Business Cards Do's and Don'ts

by Saul Edmonds

The Do's and Don'ts of Business Card Marketing

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
Peter Drucker

How to Get More Business From Your Business Card

Your company business card is a direct extension of your business.

Designed correctly, it can also be a very effective tool for marketing your company and yourself to prospective clients.

During networking seminars, your business card is your one chance to make a great impression. Chances are that each person at the seminar will receive dozens of business cards. If yours doesn't stand out, it either gets filed in a Rolodex or lost in a pile of other cards.

Designing a business card that commands attention is imperative if you want to stay on the minds of potential clients. The three keys to an effective business card are - it should be easy to understand, it should reflect your brand, and it must be professional in design.

Here are a few business card do's and don'ts that could really increase your client base and overall sales:

Business Cards Do's

1. Do Keep Things Simple

There is no need to choose fancy fonts just because they are available. Leave aside the fancy 'hard to read' fonts and focus on choosing a font that looks professional and it easy to read from a distance.

Choose a card stock color that in neutral, and then go with contrasting ink colors that bring out the best in your unique message. Beige or light gray backgrounds look great with a navy blue or black ink. Utilise more colours on your business card only if that is what your industry calls for. Artists or graphic designers use colors to stand apart from the competition and show a creative side at the same time.

2. Do Use the Back of the Card

If you are spending money on business cards, why not make use of the back of the card as well?

The reverse could be used to print your information in another language if you are working closely with a different country. One other way to use the back of the business card is to print a small calendar for the next year on it. That way, the customer can use the card for a full year, reminding them of your company each time they need to check a date or makes plans with the calendar.

3. Do Include Correct Information

Always proofread the business card several times before you send it to the printer.

They are not familiar with the spelling of last names, so take the time to check every word for spelling before signing off on it. Be sure to include all your contact information as well. In addition to your name, address, and telephone number, add your social media profiles, your email addresses, and your website. 

Business Cards Don'ts

1. Don't Be Cheap

Don't try to cut corners by using cheap paper on your business cards.

If the paper is cheaply made, the potential customer will definitely realise it quickly and wonder what else about your company is lacking. Don't give them a reason to think that your services or quality of work is unprofessional. Compare what your competition is using for their business cards and make sure that you spend the money to get a good quality card stock that your information will be printed on.

2. Don't Use Common Clip Art

Common clip art does not translate well to professional print - and may seem less than professional to your customers. If your company does not have a unique brand or logo, use a clear image of yourself on the card. One other option is to pay a service to design a logo for your business, then use it on all your printed materials.

3. Don't Use Outdated Business Cards

Business cards are probably the least expensive type of advertising. If you run out, don't use old cards with outdated information. Spend the money on new cards and pay for expedited service. This is a much better option than simply handing out cards with the information crossed off and written over. 

Take the time to invest in a business card design that is tailored to your business and your brand. A professionally designed business card - used in tandem with a consistent marketing strategy - with deliver you a real ROI. Grow your brand and your business with a quality business card.

IS YOUR BUSINESS CARD WORKING FOR YOU?

At Roundhouse, we understand the importance of making an immediate and professional statement with your business card. Your business card is the cornerstone of your print marketing tools. Talk to us to learn more about how to win more trust and more clients with a tailored business card design.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Brand management for small business.

2. Brand marketing : 6 Top tips to boost your brand online.

3. Why catalogue marketing works.

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Author - Saul Edmonds

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Easy Design Tips to Get More Business from Your Business Card

by Saul Edmonds
 Easy Design Tips to Get More Business from Your Business Card

Why Simple is Best for Effective Business Card Design

“The best way to get a good idea is to have a lot of ideas.” 
Linus Pauling

Business cards have been at the heart of most marketing campaigns for almost every business for over 100 years.

Presenting your business card in the right way can significantly boost your networking capabilities and help to grow your company brand.

Here are few suggestions to ensure you get even more potential business from this simple yet effective tool – your company business card.

Consistency is the key to a well-designed business card.

Your business card design must consistently reflect your company brand or logo and remain within brand guidelines. A professionally designed business card will clearly represent your business to others and contribute to building brand recognition and increasing your brand awareness.

Readability on business cards is paramount.

Simplicity of design is key. The style of font and print layout must be developed to ensure that all readers can easily understand the information printed on your cards. If a potential customer tries to call you and cannot read your telephone number because the font is too small or too cursive, you run the chance of losing a new customer.

The standard size for business cards within Australia is 55mm x 90mm – however, many sizing options including die cuts, custom print finishes and designer card stocks – are surprisingly affordable and can help you really stand out from the crowd.

When it comes to adding your contact information on the business card, be certain to keep simple. While it is possible that your business has many e-mail addresses, multiple telephone numbers, and a diversity of social platforms – your business card is not the place to list them all.

Keep it simple by incorporating your main phone number – possibly both landline and mobile, the e-mail address monitored the most, and one social link if you must. To portray a professional image you need to keep your business card clutter free while still being able to provide the most relevant contact information to your customers and prospects.

Always keep your business cards in your wallet, pocket, and vehicle because you never know when you could walk right into a new business opportunity.

A well designed business card - that reflects your brand and is easy to read - gives you the best chance of success in every situation.

Is your business card working for you?

Roundhouse has been providing world class business card design and printing services for more than 12 years. Our team of fully qualified designers deliver fully customised solutions that ensure your business card performs effectively while promoting your brand to customers and prospects.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified business card specialist today.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our print services here.

See our logo portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:

1. A Guide to Creative Logo Design

2. 3 Ways to Leverage the Power of Social and Mobile Marketing

3. 4 Reasons to Choose a Brand Agency

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

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7 Top Reasons Why Infographics Work

by Saul Edmonds
When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.
Ansel Adams

Infographic Design

Infographics are a powerful tool that builds communication and promotes information sharing.

Infographics are increasing used by businesses to share data in a format that is easily read and shared.

Infographics make complex information readily accessible. 

Every business can benefit from incorporating infographics into their marketing and content schedule - as customers and audiences strive to learn more about the facts, figures and data trends of the companies they support and the world at large.

Consider infographics as a useful tool to help build your 'brand story' online.

 

Why do infographics work so effectively?

It is said that there are three styles of information processing: by auditory, visual and sensorial means.

Many people are primarily 'visual learners', in fact - our brains process images faster than words.

It is estimated that we retain only 10% of textual content we read - while images make a stronger impression.

Text and images, data and statistics - combine readily to create a visually compelling story.

A well designed infographic combines these elements in an easy to digest format. 

Take advantage of the power of visual communication and convey your message with a custom designed infographic.

Read on for our 7 top reasons why infograpics have become such a useful tool online.

1. Infographics are user friendly.

Utilise the power of 'visual communication' to facilitate understanding.

Data is most potent when presented in a visual format. A quality infographic combines visual elements, text and data - to capture the attention of your audience and simultaneously educate and inform. The best infographics and memorable, attractive and incorporate company brand style guides. 

2. Infographics are shareable.

Share your message via a custom designed infographic. 

A key reason for the increased popularity of infographics is ease of sharing. A quality infographic will be instantly shared via social channels such as Facebook and twitter. Social sharing is great for increasing website traffic and improving search engine rankings. Include infographics strategically within your seo and content promotion campaign.

3. Infographics are easy to read.

Infographics provide 'in-depth information' in an easy to read format.

A simple approach is often best, particularly when presenting complex data. Detailed concepts are able to be presented clearly and thus promote analysis and understanding. Infographic design is conceptually driven by the data it presents.

4. Infographics enhance communication.

Infographics are self explanatory.

An attractive and interesting infographic promotes immediate response. No specialised knowledge is required. Every subject is suitable for illustration via infographics and data visualisation. Infographics are ideal for sharing serious or complex information with your customers and prospects. 

5. Infographics are highly targeted.

Use infogrphics to engage your audience world wide.

Create an infographic that resonates meaningfully with your target audience. Help people remember more about your company and services. Extend your reach with visualised information. Introduce facts and figures in a clear illustrative way that is anything but boring!

Every infographic should be custom tailored to your readers. All industries and businesses can benefit from a clear and simple message presented with style.

6. Infographics are memorable.

A well designed infographic is eye catching and will be remembered.

Effective visual content attracts attention. Engage your audience 'visually' to promote your message. 

7. Infographics promote brands.

A quality infographic has enormous viral potential. Embed your brand strategically throughout your infographics and increase your brand profile via twitter, Facebook, pinterest and more. Choose colour combination and typography that is 'on brand'. Keep your message clear. Target your niche market.

Use infographics to position your brand online as a market leader.

Utilise the power of infographics in your next campaign!

Discover the many benefits to creative marketing with infographics. 

Roundhouse offers professional infographic design and promotion services. We can assist with infographics and innovative branding strategies. With over 20 years design, brand and printing experience - trust Roundhouse to deliver a quality infographic, custom designed to meet your needs.

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Need Infographics?

Talk to Roundhouse. We can help.

phone : 1300 727 749

email : us@roundhouse.cc

 

See examples of our infographic work here.

Roundhouse is a full service creative agency.

If you enjoyed reading this article, you may also enjoy the following:

1. The Design Studio Advantage

2. A Guide to Our Quality Web Services

 

 

5 Ideas for Creative Marketing with Booklets

by Saul Edmonds
5 Ideas for Creative Marketing with Booklets.png

Top Tips for Custom Printed Booklets

"The world is a book." (Saint Augustine)

The Printed Booklet Solution

Brochure advertising is a highly effective marketing strategy. They are ideal for communicating a concise and targeted message to your audience.

But what happens when the brochure format is not quite large enough?

A printed booklet may offer a solution.

Consider marketing with booklets when you need 'more than a brochure'.

What are the advantages of printed booklets?

  • While a brochure is economical, a booklet offers more space to showcase your brand and benefits.
  • Booklets often have a longer shelf life than brochures and are kept by customers for further reference.
  • Booklets are easy to distribute and can be folded to DL size for easy mailing.
  • Booklets are more substantial and can provide a higher quality 'look and feel' to attract new buyers.
Booklets are useful as a 'mini catalogue'. 

The benefits of marketing with booklets

If you need larger pages to highlight your products or services, why not include booklet printing within your next promotional campaign?

Booklet marketing is a proven advertising strategy that returns a positive ROI. A well designed booklet is always attractive to customers and prospects. It provides a practical format for the delivery of useful, branded information.

Creative marketing with booklets presents many opportunities to offer more value. Provide booklets in return for contact information. Place booklets prominently at your point of sale. Innovate creatively with booklets to leverage your brand above competitors.

5 Great Booklet Marketing Ideas

Image Booklet

Use high quality images to promote your products and brand. Create a concise 'coffee table' booklet - with impressive design and pictures that offer immediate visual appeal. Provide photographic information about your industry, products, process and customers. Create impact with full colour images and bold design.

Technical Booklet

Customers and prospects always appreciate detailed information. People are keen to know more about the technical side of your business. Use a booklet to explain jargon, behind the scene details, elements, outcomes and more. Booklets are a practical format for an instruction manual. 

Community Booklet

Every business should aim to include community service within its outreach program. Community or charity involvement is a great way to give back, provide service, make new acquaintances and raise your brand profile. Why not publish a booklet about your 'not for profit' work? Inform your target audience about your community project with information and pictures; make a call for donations and ask people to take positive action.

A community booklet showcases the benefits you provide beyond your business - and raises the profile of the charity, group or project with which you are involved. Feature the website and social links of your charity group throughout the brochure.

Handy Booklet

Create a branded booklet that is useful. Some ideas include: cookbook, a daily planner, a motivational guide, tips n tricks and more. Brand each page thoughtfully. Include coupons or other offers.

Kids Booklet

Everyone who has kids knows that keeping them busy is a full time job. Why not design a branded booklet for the kids of your target audience? Include fun facts related to your business, colouring, games and more. Make it fun. Include lots of colourful images. Offer value to kids and make a lasting impression with your target audience.

Utilise Booklet Printing in Your Next Campaign

Discover the many benefits to creative marketing with booklets. 

Roundhouse offers professional booklet design and printing services. We are well placed to assist with booklet and branding strategies. With over 20 years design, brand and printing experience - we can deliver a quality booklet targeted to your brand and business.

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Need Booklet Design and Printing Services?
Talk to Roundhouse. We can help.
iew our portfolio here.

Roundhouse is a full service creative agency.
isten to our sound design here.

If you enjoyed reading this article, you may also enjoy the following:
. Brand Management for Small Business
. Why Catalogue Marketing Works

How to Boost Revenue with a Great Point of Sale

by Saul Edmonds

Enhance Point of Sale for Higher Conversions

How to Boost Revenue-with-a-Great-Point-of-Sale_How to Boost Revenue with a Great Point of Sale.png
"Courtrooms contain every symbol of authority that a set designer could imagine. Everyone stands up when you come in. You wear a costume identifying you as, if not quite divine, someone special." (Irving R Kaufman

What is Point of Sale?

Point of Sale (POS) is the exact location where a sale transaction occurs. It is the point where goods are sold. POS typically refers to an 'in store', physical location - although POS principals may be applied online as well. Carefully consider your POS to ensure it supports your sales process. Use your brand to build your reputation at the POS.

Include Point of Sale (POS) in your Sales Campaign

It is interesting to read the above quote about the set design and theatricality of the courtroom. Over the centuries courtroom has been fine tuned for visual impact. 

Similarly, sales can be enhanced with a creative point of sale. This may be called the 'Theatre of the POS'. An understanding of how to utilise design in your store to invite and entice your customers to purchase will result in increased sales.

Use your environment for advantage. Nothing competes more effectively with online marketing than the 'touch and feel' excitement of a great offline experience. Colour, brand and visual merchandising should be thoughtfully used to build a connection with prospects and boost conversion.

POS Tactics

A effective Point of Sale strategy begins with a strong brand. The POS should reflect your brand and integrate with your print collaterals, social channels and website design. Online and offline merchandising must be visually consistent. Create a compelling story that proactively resonates with your target audience.

A Point of Sale strategy should provide flexibility to tailor the campaign on a daily basis. The brand message needs to remain fresh and responsive to customers.

POS Design

Point of Sale design is about creating a 'wow' factor that can be extended or repurposed on the fly. POS is at the coal face.

POS is where the sale meets the consumer. What works well today - may need a quick and clever revision - to work again tomorrow. 

Point of Sale concepts become most effective when they have a short life span and remain fresh. Print collaterals are a key ingredient in an effective POS strategy. Brochures, catalogues and business cards should always be prominently featured at the point of sale. Print advertising serves to strengthen the brand, enhance customer loyalty and boost future sales. Extend your print campaign into your Point of Sale for maximum effectiveness.

Proactive Point of Sale

Creating effective POS is a constant challenge. It requires attention to detail, an understanding of the target audience and a proactive approach to branding. In our digital age, the Point of Sale remain as relevant as ever. Ge the details right and enjoy the benefits - where more prospects convert into ongoing customers.

Do you need assistance with POS Design?

Roundhouse is a full service creative agency. We specialise in brand development and the successful delivery of your brand across all marketing channels including Point of Sale. We are committed to building your brand and growing your business.

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For professional POS services:
alk to Roundhouse. We can help.
iew our portfolio here.

Roundhouse provides a full range of creative services.
iew our sound design work here.

If you enjoyed reading this article, you may also enjoy the following:

1. Brand Management for Small Business
. 7 Top Tips for Marketing Success

 

Why Catalogue Marketing Works

by Saul Edmonds

Grow Your Business with Catalogue Marketing

Despite the increase of digital marketing, catalogues continue to deliver results for business. Catalogue Marketing is effective, reliable and provides a consistent ROI.

Catalogues remain a consistent performer and are trusted to reliably boost sales. They are an effective element of a total marketing mix and encourage customer engagement and boost conversions. Catalogues are a flexible advertising medium that are useful for multiple purposes including sales promotions, education, products and price details.

Catalogues assist customers to make informed purchase decisions.

Catalogue Marketing is Popular

Catalogues are welcomed by customers and prospects.

Catalogue marketing continues to grow and comprises around 60% of the total spend on print advertising Australia wide. Retailers report that up to one third of their total sales volume is achieved via catalogue marketing campaigns. It is reported that 8 out of 10 buyers have converted as a result of viewing a catalogue.

Catalogues offer the highest ROI of any print marketing product. Research available at www.catalogue.asn.au indicates that catalogue marketing offers value for money and is highly popular with target groups. Well branded catalogues are a trusted source of information and have a surprisingly long 'shelf life' as customers retain them for further reference.

Use catalogues to drive sales in store, direct customers to your website or inspire action with deals and special offers. 

Catalogues for Marketing Offline

Printed catalogues are an ideal way to reach prospects when they are offline. The best marketing mix consists of both online and offline activities. Offline marketing is a key way to gain the attention of customers when they are away from computers and tablets. Amazon and US retailer Zappos invest heavily each year in printed catalogue campaigns. 

Catalogues work best when co-ordinated with online strategies. Printed catalogues work well to drive traffic to websites and associated social platforms. Online and electronic campaigns gain additional traction with customers when actively supported by traditional marketing methods.

Catalogue Marketing Boosts Sales

Use catalogues to cut through the clutter. Speak directly to your target audience with a well branded catalogue full of relevant information. New media has not replaced traditional marketing. Print marketing continues to provide a genuine point of contact between companies and their audiences. 

Catalogues are the most popular marketing tool for good reason. They are affordable, branded, popular with a high ROI. Studies show that catalogue marketing produces a reliable and measurable sales spike.

Catalogues remain an effective vehicle to deliver detailed price and product information to clients that is popular, user friendly and affordable.

Include catalogue marketing in your next campaign.

Sources
 The Australian Catalogue Association

Do you need catalogue marketing?

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

For Catalogue Marketing :
Talk to Roundhouse. We can help.
See our print portfolio here.

If you enjoyed this article, you may also enjoy:
1. 5 Keys to Successful Marketing with Catalogues
2. Targeted Advertising

Also, see our contribution to this article via smartcompany.com.au

​ 5 Keys to Successful Marketing with Catalogues

by Saul Edmonds

Catalogue Marketing Best Practices

Catalogues are an ever popular promotional tool. 

Businesses use catalogues to showcase their products, services and sales. For many companies, catalogue marketing is a key sales initiative. In our digital age, catalogues continue to provide an effective way to present information to customers when they are offline. 

Offline marketing offers many benefits. It is an opportunity to communicate with your audience when they are not using their computer, tablet or mobile. People trust offline advertisement more readily. Companies such as Yahoo and Google continue to invest millions of dollars each year in offline marketing strategies.

Catalogues offer a convenient format  in which to present your branded information in a visually enticing way.  They are useful to enhance other print initiatives such as flyers and postcards. Catalogues have a longer 'life span' than most other forms of print marketing. A well designed catalogue will be retained by your customers and prospects, who continue to browse and refer to it over time. Keep your products and services in front of your audience for longer with catalogue marketing.

Our 5 Top Tips for a Successful Catalogue Campaign

1. Design for Your Target Market

A sales catalogue begins with a clear concept and goal.

The best catalogue design will always be highly targeted to your audience. Deliver a catalogue that your customers will find both informative and enjoyable to read. Create buyer interest with eye catching and well branded graphic design. Showcase your products or services as useful, valuable and popular. Add value to your catalogue with QR Codes. Advertise your social media channels prominently.

Why not gain additional insights into your target market with surveys and feedback forms? Understand your target market - who they are; when, where and what they buy. Boost sales with a custom designed catalogue that is highly relevant to their needs and aspirations.

2. Highlight Your Most Popular Sellers

Be strategic in choosing the right products to promote.

Make your popular sellers highly visible. 

Your catalogue should be strategically designed to feature the products your target market is most likely to buy. Carefully review which products or information is best  to feature on the cover, first page and back cover in particular. Try to make every 'post a winner'. Consider layout, image size, feature lists, pricing and information from the buyers' point of view. 

Fine tune the layout to ensure a catalogue design that converts interest into sales.

3. Make for Special Interest

Focus more attention on key items.

Use your catalogue layout to create special interest around one or two specific products or special offers. Focus the catalogue design on emphasising these specials with additional graphic and layout elements. Provide additional information and highlight pricing.

Help your catalogue audience easily learn about a specific offer and motivate them to buy.

4. Market your Catalogue

A well designed catalogue is just the beginning. The next step is ensuring your customers and prospects get a copy. 

Some ideas for distribution include:

  • mail outs of catalogues to your subscribers
  • email a pdf of your catalogue in your email marketing campaign
  • display catalogues instore
  • include catalogues with every sale
  • feature your catalogue for download or viewing on your website
  • include special offers and coupons
  • promote your catalogue with social media 
  • integrate a Facebook competition or similar

Make sure you remind your customers about limited time offers, free shipping if applicable and new products. Drive sales and save money with innovative distribution ideas that make use of online media.

5. Review Performance

Take the time to analyse the performance and ROI of your catalogue. Continue to gain insights into your audience. Use this information to fine tune your next catalogue for an even better result next time. 

Catalogues are popular. They are great for product or service range to a large market. Catalogues are great as part of a traditional media campaign - yet online catalogue distribution broadens reach without great additional cost. 

Boost your business with a well designed catalogue today!

Roundhouse offers a professional catalogue design service.  We have over 20 years experience with catalogue design and branding and are trusted by a range of businesses throughout the Gold Coast, Brisbane and Australia. We provide innovative graphic design and printing services that ensure your catalogue will successfully promote your business to your customers.

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    10 Tips for Better Postcard Design

    by Saul Edmonds

    Essential Postcard Design Tips

    All great postcards have three things in common. They are visually appealing, memorable and go straight 'to the point'. 

    Postcards are a fantastic way to reach out to your target market and get an immediate response.

    Get more attention with postcards, today!

    Your postcard design will be determined by the purpose of the postcard. Is it for sales, new leads, event or a product launch? Each outcome will require a custom solution. The postcard must communicate directly to your audience, motivate action and generate a positive ROI.

    Read on for our top 10 postcard design tips and ensure you get the most from your next postcard.

    1. Review the essential quality of your postcard

    Is the type of card used for printing suitable? Is it a heavy weight, high quality, durable card? Is it well finished with gloss or matt? Is the printing quality consistently high? These are important questions - as the postcard must retain appeal upon close inspection.

    2. Colour Creates Visual Interest

    Ensure colour is used carefully and intelligently throughout your postcard design. The design should represent your key brand elements clearly - including corporate colours, logo and web design layout. A consistent message throughout all of your marketing materials is important.

    3. Include Photos where Relevant

    If appropriate for your message, display your goods or store front on your postcards. Photos work to help people establish a real relationship with you and your products or service.

    4. Display your logo prominently

    Your logo is central to your brand identity. Ensure it is well placed to gain attention from prospects and customers.

    5. Keep it Simple and Direct

    It is important to minimise postcard text to just the essentials. Don't clutter your postcard with lots of extra detail. Keep copy to a minimum - recipients should be motivated to contact you for additional information. Keep in mind classic eye-catching phrases such as "Free" or "Sale" or "50% Off". Limit font styles to maintain easy reading.

    6. A Clean Composition works Best

    A simple message will be easier to communicate effectively. Avoid visual clutter. Ensure the visual tone of your postcard is well matched to your target audience. An example of this would be when targeting business to business clients. Consider using more conservative language, colour and layout in this instance. 

    A well designed postcard is visually balanced, attracts attention and is easy to read.

    7. Stand out from the Crowd

    Get the attention you deserve.

    Why not include some non-standard elements in your postcard design such as die-cuts, rounded corners or other specialty print finishes? Ask your graphic designer for some innovative print ideas and card stock alternatives.

    Custom printing options are often surprisingly affordable and can really assist your postcard to stand out big. Why not make the back as eye catching as the front - and grab the attention of your viewing audience from both sides of your postcard? Consider the advantages of trying something a little different from your competitors.

    8. Postcard design tips for mailing

    Advise your graphic designer to retain a clear space for mailing and postmarking. Strive to maintain maximum visual impact while accommodating mail elements. 

    9. Postcard card and texture options

    Always choose a high quality, heavy stock for postcards. Gloss finishing options are great for postcards that feature photographic details. Matte finishes work well with typographic design elements. Ask your designer for samples of postcard stocks for comparison.

    10. Carefully proof read

    Ensure all postcard details are correct. Always include your phone, web address, email, twitter and Facebook profiles. Take extra care to review your postcard design details carefully before it goes to print. 

    Follow these 10 tips and your next marketing postcard will be a real success!

    If you need assistance with your postcard or other marketing materials, Roundhouse can help.

    We are the print and design experts. We have many years of professional design experience and will ensure that your postcard grows your business.

    Talk to us.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      7 Ways to Get More Business from your Business Card

      by Saul Edmonds

      Every business person has a business card.

      Yet only a few make the most of this inexpensive promotional tool. As business cards cost only a few cents each to produce, the ROI is potentially very rewarding. To yield this investment you must be proactive and get your business card working for you. 

      Read on for our 7 Top Tips on how use your business card more effectively for greater return.

      7 Ways to Make the Most of your Business Card

      1. To Give and Receive

      Share your card freely. Whenever you engage with or meet someone - be it at a business event or social function - take the opportunity to ask for their card. Most people will reciprocate - and an exchange of cards occurs effortlessly between parties.

      2. Pay Attention

      When someone offers you a business card - accept graciously and take the time to read it, front and back. Look at the image, logo or company name. Read the address and other contact info. Comment or ask questions where appropriate. This is an opportunity to build greater understanding between yourself and the card giver.

      3. At the Ready

      Keep cards on hand at all times. Store some in your wallet, in your car, at the office, at home.

      An additional investment in a special card wallet or holder ensures that your card remains in pristine condition for distribution at all times.

      4. A Blank Space

      If appropriate, consider having additional business cards printed that leave one side intentionally blank. This provides a space to write a name, note or idea. This blank space enables the card to be customised as needed, adding meaning and importance when used in the right circumstance.

      5. Promote Everywhere

      Give people the chance the see your business card at every available opportunity. Pin it to local bulletin boards at the supermarket, sporting club or school. Attach a card to every written correspondence (even bills!) and in every product shipped. Why not have cards printed for all employees to enable them to spread the word throughout their networks.

      6. Add Value to your Card

      Find ways to make your card useful. Include a calendar, relevant industry information, conversion charts - that extend the functionality of your card. Take the time to think of innovative ideas that will assist in card retention among your clients.

      7. The Winning Edge

      A card featuring a professional, customised design is always preferred. A uniquely designed card will ensure you stand out from others. Good design is always a good investment - but it need not be expensive. Roundhouse offers an affordable business card design and printing service.

      Taking steps to make the most of your business card will ensure that your network of associates continues to grow. 

      Effectively utilising your business card makes good business sense. Call Roundhouse and get started today!

      At Roundhouse, we offer innovative business card design and printing services. Get a business card that really stands out from the pack. Contact us for a free quote.


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        5 Tips for Best Practice in Brochure Design

        by Saul Edmonds

        Every Business Needs Brochures

        Brochures are a versatile promotional tool.

         5 tips for best practice in brochure design

         Many companies utilise brochures to promote products, services and events. They are ideal for direct mail campaigns, for use in handout promotions or for instore distribution to provide specific information to clients. A well designed brochure communicates effectively and is an affordable inclusion to any advertising campaign.

        Maximise Your Brochure

        What are the key elements when creating a business brochure? To be effective a brochure must be well designed and printed on quality stock. Read on for our top 5 'best practice tips' that will ensure your brochure is winner.

        Best Practice in Brochure Design

        1. Define your Target

        When considering your brochure, it is important to carefully consider intended function and profile the prospective reader. What is the brochure for? Who is the likely reader? If it is to promote a sale - the brochure must be visually appealing and easy to read. If providing technical information - information should be carefully detailed, again with ease of communication in mind. Your target defines the benchmark by which to measure design success.

        2. Define your Style

        Your brochure style is defined by your target. Style includes such elements as colour, choice of imagery and the usage of logos and fonts. In the brochure design process, elements combine to achieve an overall theme that remains responsive to established corporate identity. It is important that brochure objectives define a style than remains consistent with brand image.

        3. Ensure copywriting is accurate and effective

        Successful brochure copywriting must communicate information economically and effectively. Brochure readers will often scan - rather than read - and this must be considered when writing text. Use headers, brief paragraphs and short sentences. Proofread carefully at all times.

        4. Balance your Layout

        The art of a great brochure requires a skilful balance between image, colour and textual information. Use images to explain in preference to wordy sentences. Ensure your layout is easy to read, visually appealing and communicates your message succinctly. Consider brochure folds in the layout process - for example, folds may decrease legibility if text is creased.

        5. Keep it Simple (and Friendly)

        The golden rule remains that simple is always best. Keep in mind your reader and your message and a great brochure is sure to result. A user-friendly brochure is main goal at all times.

        Once brochure design is complete - always choose a quality printer for production. 

        Need Help?

        Roundhouse offers a complete brochure printing and designing service. We can assist with all aspects of brochure production - from initial design and copywriting to final printing on quality stock. Roundhouse is professional, affordable and offers FAST turnaround times - with brochures delivered to your door 3-5 days after artwork is approved! Guaranteed!

        Let our team of friendly professionals take the hassle out of your next brochure production.

        Call or email us to discuss your requirements. See our print portfolio here.


        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke (1).png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

        Saul and his team can help you grow your business and discover new possibilities with :

        • strategic brand design
        • web design & development
        • app design and development 
        • digital marketing 
        • creative engagement 

          Saul Edmonds believes that every project begins with a story. 

          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

          Find out how Saul can help you turn your ideas into reality.

          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

          Phone : +617 1300 727 749
          email : us@roundhouse.cc

          • Learn about our web design here.
          • Learn about our app development here.
          • See our brand and logo portfolio here.

          Connect with Saul Edmonds on Linkedin here or Google+ here.
          Connect with Roundhouse on Google+ here.

          7 Top Tips for Marketing Success

          by Saul Edmonds

          Marketing is all about boosting revenue.

           7 top tips for marketing success

          Yet the marketing process itself can be expensive.

          Successful marketing requires strategic implementation to ensure a positive ROI. 

          A clear marketing plan, well actioned will yield profit.

          Marketing = Profit

          7 Top Tips for Smarter Marketing

          1. Define your objective.

          A clear objective is essential. 

          What is an objective?

          A marketing objective is the specific goal of the marketing campaign. It should be precisely defined, able to be measured, achievable and timely. This allows you to determine the relative success of a campaign upon completion.

          2. Define your target audience.

          No business has resources available to market to everyone! Targeting a niche or specific audience enables small business to compete with larger organisations. 

          Defining your target market ensures your campaign budget is highly geared towards those most likely to purchase. Potential clients are clearly identified and new business generated more readily and efficiently.

          3. Define your budget.

          A marketing budget defines the marketing plan in terms of cost. It should take the form of a written document that estimates the projected costs required to meet the marketing objectives.

          4. Define your timeline.

          A marketing timeline is a visual representation of the marketing action plan. Key dates indicate when actions occur. A marketing timeline is a great tool for obtaining an overview of the campaign at a single glance.

          5. Define the key benefit your product or service provides.

          It is important to understand the key benefit your product or service will provide

          to your target audience. 

          You must describe:

          a. Who is your target market?

          b. What is a common problem you can solve for this group?

          c. How you can communicate this solution or benefit to this group.

          6. Define your core brand message to your target audience.

          Your core brand message consists of a simple phrase that assists your target market to understand your product or service and what value it offers them. 

          It is a clear and simple statement that explains why your brand matters, what value you offer and how you differ from competitors. This core message will determine all ancillary marketing messages as they must adhere tightly to this main brand message.

          Brand Message Checklist

          a. Is your message short and concise? Easy to understand?

          b. Is your message authentic? Is it believable?

          c. Does it resonate with your target audience? Is it memorable? Is it interesting?

          7. Define the keywords most relevant to your target audience.

          Market defining keywords are those particular words or phrases that your target market and participants use to describe your essential product or service area to themselves.

          For example, market-defining keywords for a personal fitness trainer could look like:

          fitness

          health

          weight loss

          exercise

          These keyword should be embedded through the campaign and used strategically in combination with other relevant link building keyword phrases.

          Careful planning and diligent review exist at the heart of every marketing success story.

          The basics never change - set your goal, chart your course, research and implement your plan, test and review results.

          Good luck with your next marketing campaign!

           

          Roundhouse has the experience and creative concepts to ensure your next marketing campaign is a success - from brand design to brand promotion both online and offline.

          Talk to us. We can help.


          Contact Roundhouse Now! 
          Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

          Saulke (1).png

          Get to know Saul Edmonds & Roundhouse

          As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

          He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

          Saul and his team can help you grow your business and discover new possibilities with :

          • strategic brand design
          • web design & development
          • app design and development 
          • digital marketing 
          • creative engagement 

            Saul Edmonds believes that every project begins with a story. 

            Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

            Find out how Saul can help you turn your ideas into reality.

            Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

            Phone : +617 1300 727 749
            email : us@roundhouse.cc

            • Learn about our web design here.
            • Learn about our app development here.
            • See our brand and logo portfolio here.

            Connect with Saul Edmonds on Linkedin here or Google+ here.
            Connect with Roundhouse on Google+ here.

            5 Great Flyer Design Tips

            by Saul Edmonds

            Flyer Designs That Work for You

             Top 5 Flyer Design Tips

            Flyers are a reliable marketing asset.
            Use them to effectively promote your business, company or special event. A well designed full colour flyer is an essential element of any printed advertising campaign.

            Flyer Design for Maximum Impact

            Flyers must be designed with the recipient in mind. A simple layout is recommended. Aim to establish a strong visual design that will effectively connect with your customer and inspire them to act.

            Top 5 Flyer Design Tips

            1. Be Readable

            Ensure that the information presented within your flyer is easily readable and presented without visual 'clutter'. Even a flyer that seeks to be creative and unique must meet this be criteria. Remember, the purpose of the flyer is to communicate information clearly to your chosen audience.

            2. Font Guide

            As a general rule it is recommended to restrict the use of font styles in your flyer design. Less is more in this regard. Keeping to a maximum of two font families will ensure a more professional result. Instead, use bold, italic or regular versions of the same font. 

            3. Eye Catching Design

            Make your design more visually appealing by incorporating suitable images into your flyer design. Again - be careful to limit your choices. A single photo or illustration may well work best in creating a stronger visual impact.

            4. Be Bright

            Use colour to stand out from the rest and attract your customer's attention. If appropriate, company colours can be used prominently as an additional branding element.

            5. Call to Action

            A classic ‘call to action’ is the phrase 'order now'. Direct your customer what to do and encourage them to act immediately. As such, incentives and discounts are generally recommended. Get creative when it comes to slogans and phrases. Be bold - but keep it simple. Above all, a flyer design must be easy to read and understand. 

            A well designed flyer will create a lasting impression on your customers. 

            Roundhouse offers an affordable in-house flyer design service to all our printing clients. Let our team of graphic artists create a flyer design that works for you. Our custom designed, professional flyers are guaranteed to best promote your company, product or service.

            At Roundhouse, we are the flyer printing and design specialists. 
            We are able to assist with your flyer and printing project and offer great personal service, friendly advice and fast turn around times.

            Contact Us for an obligation free consultation.

            Click here to view the our print portfolio. 


            Contact Roundhouse Now! 
            Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

            Saulke (1).png

            Get to know Saul Edmonds & Roundhouse

            As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

            He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

            Saul and his team can help you grow your business and discover new possibilities with :

            • strategic brand design
            • web design & development
            • app design and development 
            • digital marketing 
            • creative engagement 

              Saul Edmonds believes that every project begins with a story. 

              Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

              Find out how Saul can help you turn your ideas into reality.

              Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

              Phone : +617 1300 727 749
              email : us@roundhouse.cc

              • Learn about our web design here.
              • Learn about our app development here.
              • See our brand and logo portfolio here.

              Connect with Saul Edmonds on Linkedin here or Google+ here.
              Connect with Roundhouse on Google+ here.

              by Saul Edmonds