video portfolio here.

              LEARN MORE!

              Subscribe to the Roundhouse Email Newsletter Here!

              Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

              We can help you succeed online.

              What's the Right Way to Talk to Graphic Designers?

              by Saul Edmonds

              How to Communicate Effectively With Your Graphic Designer

              The most important thing in communication is hearing what isn't said.
              Peter Drucker

              From Idea to Winning Result

              One of the biggest challenges when it comes to graphic design if - getting the idea in your head - to the designer and onto paper effectively.

              Not being able to communicate with your designer can turn a simple idea into a long tedious and laborious process.

              Your job is to effectively help the designer and their team to better understand exactly what the idea is.

              Here are some effective ways in which you as the client can help the graphic designer to better complete the task at hand.

              Speaking Up Early

              If you want the finished product to be exactly what you envisioned, you need to speak up early and frequently with the graphic designer. The most frustrating part for the graphic designer is getting to the end of the project and finding out an issue is now arisen that could have been easily handled much earlier in the process. By speaking up more often, those changes can be implemented along the way, saving time and resources for everyone involved.

              Look over each draft you receive from the art team, and clearly make any adjustments in the follow up meetings. If you don't tell the design team anything, they will never know that there is an issue that needs to be addressed.

              Being More Specific

              If you want the finished product to be more in line with your original designs, you have to give input to the design team that is specific. Telling them something doesn't look right is too general and leaves it up to the interpretation of the artist.

              Be specific as possible and give examples if you can. If the font is not what you envisioned, have a few samples of fonts that you like on hand. This will help to get your message into the designers head more easily.

              Rather than telling the graphic design team that something needs to pop, tell them you want this specifically done.

              Focus on Improvements, Not on Mistakes

              Most people in the world of design are very thick skinned. They have to be able to accept criticism in order to create projects in line with their clients needs. While they are in an industry that is receptive to being critiqued, you do not want to get on their bad side by focusing on mistakes and calling their judgement into question. There is no reason to take this low road when you can focus on the high road.

              Consider your designer as a trusted team member, and use discretion when discussing things you need changed. Simply make a suggestion to a different style or picture and move on.

              Pay Close Attention to the Designer

              If your graphic design has some input on changes they feel will better the project, listen carefully to what they have to say. This is how you get to be inside the designer's head and learn more about limitations and the process involved. The design team has been doing this sort of work for many years. They are in a better position to tell you when a font, style, or color is not going to be as effective with an audience as another choice would be.

              Allow them to use their experience to help along the project, and continue asking for their input as to why these changes need to be implemented.

              Giving Your Graphic Designer a Little Freedom

              When it comes to graphic designer, those artists are dealing with customers from every end of the spectrum. Some customers bring too little ideas to the table, while others bring such specific ideas there is no room to wiggle. If the design team comes back with a draft that is different that your original idea, don't dismiss it right out of the gate.

              Allow the team to explain why they chose this direction and how it could be beneficial to the overall project. 

              Final Thoughts

              If you can approach your designer in a more personable manner and allow them some flexibility, you will be amazed how the final product will look. Take the time to stay involved, offering helpful tips along the way so the project does stay on the right course, but at the same time allowing the designers some flexibility.

              HAVE YOU DEVELOPED A STRONG WORKING RELATIONSHIP WITH YOUR GRAPHIC DESIGNER?

              At Roundhouse, we provide free lifetime support on every project. That means, that whenever you have a question, need assistance or personalised 'one to one' advice - we take the time to talk to you and learn more about your business and goals. We work to serve our clients both now and for the long term. 

              We are here to help.

              Get started now. Contact us here.

              Saulke (1).png

              Book an obligation free consultation with a qualified social media marketer.

              phone : 1300 727 749 

              email : us@roundhouse.cc

              Learn about our web design here.

              See our brand and logo portfolio here.

              If you enjoyed reading this article, you may also enjoy the following:
              1. How to encourage your website visitors to stay longer.

              2. Top 10 questions to ask when hiring a web design agency.

              3. How to sell your brand in a sentence.

              Roundhouse - The Creative Agency

              Author - Saul Edmonds

              Connect with Saul Edmonds on Linkedin here or Google+ here.

              Connect with Roundhouse on Google+ here.

              See our video portfolio here.

              LEARN MORE!

              Subscribe to the Roundhouse Email Newsletter Here!

              Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

              We can help you succeed online.

              8 Creative Ways To Make Your Marketing Message to Stand Out

              by Saul Edmonds

              8 Ways to Market Smarter and Stand Out From Your Competitors

              Quote: Marketing is a contest for people's attention.
              Seth Godin

              How to Stand Apart From Your Competitors

              One of the ways to separate yourself from the competition is to simply improve upon your marketing message.

              When your message is more clear, you create more brand believers and you gain more fans.

              The challenge for many business owners is finding that right balance and getting the message to the appropriate people in a world of marketing overload.

              Lift your marketing message by including some of these essentials in your next brainstorming session.

              1. Start focusing on solutions.

              Your customer wants a solution to their unique problem. When you can find demand for your services, you have won half the battle. Tell your audience that your company solves problems and offers unique solutions, your message will get noticed and your sales will improve.

              2. Be sure to market to your target audience.

              If you are not targeting a specific audience, your marketing messages are simply wasted. This type of marketing is better known as junk mail because it lacks interest and is not efficient at all. The best way to reach an audience is to find something they are genuinely interested in. Targeted marketing is essential.

              3. Subtitles and headlines work.

              The titles and subtitles in your messages need to be short, creative, and thought-provoking. Your message has to really peak the curiosity of the reader, then compel them to want to read more. Don't use catchy titles that are not related to the message.

              4. The message must be crystal clear.

              Although brilliant design does command the attention, it must compliment the message you are working to communicate. Focus on information rather than entertainment. The message that reaches your readers should be so interesting that the reader wants to go further and learn more information about your product or service.

              5. Extreme marketing messages do work.

              If you talk about mistakes, the negative, or the opposite of your message, it grabs attention. People are keen to understand exactly what makes things go wrong. They can then use that information to do the opposite and genuinely succeed.

              6. The unique marketing hook.

              Offer an incentive to provide additional relevant information for free. Offer free ebooks and downloads  where customers simply enter their email address or telephone number. This opens the door for further communication and will definitely increase your response rates.

              7. Making use of unique sizes, shapes, and items.

              It seems like every marketing message that is sent either in the mail or email looks exactly the same. Try and stand out from the crowd by mixing things up a little bit in your campaign. Choose creatively shaped marketing materials, use call to action buttons that are brightly colored instead of links or use large, innovative fonts and typography. These are all different from what the average marketing company is doing today. 

              8. Inspire Your Customers To Share Their Experience

              In order to tell the world that one of your services or products are rated number one with customers - you have to first get them to rate it.

              If you have a product or service that customers are talking about on social media, use that in your marketing messages. The buying public want to see that the rest of the world have used and have rated your services before. Testimonials can also be used to effect in this way.

              IS YOUR MARKETING MESSAGE STANDING OUT?

              At Roundhouse, we have a range of marketing and media services that to ensure you stand out from your competitors. We can assist with design, management and monitoring of your outreach campaigns. Our talented team of experts works closely with you to create precisely what you need.

              We are here to help.

              Get started now. Contact us here.

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              Book an obligation free consultation with a qualified marketer.

              phone : 1300 727 749 

              email : us@roundhouse.cc

              Learn about our web design here.

              See our brand and logo portfolio here.

              If you enjoyed reading this article, you may also enjoy the following:
              1. How to grow your business with customer testimonials.

              2. Top 10 ecommerce questions for startups.

              3. 5 Top tips to use when hiring a web developer.

              Roundhouse - The Creative Agency

              Author - Saul Edmonds

              Connect with Saul Edmonds on Linkedin here or Google+ here.

              Connect with Roundhouse on Google+ here.

              See our video portfolio here.

              LEARN MORE!

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              The Top 7 Branding Mistakes

              by Saul Edmonds
               The Top 7 Branding Mistakes

              7 Common Branding Mistakes and How to Avoid Them

              "Strong brands are built on the basis of sound business practice and a great brand experience. When solid fundamentals are accompanied by a clear, compelling brand proposition and a strong sense of momentum, a brand is likely to increase both sales and shareholder value."
              Peter Walshe

              Brand Strategy for Small Business

              Creating a brand that really sticks in the mind of your potential customers is easier than you might think.

              To assist your brand development process, read on to discover the top seven branding mistakes that you need to avoid in order to improve your brand and grow your business effectively.

              1. Lack of Strict Brand Guidelines

              Brand guidelines ensure your brand is represented consistently across all media – both offline and digital.

              Brand guidelines refer to the documentation and description of how your logo and associated brand collaterals are to be implemented across all media. This ensures consistency and professionalism in the presentation of your company at all times while building brand recognition.

              Before you set out to create a brand, consider these important guidelines first. Incorporate all the logos within your company into one easily identifiable brand to make it easier for people to remember. This means to carefully consider the colors of the logo, the tagline of your business, distinctive fonts, images, mascots, and the voice behind all your promotional videos - to ensure the a strong and consistent presentation of your company to customers.

              2. Underestimating Your Brand Power

              People purchase from the brands they know.

              Effective branding will create a real point of difference between your company and your industry competitors. The better your brand and the stronger your profile - the more sales and potential leads. Do not underestimate the power of a great brand.

              3. Branding That’s Built on the Latest Trend

              A simple approach to brand development that is not restricted to the latest trend is best.

              To see how simple an effective brand can be, consider how little the branding for Coca Cola products have changed in the last 130 years. The style of the font has modified slightly as the decades have unfolded, but the Coca Cola brand-mark has always retained the same basic design concept.

              Try to make your brand design as simple as possible so that it will stand the test of time.

              4. Cheating Your Brand of Consistency

              If you need to incorporate your brand into a promotional flyer or advertising campaign, never cheat your brand by throwing together a new design just for the sake of grabbing attention.

              Effective branding is built on consistency and reliability.

              If your next campaign demands unique colors and style and you wish to change your brand colors or fonts just one time – beware! You may damage any brand recognition your company has established so far.

              5. Watered Down Brand Solutions

              An effective brand will always resonate with its target market.

              Never go too far by opting for a brand design that is so simple that it bears no relevancy to your niche. Always review your branding from your client’s point of view.

              Ensure your logo and brand can easily show your customers and prospects exactly what your business is all about.

              6. Failure to Monitor Your Brand Amongst Competitors

              One of the biggest branding mistakes that many companies make is that they become complacent about monitoring the usage of their brand.

              Be vigilant about who uses your brand without consent from your company. If you have a new competitor on the block and they simply make a few modifications to your logo and call it their own, make certain your team is on the ball and pursuing legal action if necessary.

              7. Too Many Brand Transformations

              Every company experiences transformations during their years of business. Early on you may have produced one type of logo and now you create a variation of that same them.

              Don't change your brand too often. Rolling out a new logo too quickly may confuse your customers when it comes time to buy from you again.

              Is your brand building your business success?

              Roundhouse has been providing world class brand design and brand strategy services for more than 12 years. Our team of fully qualified designers can help you grow your business and increase your customer base with a custom brand solution tailored to your unique requirements.

              Get started now. Contact us here.

              Saulke (1).png

              Book an obligation free consultation with a qualified brand designer today.

              phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

              email : us@roundhouse.cc

              Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

              Learn about our design services here.

              See our logo portfolio here.

              If you enjoyed reading this article, you may also enjoy reading about the following:

              1. 4 Reasons to Choose A Brand Agency

              2. How to Boost Revenue With A Great Point of Sale

              3. Social Networking for Business

              Roundhouse - The Creative Agency

              Author - Saul Edmonds

              Connect with Saul Edmonds on Linkedin here or Google+ here.

              Connect with Roundhouse on Google+ here.

              Subscribe to our Newsletter for exclusive discounts, special offers and updates!

               

              Brand Reputation and the Difference Between Your Business and Your Brand

              by Saul Edmonds
              Brand-Reputation-and-the-Difference-Between-Your-Business-and-Your-Brand_Brand Reputation and the Difference Between Your Business and Your Brand.png

              Brand Reputation and the Difference Between Your Business and Your Brand

              Is you business a recognised brand?

              Try not to become a man of success, but rather a man of value.

              Albert Einstein

              One of the more difficult things to determine in your business is deciding at what point your company goes from being a business to becoming a recognised brand. 

              Is it the number of likes, positive reviews, or retweets that determines when a business makes that jump to a brand?

              Turning your company into a brand that consumers readily recognise will set you apart from others competing in your niche. It is a difficult challenge when you aren't sure what the criteria is for calling a company a brand.

               The best way to define the term brand is to look at your industry from your audience’s point of view. How your customers feel about your company's name will often dictate your brand reputation.

              Think for a moment about other companies that are the top in their industry.

              What is it about the best cola, the best computer store, the best coffee shop and others that are on the top of your list?

              The reason these brands are considered by many to be the best in their industry is due to a consistently high level of performance and effective communication. They may have a ton of competition, but they still deliver a superior customer experience. They don't satisfy the customer’s needs once, they make certain to give more value every time that customer returns. This is how they stay on top for years.

              The brand reputation of these companies was forged over time with the consistent delivery of high quality services and products.

              Ultimately, it is the quality services, products, communication and total customer experience that separates your business from your competitors.

              Building your brand has to begin with the delivery of genuine service, value and excellence. Word of mouth marketing will help to build that brand reputation you need to succeed.

              Getting back to the original question then, what is it about your business that makes it a brand?

               It must be about the quality of your service and products, but it also must be about getting your core philosophy into every aspect of the business.

              When your customer understands the key values of your brand – and believes that philosophy is within every molecule of your business - you make the move towards being a brand.

              Strive to Deliver Value

              If the core of your business is about giving your customer more in value than they could ever give you in money – and your customers share in that commitment and belief - you have created a strong brand reputation that will grow your business and increase your profits.

              To make the leap from a business to a recognised brand, ensure that the key values within your brand are fully integrated in a real and tangible way throughout your organisation and communicated consistently and effectively to your audience.

              Creating a successful brand is all about representing your core beliefs to your target customers.

              Effective branding will grow your sales, increase repeat sales and build your business for the long term. 

              Is your brand connecting with your audience?

              Roundhouse has been providing world class brand and design services since 2001. Our expert designers deliver innovative solutions to boost your leads and profitability. We offer a great range of affordable design options that deliver maximum ROI. 

              Get started now. Contact us here.

              Saulke (1).png

              Book an obligation free consultation with a qualified designer.

              phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

              email : us@roundhouse.cc

              Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

              Learn about our web design services here.

              See our portfolio here.

              If you enjoyed reading this article, you may also enjoy reading about the following:
              1. Social Networking for Business

              2. Brand Management for Small Business

              3. The 6 Essentials for Effective Brand Identity

              Roundhouse - The Creative Agency

              Author - Saul Edmonds

              Connect with Saul Edmonds on Linkedin here or Google+ here.

              Connect with Roundhouse on Google+ here.

              The 45 Essentials to Great Logo Design

              by Saul Edmonds
              The 45 Essentials to Great Logo Design.png

              “Design is everything. Everything!”
              – Paul Rand

              How to Design a Great Logo

              The following is a list of techniques for designing a memorable logo.

              This list works as a guideline for designers to question and compare techniques. 

              When creating a logo design, employ as many of these techniques as possible to ensure an effective and original logo that works equally well for the designer, the client and the target consumer.

              1. The logo must be easily recognised.
              2. In black and white the logo should look clear and crisp.
              3. The text in the logo needs to be visible in all screen resolutions.
              4. The logo should not contain more than three colours.
              5. The logo layout or shape must be unique.
              6. Never use public clipart in the design.
              7. Try to avoid intricate details that can be lost when size is minimised.
              8. Create a connection between a logo and the brand or product being represented.
              9. Never use a photograph as a logo.
              10. Get feedback from target customers.
              11. One font works best, two fonts at most.
              12. Create a timeless logo design by avoiding current design trends.
              13. The mirror image of the logo should still be recognisable.
              14. Delete unnecessary clutter.
              15. Disregard the opinion of family, friends and coworkers.
              16. Ensure your design process is based on discovery.
              17. Never steal ideas from other logos and claim as your own.
              18. The inverted logo should still be easily recognised.
              19. Aim for an original and unique solution.
              20. Choose symbol and text to complement each other.
              21. Describing the logo should be simple.
              22. Refrain from tag lines in the logo design.
              23. Pencil ideas on paper before computer use.
              24. The best logo is a simple one.
              25. Develop a brand centric logo - that represents the brand effectively.
              26. Do not create a distracting design.
              27. Represent the product or service honestly.
              28. Logo design should be visually balanced.
              29. Never use neon and bright colours.
              30. The logo should fit into a square layout.
              31. Avoid unnecessary special effects.
              32. Create the logo design so it can be presented well in different medians.
              33. Never be weak and dull, design confident and bold.
              34. No logo is perfect in design, create the best you can.
              35. Sharp business requires sharp lines. Smooth business requires smooth lines.
              36. Balance the logo so it aligns left, right, centre, top and bottom.
              37. Create an engaging design that stands apart from marketplace competitors.
              38. Know your audience before you create a logo.
              39. Create with function first, then innovation.
              40. The brand name must be the logo if it is memorable.
              41. Large companies can have smaller logos.
              42. In addition to the business, the public should love the logo design.
              43. Create different variations of the logo design so you are sure to get it right.
              44. Across many platforms the logo design must look consistent.
              45. The logo design should not break any of these rules aforementioned.

              Discover the power of beautiful logo design

              Do you need a quality logo?

              Roundhouse is a leading logo design company with offices in Brisbane and the Gold Coast, Queensland. Creative director Saul Edmonds has over 20 years professional logo design experience. Talk to Roundhouse today and learn more about how a great logo design can build your brand and boost your profitability.  

              Get started now. Contact us here.

              Saulke (1).png

              Book an obligation free consultation with a qualified designer.

              phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

              email : us@roundhouse.cc

              Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

              Learn about our web design services here.

              See our portfolio here.

              If you enjoyed reading this article, you may also enjoy reading about the following:
              1. Creative Energy

              2. Social Networking for Business

              3. What Makes a Great Corporate Identity

              Roundhouse - The Creative Agency

              Author - Saul Edmonds

              Connect with Saul Edmonds on Linkedin here or Google+ here.

              Connect with Roundhouse on Google+ here.

              by Saul Edmonds