The Job Description of a Billionaire

by Saul Edmonds

LESSONS LEARNED FROM THE ICON OF ENTREPRENEURSHIP

Trying to relate to Richard Branson as an entrepreneur is like trying to relate to Kelly Slater as a Surfer or Stephen Spielberg as a Director. The magnitude of their awesomeness may make you question whether the same rules even apply to you.

What follows is proof that THEY DO!

Job Description of a Billionaire: Lessons learned from the icon of entrepreneurship

HOW TO USE YOUR BRAND STORY TO STAND OUT

by Saul Edmonds

A Practical Guide To Brand Storytelling

And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling . . . good storytelling . . . is a vital component of a marketing campaign.
— Gary Halbert

If there is one key piece of advice I can share - that is - to tell your story.

Be authentic. Be brave. Be honest.

Your brand is an extension of your story. Your customers want to get to know you - your business, products and services - and what you stand for, and where you have come from. It matters to your customers.

Tell them. Share it.

Your story is your most valuable marketing tool.
Use your story to grow your business.

In today’s marketing world, connecting with your prospects in a real way is an integral part of business success. Regardless of your industry, your expertise or your particular strategy, finding ways to create an emotional connection with your audience will make a huge difference when it comes to attracting and retaining customers. 

In order to stand out from the crowd and gain a competitive edge in your industry, you have to shift from broadcasting your promise to telling your brand story. 

Well-written business and brand stories are very powerful tools for building trust since they are original, emotional, sharable and memorable. The sharing aspect is what enhances brand awareness regarding your business and brings more potential customers to your business. 

So, what’s your brand story? If you want to write an 'emotionally intelligent’ brand story, but don’t know how to go about it, read on.

What Is Your Brand Story?

Your brand story is a powerful marketing tool, and the best and most effective brand stories are those that engage with your customers. These are descriptive, conversational and inspirational stories that speak directly to your audience to bind your business, product or service to your audience. 

Your brand story is much more than just a narrative or content.

Your brand story is more than content on a website, a message in a leaflet or the presentation you use to pitch to clients or investors. It goes beyond the narrative you tell other people about your business; it includes what others think about your business based upon your brand image; complete with facts, interpretations and emotions.

Everything you do, every aspect of your brand or business, from packaging and selling your products, to the employees your hire is a major part of your story and each element of your brand or business should represent the truth about your business brand. 

If you are interested in creating an effective, sustainable business and build brand loyalty, you must begin with your brand's story. But why is your brand's story so important?

Why Have a Brand Story?

Your marketing efforts must connect in an authentic way with your potential buyers. That’s where your brand story comes into play. While a brand story may not be the only reason a shopper buys a product from an online store, it does influence a sale. Therefore, it is extremely important to have a brand story that resonates with your target audience. 

The key to building a great brand is to place your brand's story in line with the needs of your customers. Businesses that only tell stories about themselves will end up speaking to themselves. On the other hand, companies that allow customers to be a part of the brand story will end up building trust and developing relationships.

Stop using your website to show ads for your business, instead show your visitors how your brand can help them.

Top brands are built on much more than the specifications and utility of their products or services. Your product or service is just one part of your brand story. A prospective customer’s relationship with your business will most likely start before they actually buy your product for the first time. 

How Do You Start To Tell Your Brand's Story?

In order to tell your brand story, you need to understand your business and define the elements that will help you to tell your story effectively. This will enable you to set your brand apart and make emotional connections with your customers and clients. 

An effective brand story strategy will ensure you you stand out, boost brand awareness, build customer loyalty and increase your profits. 

The world’s top brands are not just about products. No matter what industry or stage you are in your business, you should see your brand story as a key element of your marketing mindset.

Your brand story starts with an emotional connection created when your customer hears your brand name for the first time, visits your website, sees your business logo, views your posts on social media or reads your “about us” page. The message you send should not be just your business and how good you are at it, but also about your values and mission. This will help to create the full picture of you stand for as a business.

More often than not, marketing takes place when you are not there and your customers are telling their friends or relatives about the amazing benefits of your product. Let your customers tell your brand's story for you.

Build Characters That People Admire

In each compelling story, you will find a character that connects with the audience. Perhaps it’s the main character, a minor character or just an onlooker whose ideas, personality or role in the narrative persuades and influences the audience opinion. 

It is extremely important to tell a story that your audience will care about. 

Helping your customers resonate with your brand is the best way to create an emotional connection and a greater fan base. 

Be Consistent with Your Brand Message

Confusion can ruin your brand reputation, so make sure that your story is consistent with your image and promise. If your audience cannot meaningfully relate to your brand story in the context of their expectations and perceptions of your business, they will move on and seek another brand that fulfils their needs. 

By creating a compelling and emotionally engaging brand story, you can make your brand more personified and drive authenticity, which helps to create relevance, trust and loyalty. However you tell your brand’s story, be sure to reach out to those who care about your business, your products or services. 

Give your audience a story that they can relate to, to build long term customer relationships built upon trust and positivity.

Are You Telling Your Brand Story Effectively?

At Roundhouse, we are here to help you tell your brand story and grow your brand. We care about you - and we are committed to getting your story out there to the people who matter most - your customers! 

We have a complete range of brand and logo design services - including web development - to ensure that you reach your business goals. Book a free consultation with us today, to learn more about your range of brand services. (link)

Ready to Get Started With A New Brand Design? 

My name is Saul Edmonds and I have over 20 years professional brand design and brand experience. I would love to learn more about your business and help you grow your professional opportunities. Call me for a FREE personal brand consultation today. Let's work together to make your vision a reality.

5 Essential Elements of a Successful Brand Audit

by Saul Edmonds
5-Essential-Elements-of-a-Successful-Brand-Audit_5 Essential Elements of a Successful Brand Audit.png

What Does an Effective Brand Audit Consist Of?

 Many business owners are well aware of the benefits of being a recognised brand.

Your culture is your brand

Tony Hsieh

The brand of your company is really nothing more than a set of intangible and tangible things.

Consider your brand as a collection of stories, activities, statements, and illustrations of your business - that resonate with your customer and inspire them to have a relationship with you.

When those stories create a rewarding experience for the customer, you can expect that loyalty to translate into repeat business.

Being able to keep your brand in a positive spotlight requires you to take a step back.  A brand audit enables you to understand what works – and what doesn’t.

Here are the five basic elements of the brand audit and how you can implement them in your company today.

1. Brand Communications

Take the time to create a think tank within your company.

Review all marketing campaigns that our have conducted within the past year. Include your social media campaigns and determine if the core beliefs of your company were clearly expressed in those efforts.

During this session, gather input from employees and feedback from customers to tailor a more clear and concise message to broadcast to your audience.

2. Brand Positioning

During a brand audit it is important to get a better understanding of where your company's brand ranks in comparison to competitors in your industry.

Take a meeting with the key management personnel and ask them individually to define the core values behind your brand and key competitors.

Review feedback and determine cost effective ways to promote your point of difference to prospects and customers.

Ensure that all key players within your organization are unified and ‘on board’ regarding core beliefs within your brand.

3. Brand Strategy

Take a closer look at your most recent marketing efforts.

Every campaign should closely conform to the core beliefs of your organisation. If an evaluation uncovers areas that are drifting away from the core structure of the brand, take this time to ensure future campaigns represent your brand more effectively target markets.

4. Customer Analysis

Conduct quantitative and qualitative research with regard to customer loyalty.

Increased customer loyalty is a fundamental goal of brand advertising.

Aim to continually increase brand awareness and build a stronger brand loyalty with every campaign. Ensure that every customer’s interaction with your business reinforces these values. As expectations are consolidated over time and the result is increased consumer confidence.

5. Customer Journey

Study how the customers come to purchase your products, and by what means they were brought to the business.

Understand better their shopping habits and you will uncover their unique buying patterns. Get in the head of your buyer and you will be able to see how they feel towards the overall brand of your business.

Boost your customer loyalty with a professional brand audit

Roundhouse has been providing world class brand design services since 2001. Our expert team delivers innovative and highly targeted brand services with one goal in mind - to boost your leads and expand your customer base. We offer a great range of affordable brand design services that deliver maximum ROI. 

Get started now. Contact us here.

Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. A Guide to Brand Communications

2. 6 Essentials for an Effective Brand Identity

3. A Simple Guide to Client Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

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The 45 Essentials to Great Logo Design

by Saul Edmonds
The 45 Essentials to Great Logo Design.png

“Design is everything. Everything!”
– Paul Rand

How to Design a Great Logo

The following is a list of techniques for designing a memorable logo.

This list works as a guideline for designers to question and compare techniques. 

When creating a logo design, employ as many of these techniques as possible to ensure an effective and original logo that works equally well for the designer, the client and the target consumer.

1. The logo must be easily recognised.
2. In black and white the logo should look clear and crisp.
3. The text in the logo needs to be visible in all screen resolutions.
4. The logo should not contain more than three colours.
5. The logo layout or shape must be unique.
6. Never use public clipart in the design.
7. Try to avoid intricate details that can be lost when size is minimised.
8. Create a connection between a logo and the brand or product being represented.
9. Never use a photograph as a logo.
10. Get feedback from target customers.
11. One font works best, two fonts at most.
12. Create a timeless logo design by avoiding current design trends.
13. The mirror image of the logo should still be recognisable.
14. Delete unnecessary clutter.
15. Disregard the opinion of family, friends and coworkers.
16. Ensure your design process is based on discovery.
17. Never steal ideas from other logos and claim as your own.
18. The inverted logo should still be easily recognised.
19. Aim for an original and unique solution.
20. Choose symbol and text to complement each other.
21. Describing the logo should be simple.
22. Refrain from tag lines in the logo design.
23. Pencil ideas on paper before computer use.
24. The best logo is a simple one.
25. Develop a brand centric logo - that represents the brand effectively.
26. Do not create a distracting design.
27. Represent the product or service honestly.
28. Logo design should be visually balanced.
29. Never use neon and bright colours.
30. The logo should fit into a square layout.
31. Avoid unnecessary special effects.
32. Create the logo design so it can be presented well in different medians.
33. Never be weak and dull, design confident and bold.
34. No logo is perfect in design, create the best you can.
35. Sharp business requires sharp lines. Smooth business requires smooth lines.
36. Balance the logo so it aligns left, right, centre, top and bottom.
37. Create an engaging design that stands apart from marketplace competitors.
38. Know your audience before you create a logo.
39. Create with function first, then innovation.
40. The brand name must be the logo if it is memorable.
41. Large companies can have smaller logos.
42. In addition to the business, the public should love the logo design.
43. Create different variations of the logo design so you are sure to get it right.
44. Across many platforms the logo design must look consistent.
45. The logo design should not break any of these rules aforementioned.

Discover the power of beautiful logo design

Do you need a quality logo?

Roundhouse is a leading logo design company with offices in Brisbane and the Gold Coast, Queensland. Creative director Saul Edmonds has over 20 years professional logo design experience. Talk to Roundhouse today and learn more about how a great logo design can build your brand and boost your profitability.  

Get started now. Contact us here.

Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. Creative Energy

2. Social Networking for Business

3. What Makes a Great Corporate Identity

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

The 6 Essentials for Effective Brand Identity

by Saul Edmonds

Brand Identity 

The 6 Essentials for Effective Brand Identity.png

A brand identity describes how a company views itself internally. A clear brand identity unifies an organisation and ensures that everyone within it - shares the same understanding.

A coherent brand identity is important as it provides the foundation from which stakeholders communicate and work on a daily basis.

A brand identity richly invested in meaning for all participants promotes an effective brand.

Brand Identity : A Working Definition

A brand identity reflects how an organisation understands its own personality, noble purpose and distinctive capabilities internally.

The most successful brands exhibit strong internal brand identities - where employees are engaged and passionate about their company.

A highly motivated and engaged employee ensures a superior customer experience.

The keys to brand success are self-definition, transparency, authenticity and accountability.
Simon Mainwaring

Brand Identity - A Total Vision

Brand identity consists of the following 6 key elements:

1. Brand Capabilities 

The specific ideas associated with a brand and its product or service delivery.

Examples include: 'innovation', 'distinctive quality' or 'value for money'.

- What are the products or services or values offered by this company?

- What are the relevant quality standards and how are they accessed?

- What does the company have to do well - to win loyal customers?

2. Brand Culture

The internal values of a brand.

- What is the heart and soul of the organisation?

- What are the core beliefs?

- What is the key promise made to customers?

 3. Brand Purpose 

The inspired purpose or goal of a company.

- What is the goal or noble aspiration of the company?

- How does the company seek to effect the lives of the people they serve?

- How does the company strive to better the lives of people?

4. Brand Personality

The human values associated with the way value, service or products are delivered.

- What is the style of the company?

- How is this style delivered?

5. Brand Community

Shared values promote stronger brands.

- What values and professional affinities are important to the company and the audience it serves.

- How is a company seeking to engage, create, promote and inspire 'big ideas' that are important to all.

6. Brand Self Image

The way a customer uses a brand in the context of their own self image.

- How do your customers want to be seen?

- What do your customers hope to achieve long term?

Do you need assistance with brand identity?

Roundhouse has been servicing businesses throughout Australia and worldwide for over 10 years. Creative director Saul Edmonds has over 20 years professional design experience.

We are dedicated to delivering strategic brand identity solutions that lead to increased profitability. We work to understand you, your business and your customers and provide tailor brand designs and strategies that connect with your audience.

Talk to Us

We can help grow your business and your brand.

Contact us here.

View our portfolio here.

Visit our sound design website here.

phone : 07 5559 0414

email : us@roundhouse.cc

visit : 128a Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

postal : 2/ 22 Tourangeau Crescent, Varsity Lakes Gold Coast, Queensland 4227

If you enjoyed reading this article, you may also enjoy the following:

1. Brand Marketing - 6 Top Tips to Boost Your Brand Online 

2. 5 Top Benefits of a CMS Website

3. 14 Keys to Quality Web Design

 

 

A Handy Brand Glossary

by Saul Edmonds

A Glossary of Brand Terms

"Your premium brand had better be delivering something special, or it's not going to get the business."
Warren Buffett

What is a brand? 

 A brand glossary

Your brand is a key to your success. The fundamental importance of branding should never be underestimated.

Memorable branding - across online platforms and the offline world - has never been more important than today.

Branding as a broad term has diversified into specialist brand niches.

Brand experts refer to a variety of 'brand terminologies' which seek to address the various aspects of brand management.

Learn more about the science and art of branding with our handy branding glossary below.

 

 

Branding Glossary

Brand 

Above all, a brand is more than a logo. A brand is the total representation of a company: the sum of its communication. 

Your brand is the key concept that forms the foundation of your business. 

It is the ideas or associations created in the minds of your customers, prospects and employees.

It is the promise of quality that seeks to be daily reinforced by customer experiences.

Brand Architecture

'Brand architecture' refers to the structure of brands within brands. For example, iPhone and iMac are brands within the Apple company. In this instance, Apple is referred to as a 'master brand' and the iPhone is in effect a 'sub brand'. Brand architecture is the broad analysis and strategy as to how to utilise these integrated brands for maximum advantage.

Brand Audit

A brand audit is an detailed assessment of the strengths and weaknesses of a brand. This may include an extensive review of advertising and marketing collaterals, identity components and communication strategies and actions.

The goal is to access how effectively a brand is being represented within the marketplace.

A consistent process of brand auditing is essential to ensure continued long term success.

Brand Awareness

Brand awareness seeks to measure the effectiveness of your brand amongst your target audience. Do people understand your brand and actively resonate with your brand message?

Brand Differentiation

Brand differentiation refers to the 'point of difference' a company achieves relative to its competitors. Branding must actively strive to promote differentiation - that is, the values, products and services that are unique to your company alone. Identify what is it that makes your product or services more desirable than those offered by your competitors.

Brand differentiation seeks to position your brand competitively within your marketplace.

Brand Equity

Brand equity is a broader assessment of a brand in relation to brand recognition, respect and popularity. Brand equity directly equates with the value of a company. Greater brand equity is associated with increased value.

Brand Identity

Brand identity is also known as corporate identity or sometimes company identity. This is the logo and associated visuals of a brand. Brand identity is the graphical representation of a company across all marketing collaterals - from business cards, to brochures, letterheads, websites and more.

Brand Image

Brand image is the perception of your brand amongst your audience, customers and prospects.

It is the combined impression that people have of your company, products and services.

Brand Strategy

Brand strategy is a strategic solution to position your brand effectively for success.

It is the cornerstone of your marketing plan and forms the basis for ongoing brand management.

Do you need assistance with brand design or your brand strategy?

QUALITY BRAND DESIGN GOLD COAST

Roundhouse has been providing quality brand design services in Brisbane and at the Gold Coast Queensland for over 10 years. Creative director Saul Edmonds has over 20 years professional design experience.

We are dedicated to delivering strategic brand design with a high ROI. We work to understand you, your business and your customers and tailor a unique brand solution to increase your profitability. 

TALK TO ROUNDHOUSE

We can help grow your business and your brand.

phone : 07 5559 0414

email : us@roundhouse.cc

visit : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

postal : 2/22 Tourangeau Crescent, Varsity Lakes Gold Coast, Queensland 4227

If you enjoyed reading this article, you may also enjoy the following:

1. What makes a great corporate identity?

2. 4 Reasons to Choose a Brand Agency

3. Brand Management for Small Business


 

What Makes A Great Corporate Identity?

by Saul Edmonds

An Essential Guide to Corporate Identity

"Don't explain, identify."  (Paul Rand, designer)

What is Corporate Identity?

Strategic design lies at the heart of an effective corporate identity.

A corporate identity design must work both graphically and conceptually and achieve defined goals. It should serve to promote trust and brand loyalty.

A fully resolved corporate identity design will be successful both :

  • creatively (where design goals involving logo, corporate colours and typography are met) 
  • strategically (as a targeted representation of brand, culture and community)

Find below a discussion of the key points that comprise corporate identity design.

Corporate Identity & Logo Design

Build identity with strong logo design.

A memorable logo is designed for instant recognition by customers and prospects. 

A logo design should:

  1. Distinguish a brand from competitors
  2. Be simple yet distinctive
  3. Function effective across a range of media both online and offline
  4. Convey meaning

If colour is utilised within the design - it must be used thoughtfully. Colour produces an immediate emotional response and must be carefully chosen in line with target audience expectations. A corporate typeface is also selected and should be used consistently throughout all corporate literature and print collaterals.

Corporate Identity & Brand

Corporate identity is a concept that is more than logo, colours and typography. 

It represents the total visual representation of a brand. 

Corporate identity uses logo, colour, fonts and other graphical elements to speak of the messages and values that are core to a brand.

A brand must convey solutions to customers while providing the necessary trust, credibility and motivation to convert prospects. Quality remains an important element. Corporate identity should reflect quality in terms of product, service and reputation.

Corporate identity should communicate key brand objectives - such as the philosophy, image and mission of a business.

Corporate Identity & Community

Community involvement will strengthen every business. Corporate brands should seek to build enthusiastic communities around their products and services. A positive image provides a powerful leverage that leads to a better user experience and increased sales.

Word of mouth marketing is key. A company who nurtures customers actively promote the experience to their trusted circles. 

A corporate identity should seek to meaningfully understand the culture of their community. This includes such aspects a language, knowledge and values. This should inform identity design and associated corporate policy.

Roundhouse's Corporate Identity Services

Corporate identity design is increasing relevant in today's business world as brands seek ways to identity and resonate with audiences both online and offline. A corporate identity that readily communicates with customers is a positive asset. It serves to provide key information to customers and can assist in the process of sales and conversions.

At Roundhouse, our creative identity services are designed to build your brand. This includes elements such as logo design, colour, composition, associated imagery and selected information. We aim to develop a unique and memorable corporate identity that stands out amongst competitors and drives sales.

Create a Lasting Impression with Roundhouse

Since 2001 Roundhouse has been providing quality corporate identity design services to Gold Coast and Brisbane businesses. Today, we have an increasing portfolio of international clients as well.

We have provided our creative services to many design groups including: retail, wholesale, health and medical, finance, real estate, trades, non profits and more. We customise our services to provide a highly tailor solution that meets all of your corporate identity requirements.

We are committed to providing the highest quality corporate design services at affordable prices. 

Talk to us today!

Contact Roundhouse for an EXPERT, obligation FREE consultation.

phone : 07 5559 0414
email : us @roundhouse.cc
visit : 128a Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227
postal : 2/ 22 Tourangeau Crescent, Varsity Lakes Gold Coast, Queensland 4227

If you enjoyed reading this article, you may also enjoy the following:

1. Learn more about Quality Web Design

2. Learn more about Digital Branding

3. Learn more about Web Design at the Gold Coast


 

What is Brand Identity Design?

by Saul Edmonds

Branding - What is Brand Identity Design? 

Creative Brand Identity Design

"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful." (Sir Richard Branson)

What is Brand Identity Design?

Brand Identity is essentially 'how' a business wants to be perceived by customers.

It is through brand identity design that a brand strives to communicate clearly with the target audience

Brand identity is the combined message transmitted via the brand name, logo, style and visuals.

Brand identity differs from brand image. 'Brand identity' is constructed by the brand itself - with the goal of broadcasting a strong message to consumers - where brand image is the summary opinion formed within the marketplace.

Branding : The Value of Professional Brand Identity Design

The perception formulated by customers is a key concern for every brand.

Strategic branding utilises the elements of brand identity design - including brand name, logo, styling and associated visuals - to construct a positive brand image. Dynamic growth is the outcome of a targeted 'brand identity' design that connects meaningfully with customers and prospects. Brand identity design utilises creative strategy to build a memorable and positive brand experience both online and offline.

Brands must consistently deliver upon promise to maintain a positive brand profile.

Branding : Designing and Brand Identity

The key value of brand identity design is to achieve point of difference from competitors.

Brand identity design is a five stage process.

1. Research, analysis and competitor review

2. strategic brand development

3. targeted brand design

4. consistent brand communication across all media

5. feedback, performance review and maintanence

Brand identity must be sustainable. Strategy and design unite to deliver real values that resonate with audiences. Brand identity design is a practical and cohesive 'action plan' to build brand success.

Brand Identity Design

Roundhouse is a professional Brand Identity Design company that has been providing creative services to Gold Coast, Brisbane and Australian businesses since 2001. Roundhouse is the preferred branding agency for many organisations across a variety of industries including medical, health, retail, wholesale, trades, financial, non profit and creative services. 

The Roundhouse team has over 20 years professional brand design experience. Our designers provide custom brand development to achieve maximum impact and profitability for your business. Every brand we create is both memorable and unique. See our portfolio here.

Brand identity design is a key component of your marketing campaign. Success in a competitive market depends upon a well planned and effective brand strategy. Ensure you select a design agency who takes the time to listen and understand your individual requirements. 

A quality brand will build your professional image and increase your market profile. Customers respond positively to quality design. Increased conversions and lead generation result from an integrated brand that features strong brand identity design.

Roundhouse is the Gold Coast's premier design agency. Partner with Roundhouse for all your Brand Identity Design requirements.

Discover our creative range of Brand Design Services:

  • Brand Design
  • Logo Design
  • Signage Design
  • Print Collateral Design and Printing
  • Web Design and Development
  • Social Media Marketing
  • Online Marketing
  • SEO 

Roundhouse is a full service creative agency that specialises in strategic brand identity design. Contact us at our Gold Coast office to discuss your branding requirements. We offer a free no-obligation consultation to assist with your business needs.

phone : 07 5559 0414

email : us @roundhouse.cc

visit : 128a Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

postal : 2/ 22 Tourangeau Crescent, Varsity Lakes Gold Coast, Queensland 4227

4 Reasons to Choose a Brand Agency

by Saul Edmonds
4 Reasons to Choose a Brand Agency.png

Why you should choose a brand agency for growing business

“A business based on brand is, very simply, a business primed for success.”
(David F. D’Alessandro)

What is a brand agency?

A brand agency offers specialist communication and design services. This includes brand strategy, brand design and brand implementation across all media. The 'brand message' is then broadcast via promotional channels and marketing collaterals.

The broad goal of a brand agency is to understand the culture of a company, discover points of difference with competitors and communicate genuine value to target audiences.

A strong brand makes connections with people and resonates for a lifetime.

Brand Agency Services

A dedicated brand agency offers a complete range of brand and design services. Ideally, all services will be provided 'in house' to ensure consistency of approach. Brands are built from concept to completion with custom designed 'strategic solutions' that adhere to a realistic budget.

Brand agency services consist of integrated digital marketing, online and offline strategies that boost engagement and extend market reach. This includes:

  • Strategy and Planning
  • Creative Consultation
  • Branding 
  • Advertising & Media
  • Web Design
  • Graphic Design
  • Marketing Collateral
  • Content Creation
  • Digital Stratgey
  • Social Media
  • SEO & Online Marketing
  • Mobile Services

Brand Agency Values

Value sensitive brand design.

Values are systematically applied through the branding process. Central to this is a sensitivity to the needs of stakeholders (both individual and groups), a commitment to tools and technologies that enhance objectives, and the pursuit of continuous progress above perfection.

Brand Agency Results

Effective branding creates long term financial results.

A brand agency seeks the following broad outcomes for every client:

  • Establish competitive advantage
  • Grow market share
  • Strengthen customer relationships
  • Provide holistic brand experiences
  • Generate impact with small budgets
  • Streamline process to achieve measurable results

Top 4 Reasons to Use a Brand Agency

1. Strategic Marketing

Strategic marketing highlights a brand in a crowded marketplace.

The goal of strategic marketing is to win prospects by emphasis of the 'point of difference' to competitors. This is achieved by communicating company strengths to customers to build product / service recognition and brand value. Brand agencies aim is to provide consistently better 'value' in the competitive landscape. The 3 key questions they address are how, when and where should a brand engage its audience.

2. Creative Communication

Creative communication increases the effectiveness of advertising, marketing and brand management.

A brand agency offers creative communication services to generate value - for brands and people. They provide professional 'creative thinking' . A creative and thoughtful approach to communication enhances advertising, marketing and overall brand success.

3. Custom Designed for your Audience

Custom designed brand services 'connect the dots' between ideas and people.

A brand agency seeks to build relationships that resonate - between a brand and its customers. Branding is ultimately about creating sustainable relationships and community. Customer relationships are at the core of every brand outreach.

4. Higher ROI

A brand agency will maximise the return on investment with a highly targeted strategic campaign. 

streamlined focus costs less and delivers more. Clients have increased confidence that advertising, marketing and brand management will deliver results. Outcomes are consistently monitored to ensure goals are met.

Can you extend the reach of your brand?

Every business must find their target market. Increasingly, people are searching for products, information and services online. 

Brands must adapt to the online space while maintaining offline strategies.

As a leading brand agency, Roundhouse specialises in helping businesses develop their brand both online and offline.

We serve clients across a broad range of industries including: retail, wholesale, construction, creative industries, legal, medical and more.

How can Roundhouse's Brand Agency Services help your business?

Brand marketing is the most effective strategy when promoting your business online and offline. Brand marketing ensures a consistency of approach across all channels - from web design to social media, printed collaterals and point of sale. Your brand - and all it represents - is at the core of the entire marketing campaign.

Roundhouse's team  works closely with each client from initial consultation to final implementation. We develop highly tailored solutions to meet your individual needs. We take the time to understand you and your business.

Not only does Roundhouse guarantee world class branding for your audience, we also in build Search Engine Optimisation strategies into our brand solutions with our unique 'Content Power' system. This will boost traffic online and increase your market share.

In business since 2001, Roundhouse has custom designed brand strategies for numerous companies throughout Australia.

Will you be next?

So what does Roundhouse's Brand Agency Services include?

  • Personal Consultation
  • Detailed Research / Analysis
  • Strategic Planning
  • Creative Innovation
  • Professional Design
  • Implementation
  • Monitoring
  • FREE LIFETIME service and support

As an industry leading Brand Agency, Roundhouse can help you extend your brand and connect with your audience.

Talk to Roundhouse. We can help.

Schedule a free, no obligation consultation.

See our portfolio here.

Call Us : 07 5559 0141

Visit Us: 128a Varsity Parade, Varsity Lakes Gold Coast 4227

If you enjoyed reading this article, you may also enjoy the following:

1. Brand Management for Small Business

2. Brand Marketing: 6 Top Tips to Boost your Brand Online

Web Design : How to Deliver a Positive User Experience

by Saul Edmonds

Web Design : Custom Designed for Users

“To design is to communicate clearly by whatever means you can control or master.” - (Milton Glaser)

Web Design for User Experience

A positive user experience (UX) resides at the heart of every quality web design. 

An effective web design creates a dialogue between a brand and its users. A user-centric web design and development process ensures that design is driven by only people who matter - your customers. A web design for users is a template for brand success online.

What defines an effective User Experience?

The 'user experience' as a notion has existed since the mid 1990s. It is a broad term that has gained traction in relation to online marketing and digital design. A positive user experience enhances conversion and engagement.

An effective user experience seeks to:

  • Encourage users to remain on your website
  • Offer an enjoyable experience to users
  • Promote easy navigation for users
  • Offer solutions that are relevant and readily understood by users 
  • Provide intuitive functionalities to users

How to Plan for User Experience

An effective web design represents a brand while providing practical functionalities that support online objectives. A web design strategy should always be closely aligned with the needs and goals of the user. It is built to cater to customers and prospects. The visual display of information must be monitored to ensure clear communication. A web design should be well branded yet facilitate easy navigation with clear buttons and simple layouts.

A web design process - with an emphasis upon user experience - consists of three developmental stages: research, design and testing / review. 

Research for User Experience

Research for a web design should include the user or target audience in some way. User involvement will improve the process and assist decision making. 

Get feedback from customers and employees. Critically review competitor profiles. Strive to understand the user in combination with your business objectives.

Structure your project to meet the needs of those who will use it. A well designed research stage builds a solid foundation for the design work to follow.

Design for User Experience

A web design 'evolves' from information obtained during the research phase. It is here that ideas move from the theoretical to the practical. The website should be designed to deliver the best possible user experience. Providing a great ux ensures a competitive advantage.

Branding provides a style guide for colour, fonts and layout direction.

The design goal is for 'everyone to win' - where business, brand and user objectives are fully realised.

A usability focus on design will enhance conversion rates and (as much as possible) future-proof the web design solution.

Testing User Experience

After design work is completed, usability must be tested in the 'real world'. Optimising for the user requires monitoring, review and maintenance. Obtain feedback from target groups to identify success and areas for improvement. 

Do you need web design services that are custom designed for your audience?

Roundhouse is a full service creative agency. We have been delivering professional design services for over 20 years. Our web solutions are custom designed to deliver your brand and your business to your customers. We are web design experts who take the time to understand your company and represent you effectively online.

Talk to Roundhouse. We can help.
Contact us for an obligation free consultation.
View our portfolio here.

Contact Us : 07 5559 0414
Visit Us: 128a Varsity Parade, Varsity Lakes Gold Coast 4227.

Roundhouse - The Creative Agency
See our sound design work here.

If you enjoyed this article, you may also enjoy the following:
1. 6 Ways to Increase Sales with Landing Page Optimisation
2. Why Catalogue Marketing Works











Lead Nurturing - 5 Steps to Develop Stronger Leads

by Saul Edmonds
LEAD NURTURING-5 STEPS TO DEVELOP STRONGER LEADS_Lead nurturing.png

Improve Your Conversion with Lead Nurturing

"Management is about arranging and telling. Leadership is about nurturing and enhancing." (Tom Peters)

What is Lead Nurturing?

Lead nurturing is sales process which is focussed on supporting 'qualified leads' in the early stages of the sales process.

These are prospects who are highly likely to buy - but not just yet. Studies indicate that these prospects will generally proceed to conversion over the next 24 months - either with your business or that of a close competitor. Lead nurturing seeks to build trust and brand preference - so your business is the chosen supplier when a purchase decision is finally made.

The Art of Lead Nurturing

Lead nurturing is both an art and a discipline. 

Lead nurturing is never about 'new leads'. It is about engaging existing leads with kind assistance and timely information. A 'sale' should be viewed as a journey. Be sensitive to the needs and concerns of your prospects. Work to serve them better. Build your brand reputation upon the genuine desire to help others succeed.

Educating Qualified Leads

In many ways, lead nurturing is an educational process.

During the buying process, work to help clients learn more about your products or services and the solutions they provide. It is an opportunity to share and advise. Make use of relevant content - with the intention to 'inform not sell'. This will greatly assist their purchase decision process. Include helpful, educational information throughout your communication outreach: in your printed collaterals and company blog. Offer free ebooks, infographics and online product or service demonstrations.   

An Overview of a Lead Nurturing Elements

Lead nurturing consists of 3 main goals: maintain communication (with permission), provide education and solutions and monitoring of the future customer within the sales process. As you 'get to know' the individual customer - be receptive to signals. They may need 'space' for review, information to understand or indicate a readiness to actively engage and purchase. 

5 Steps to a Stronger Lead Nurturing Program

1. Know Your Target Audience

Every business must seek to find and understand their target market. Understanding your 'qualified' buyer is the surest path to marketing success. Continually refine your customer profiles. Review your losses - why did certain prospects not convert?

2. Reflect closely upon your Customers

What has motivated your present customers to conversion to your business?

What elements of marketing have been the most effective?

Take the time to consider 'why' customers have trusted you with business. A clearer understanding of what has worked best will help fine tune your lead nurturing campaign.

3. Troubleshoot your Conversion Process

What is your ideal customer experience? Define your lead nurturing strategy to support your buying process. Customise your lead conversion strategy to address potential roadblocks to buying. 

4. Design your Strategy

Start with an end goal - implement a lead nurturing process, make revisions and document it. Focus closely upon target audience and tailor your process to meet their needs. Integrate your communications to transmit a consistent message that is helpful and 'on brand'.

5. Maintain Communications

Take the time to develop a sensitive lead nurturing campaign. The more accurately you understand your buyers and detect potential 'barriers to conversion' - the more effectively you can address the needs of your prospects. Implemented effectively, lead nurturing is a mid term strategy that will enhance profitability and strengthen your brand.

Do you require assistance with lead nurturing?

Roundhouse is a full service creative agency. We have over 20 years of professional brand design and brand management experience. We can help you fine-tune your conversion process with a tailored lead nurturing campaign. Let Roundhouse help you grow your brand and your business with our creative range of media solutions.

Talk to Roundhouse. We can help.
View our portfolio here.
Call Us : 07 5559 0141
Visit Us : 128a Varsity Parade, Varsity Lakes Gold Coast 4227

Roundhouse is a full service creative agency.
Have a listen to our sound design work here.

If you enjoyed this reading this article, you may also enjoy the following:

1. 6 Ways to Increase Sales with Landing Page Optimisation
2. A Guide to Creative Logo Design

6 Ways to Increase Sales with Landing Page Optimisation

by Saul Edmonds
increase-sales-with-landing-page-optimisation_increase sale with landing page optimisation.png

Landing Pages for Conversion

"Look at where I landed, you would think I planned it." (Drake)

What is a Landing Page?

A landing page is a web page designed to motivate action. 

An effective landing page must be highly targeted to customers and prospects. It is the page that visitors will first view when entering your site from a specific link (usually part of a promotional campaign).

Landing pages are especially useful for growing your email marketing opt-in list. A landing page will provide a simple form to gain visitor details. It is a tool to build leads. 

Strategic Landing Pages

Use landing pages as part of a strategy to grow your email marketing subscription base. Expanding your email marketing list gives you the opportunity to broaden your reach while broadcasting useful information.  

Your landing pages should be designed to motivate action and offer real value. Successful landing pages frequently offer a complimentary product trial or demonstration, free ebooks or other downloads, access to information via webinars and more. Use your creativity to develop innovative ideas that will be attractive to your target audience.

Landing Pages for Benefit

The goal of your landing page is to engage with a potential lead for mutual benefit. 

Offer value - presented clearly via your landing page - and in return the prospect provides an email address (by which to receive the offer). Visitors typically subscribe to an opt-in email marketing list whereby they receive ongoing value with email updates and support.

Email marketing provides an ongoing opportunity to turn site visitors into leads over time. Maximise email marketing with targeted landing pages.

Landing Pages for Conversion

The process of fine tuning your landing page to boost results is known as Conversion Optimisation.

Conversion Optimisation requires ongoing review and assessment - a 'how could this be even better?' mindset. It is the most effective, low cost and 'back to basics' strategy used to improve sales.

6 Ways to Increase Sales with Landing Page Optimisation

Read on for our top tips to maximise your landing page effectiveness.

1. Brand your Landing

Ensure that your landing page is well branded. Styling should be consistent with your your website and print collaterals. Make a visual statement with a simple yet effective layout. Include your logo or other brand marks for maximum impact.

2. Clarity in Headlines

A clear headline requires both good copy and efficient design. 

A quality headline will be concise, remain 'on brand' and be highly motivating. Make your offer immediately known to visitors and state the benefits. Include customer testimonials (with photos if possible). Ensure the design is attractive, easy to read and well branded.

By offering genuine value you create a great reason for people to sign up.

3. Focus on your Offer

Keep the focus on your single goal : to establish new leads by expanding your email marketing database. Promote your offer. Make it easy to 'sign up'. Reduce clutter and barriers to conversion while keeping your format simple and well designed. Avoid external links and ancillary information.

4. Make it Social

Include links to your social platforms to encourage sharing. Tweet your offer regularly to your twitter followers. Utilise your social channels to make your offer known. Broadcast benefits, testimonials and reviews.

5. Keep Your Form Simple

Design your landing page form to suit your target audience. Most people prefer to enter as few details as possible. Limit compulsory fields to name and email details. Automate a 'thank you' email upon subscription. A thankyou email is an additional opportunity to offer information and value.

6. A/B Split Testing for Best Results

Split test your landing page design and layout. Monitor results. Determine what works best based on results. Continue to optimise your landing pages throughout your campaign to boost conversion.

A well designed landing page can boost conversion ratios by 50%. Include landing pages with targeted offers in your next outreach campaign.

Have you considered boosting conversion rates with a branded landing page?

Roundhouse has over 20 years creative brand and design experience. We have designed and managed the email marketing campaigns for many businesses throughout the Gold Coast and Brisbane. We provide professional landing page design and focus closely on conversion optimisation techniques. To make the most of your next campaign, talk to the brand experts at Roundhouse.

Talk to Roundhouse. We can help.

See our portfolio here.

Contact us : 07 5559 0141

Visit Us : 128a Varsity Parade, Varsity Lakes Gold Coast Queensland 4227

Download our FREE Brandlove ebook here.

Brand Identity for Business

by Saul Edmonds

An Introduction to Brand Identity

“So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.” 
Seth Godin

What is Brand Identity?

Brand identity is the visual expression of a company. It includes logo design, visual symbols, trademarks and other communication elements.

Brand identity can be defined as the sum concepts expressed visually by a brand. It is the visual extension of a brand.

Brand identity must communicate exactly what a brand is about - clearly and consistently - across diverse media. It should speak directly to the target audience and actively promote engagement. It effectively represents the culture, personality, market position and ideology of the brand itself.

Brand Identity and Visual Presentation

Brand perception is strongly related to visual presentation. How a brand is actively perceived ('identified') by customers and prospects relies heavily on design elements that communicate effectively. People are strongly influenced by visuals.

An effective visual identity is formed when logo, fonts, colours and style combine to create distinction. A consistent brand identity that achieves high relevancy with a target audience is key to sustained growth in a crowded marketplace.

Brand Identity and Logo

Logo design sets the foundation for effective brand identity development. A logo is sometimes referred to as a 'brand mark'.

A logo is a graphical symbol designed to represent the brand, service or product. A successful logo design creates impact. It is functional, memorable and imbued with brand message. It must serve effectively across a variety of media, both online and offline.

Colour remains a key element of brand identity. Choose colour to accentuate point of difference with competitors.

Brand Identity and Concept Design

Brand identity extends beyond the logo to include all visuals elements used in communication and strategic campaigns. Symbols and characters used in addition to the logo help to define the brand amongst consumers. Examples of this include Nike's swoosh. Symbols reinforce brand identity and extend relevance. They present strong visual images that are easier to remember than product names.

Use Brand Identity to Express Yourself

Express your brand to the world with a clear brand identity.

A brand identity communicates the 'whole'. This includes brand mission, promise, advantages and unique points of difference. A successful brand identity promotes brand loyalty, customer satisfaction and motivates employees to proactively represent company ideals.

Grow your business with a well designed brand identity.

Roundhouse is a full service creative agony located on the sunny Gold Coast, Queensland. We have over 20 years professional design experience. We are experts at brand development, brand marketing and brand identity design.

View our portfolio here.

Need a Quality Brand?

Talk to Roundhouse. We can help.
Call Us : 07 5559 0414
Visit Us : 128a Varsity Parade, Varsity Lakes Gold Coast 4227

If you enjoyed this article, you may also enjoy reading the following:
1. A Guide to Brand Communications
2. Targeted Advertising

14 Keys to Quality Web Design

by Saul Edmonds

Quality Web Design - Best Practice Guidelines

A customised web design is commissioned with the assumption of quality. But what best defines 'quality' in web design? What are the essential markers of a high quality web development?

"Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives." (William A Foster)

A high quality web design is identified by the effective resolution of both onsite and offsite elements.

What are the factors that determine quality web design? 

Onsite Elements

  1. Strong Visual Style
  2. Consistent and Integrated Use of Branding Elements
  3. Well written and organised content
  4. Resolved Structural and Form Details
  5. Effective us of Typography and Image

Offsite Elements

  1. Boost Conversion Rates
  2. Clear Point of Difference to Competitors
  3. Integration with Social Channels
  4. Optimised for SEO

Additional Elements

  1. Web Development Cost
  2. Web Development Timeline
  3. Partnership, Process and Communication
  4. Future Proof Web Design
  5. After Sales and Service

Read on for a discussion of our top 14 Keys to Quality Web Design.

1. Strong Visual Style

A strong visual style forms the foundation for quality in web design. It is a distinctive and highly resolved design where the total combine to achieve a unified whole. An intelligent use of design elements combine to achieve a pleasing and memorable result.

2. Consistent and Integrated Use of Branding Elements

A quality web design must be 'on brand'. An integrated brand identity provides a visual language that communicates your company and values consistently across all media - both online and offline. 

3. Well Written and Organised Content

It is important to take the time to ensure that content is well written, targeted to your audience and effectively organised. Your web designer will structure your content to align with your design style, seeking to enhance readability and motivate action.

4. Visual Structure and Form

A thoughtful use of form, space and aesthetic structure will enhance the quality of any web design. Effective spacing builds visual appeal. It is often said that 'less is more' and that 'white space is not wasted space'. A crowded design will lose quality and style. A quality website - with enduring appeal - will incorporate adequate visual space around text, images and content forms.

5. Effective use of Typography and Image

Typography plays a key role in any web design. The designer must ensure that the content is readable and presented in a layout that promotes engagement. Text should be easy to understand. Titles are an important element of the design and may be styled to compliment your logo and brand.

6. Boost Conversion Rates

Conversion rates are boosted when visitors spend more time on the site and visit more frequently. Carefully consider the types of information that your visitors will find the most engaging and build it into your web design concept. Motivate engagement with clear calls to action including subscribe and buy now. Aim to retain the interest of your audience on every page.

7. Clear Point of Difference to Competitors

Many web designs across an industry group are very similar in style. A quality web design seeks to distinguish itself from competitors. To stand out in a crowded market ensure your unique 'points of difference' are combined into a strong brand message.

8. Integration with Social Channels

Today, every business needs to utilise social channels to broaden their reach. A quality web design will connect your social platforms with your website and integrate your social media strategy into the concept design. This will promote links, grow traffic and gain attention. Your social media services should be branded to match your web design.

9. Optimised for SEO

Effective search engine optimisation is built into your website from the ground up. 90% of your SEO success if obtained via optimising your structure, content, layout and website code. A quality web design will employ best practice in terms of SEO. Increased visibility enhances search engine traffic and leads to higher conversions.  

10. Web Development Cost

Your website is an important investment in your business. A 'cheap and cheerful' web solution can be false economy long term. Ensure your website is pro-actively designed to grow your business and expand your brand in the competitive online space.

11. Web Development Timeline

Establish a clear timeline for your web project with your designer. Clear milestones will help to monitor progress and ensure goals are met.

12. Partnership, Process and Communication

The best web designs are developed in a close consultation between the designer and client. Seek a web designer with whom you can communicate easily. Trust, reliability and commitment are the key personal qualities to look for here.

13. Future Proof Web Design

A quality web design provides room for expansion and improvement over time. Make sure your website can accommodate additional features and functionality - without extensive design revisions - as technologies evolve. This will future proof your project and save on time and money long term.

14. After Sales and Service

A quality web design service continues after the project is finished. Any questions, queries or additional information you require should be freely provided by your web designer ongoing - to ensure the long term success of your web project  - without extra expense.

Trust Roundhouse for Quality Web Design Services

It is estimated that 76% of all purchase decisions are now made online. Businesses are adapting to the online space. Roundhouse is able to provide support with high quality and innovative web design solutions. We assist companies, customers and prospects utilise online media to reach out and connect.

Our experienced team of web designers are university trained and fully qualified. Since 2001, Roundhouse has provided professional design services to a wide variety of industries including: retail, wholesale, trades, creative industries and startups.

How can a quality Roundhouse web design services help your business?

A quality web design provides the foundation of your online marketing strategy. Our web designs are developed to extend your brand's recognition, convert visitors into customers and boost your profits online. We work in close consultation with our clients to ensure a highly tailored, quality web solution that meets your specific needs.

What does a quality Roundhouse web design include?

  • Detailed Consultation
  • Market Review
  • Creative Research
  • Planning & Innovation
  • Bespoke Design
  • Architecture and Implementation
  • Monitoring
  • FREE Training to use your New Website
  • FREE 'Lifetime' After Sales Service

Do you need Quality Web Design Services?
Talk to Roundhouse. We can help.
View our portfolio here.
Call us: 07 5559 0141
Visit Us: 128a Varsity Parade Varsity Lakes Gold Coast 4227

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3 Ways to Deliver Brand Driven Web Solutions

by Saul Edmonds

Web Solutions for Lead Conversion

How to Increase Conversions with Branded Web Solutions

“The lead generation process starts by finding out where your target market ‘lives’ on the web.” – Wayne Davis

Your website is an investment in your business. It is a key marketing tool. A successful web design will present your brand positively to visitors, extend your customer reach and increase your profitability over time. Your website should create impact and expand opportunity. 

The best web solutions are strategically developed to boost your traffic and increase conversions. 

How Deliver Brand Driven Web Solutions

Read on for our top 3 ways to build your web marketing strategy with a tailored web solution.

1. Online Brand Design

Ensure your web design is closely aligned with your brand, your business and your marketing goals. 

Develop a web solution that builds your brand.
A web design that successfully delivers your brand to your audience increases customer satisfaction and yields higher conversion rates.

Establish Brand Guidelines.
Your brand is how your customer's see you.

Your brand is a key factor when maximising online goals. A website must be well branded and optimised for conversion to achieve the best results.

2. Deliver Value to Your Audience

Increase your relevancy by offering a strong value proposition.

Define a web solution to maximise your value proposition.
Discover your best value proposition and integrate it strategically throughout your website.

What is your value proposition?
A strong 'value proposition' will increase conversion rates. It is a measure of how effectively you motivate your audience to buy and interact with your brand.

Value proposition is the sum of the perceived 'benefit' of purchasing less the actual cost. If your target market readily perceives that the benefit exceeds cost - your leads and sales will increase.

In determining your value proposition consider the following:

  • Points of Similarity : a summary of the features that you offer that you share with your competitors. These are the points of commonality across your industry or market sector. Emphasising these points will not further elevate your proposition amongst targets.
  • Points of Difference : these are the product or service features that you offer to your target market - that others do not. Points of difference is the summary of the unique features that your product or service offers. A greater appreciation of your unique features amongst prospects will motivate action.

Build your value proposition into your web design. 
Developing a clear understanding of the 'unique features' within your product or service - that is, those that will resonate most powerfully with your target audience - is a key marketing strategy. Again, be selective. Tailor your 'unique features' and 'value proposition' to appeal to specific market groups.

The high traffic landing pages on your website are a great place to start. Create a meaningful impact on people when first visiting your site. Ensure that your value proposition is well branded and leveraged to provide maximum effectiveness. 

3. Understand Conversion Optimisation

Create a web solution that increases sales.
Develop and monitor a results driven web solution that will increase your leads and sales online.

A web design should be strategically optimised to increase leads and sales.

What is conversion optimisation?
Conversion optimisation is the process whereby visitors become customers. The goal of conversion optimisation is to motivate more of your website visitors to take actions. Actions equal engagement. Increased engagement generates more leads and sales. Engagement is statistically monitored via web analytics.

Conversion optimisation motivates people to:

  • Buy
  • Subscribe
  • Download
  • Register
  • Refer
  • Chat online
  • Call

A full service optimisation includes:

  • tailored web design
  • web copywriting
  • development and implementation
  • web analytics

Strategically integrate calls to action throughout your website. Integrate your online visuals and brand message. Provide relevant information that motivates your audience to connect with you online.

A Cost Effect Web Solution

At Roundhouse, our key goal is to build your business online. Our web solutions provide effective marketing strategies are are tailored to your needs and budget. Traditional 'offline' marketing can be expensive with results difficult to monitor. Our bespoke online solutions are designed to strategically deliver your brand to your target audience, promote engagement and produce measurable results.

Why Choose Roundhouse?

Roundhouse has been servicing clients throughout Australia since 2001. Our team of fully qualified, online experts are able to deliver a custom designed web solution to meet the needs of your customers in the evolving online space. 

Choose Roundhouse for a web solution that grows your business online.

Talk to us. We can help.
Organise a FREE no obligation consultation.
See our portfolio here.

Call 07 5559 0141
Visit Us 128a Varsity Parade, Varsity Lakes Gold Coast Queensland 4212

If you enjoyed this article, you may also enjoy the following:
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A Guide to Creative Logo Design

by Saul Edmonds

A logo is an investment in your brand.

"A logo does not sell, it identifies." 
(Paul Rand, designer who developed the first IBM Logo. His clients included Apple CEO Steve Jobs.)

A well designed logo is one of the most effective ways to establish your brand. Your logo should create a positive impact on your audience, and be both memorable and enduring. Invest time in ensuring your logo is well designed. Consider your logo as a succinct visual that communicates your core message in a single graphic.

Logos are everywhere

Ours is the age of the logo. Logos are all pervasive and remind us how heavily products feature in our lives. Use creativity as a tool to stand out in a crowded sea of brand identities. Quality, originality and 'message clarity' are key points to achieve. A logo design must be closely aligned to your brand message.

A logo is communication

An effective logo design begins with a clear understanding of your customers. Design concepts are best defined by your brand.

Carefully consider :

  • who you are (what your brand represents)
  • what you do (your core product or service)
  • who you do it for (your target audience)

It is essential that your logo represents your brand with clarity to your clients and prospects.

Let the creative work begin

Every creative logo design contains an element of inspiration. 

Define the essential brand message and follow with research and creativity. Strive for innovation and individuality while staying true to your brand. Logos should work aesthetically in both colour and black & white. White space; that is the empty space surrounding the logo form; is always important. 

Typography is a central element of every logo design

With the strong use of typographical elements, a logo may consist of the brand name only.

A logo must be legible. A wise rule of thumb is to avoid fonts that are overly 'fashionable' - as trends move forward quickly, your logo may prematurely appear dated. Future proof your logo and refrain from design gimmicks. The best logos are simple, readable and well styled.

A range of logo variations may be developed for use across different media - from signage to web, print, uniforms, clothing, products and billboards. Certain applications restrict design elements and your logo must be adapted as appropriate. Experiment with your logo design at different sizes and in different contexts.

Less is more

A simple statement is usually best. There is strength in simplicity. It is acknowledged that most brands progressively simplify their logos over time. Consider requesting an insignia version of your logo for use in economical spaces. 

A logo that is flexible and can be effectively used across a range of media in a variety of ways, represents genuine value for money.

While a logo is not your brand, it must be 'on brand'.

Choose Roundhouse for Creative Logo Design

Roundhouse has over 20 years creative logo design and brand experience. We are experts at logo development and brand style.

We work closely with you to understand your brand and develop a unique logo design that will resonate with your audience.

View our logo portfolio here.

Do you need a creative logo design?

Talk to Roundhouse. We can help.

Get started with an obligation free consultation.

If you enjoyed this article, you may enjoy the following:

Brand Communications - How to build your brand with the right communications strategy.

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A Guide to Brand Communications

by Saul Edmonds

Build your Brand with the Right Communications Strategy

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. (Jeff Bezos) 

A strong brand is at the heart of every successful business. 

A brand is much more than a logo. A memorable brand needs to be designed, developed and nurtured. Brand reputation is consolidated over time. Effective brand communications build your brand's reputation with your consumers.

What is Brand Communications?

Brand communication occurs every time a client or prospect interacts with your brand. Brand communication is effected across a variety of channels : 

  • when customers when they see your brand (logo)
  • view your product 
  • view brand content (social media, advertising, reviews)
  • meet your brand in person (when contacting your office for example)

Every brand should ensure consistency across all communication channels. Brand reputation is actively built everytime a customer meets your brand.

Brand Communication Goals

The best brands create a memorable impact. Brands should aim to inspire and engage their audience. Effective brand communication begins with a strategic clarity. Be clear as to what your brand represents. Send a clear message to your customers.

How to Achieve Effective Brand Communication

Deliver the right message at the right time to the right people.

Your brand message is most likely to be received if:

  • you are an expert
  • demonstrate expertise with relevant information
  • are well known
  • likeable

Brands must develop reliable ways to reach their customers, and get their message heard.

Integrated Communication 

Expand your brand with social.
Build a consistent brand message with social media.

Brands achieve maximum impact when all channels are highly integrated. In today's marketplace, communication channels are diversified across a range of offline and online media. Every brand should strive to get social and make proactive use of Facebook, twitter, youtube, pinterest, blogging and more. Social media creates the opportunity for brands to develop a dialogue with customers. 

How to Increase your brand value

Developing a brand communications strategy is an investment in your company. Define your goal, consider the risks and benefits and tailor actions to your time and budget. A clear brand message helps to unify your team members and employees.

The key goal is to move the customer or prospect from interest to acquisition. Use your communication strategy to emphasise the emotional benefits of your product or service. Work to establish increased visibility and excitement.

Include empathy, humour and current news references where appropriate.

The Ultimate Brand Strategy

Brand communication must be developed in the context of your business goals. Always broadcast a clear benefit to your audience. Be relevant to your prospects, keep their attention and seek to become important in their lives. 

A strong brand communication strategy takes time. It is a long term investment. Ensure that your communications are thoughtful, focused and genuine. Always focus on your 'core target message'. A memorable and likeable brand - that communicates regularly, consistently and effectively - will prosper over time.

Do you require assistance with Brand Communication?

Roundhouse is a full service creative agency, located at Varsity Lakes on the Gold Coast. We specialise in brand development, brand management and brand strategy.
With over 20 years of experience, we have the knowledge and expertise to help your brand grow. 

Take your brand where you want to go.

Talk to Roundhouse. We can help. 
View our brands here

Targeted Advertising

by Saul Edmonds

Use targeted advertising to grow your business

“The odds of hitting your target go up dramatically when you aim at it.”
 (Mal Pancoast)

Targeted advertising is a term much in use today. 

What is Targeted Advertising?

A 'target' is a highly defined demographic of potential customers. Marketing actions are designed and strategically delivered to reach this demographic. Targeted advertising seeks to directly address prospects who are most likely to convert : your 'target market'.

Like an arrow, targeted advertising seeks to hit the 'bull's eye'. 

How to Define a Target

Targeted advertising requires the development of a detailed audience/ user profile. This information includes consumer traits, behaviours and demographic information (such as location, age, gender, occupation and more). The fundamental question to ask is 'who' - who is your potential buyer?

Who is your target audience?

A target audience comprises two groups:

  1. New Customers - those who want to buy your product and have the resources to do so.
  2. Existing Customers - those who have purchased and may do so again.

Marketing is about people. Targeted advertising requires a statistical profile of new and existing customers relevant to your business. Reach your target market by getting to know your customers better.

Targeted Advertising Saves Money

The broad goal of any advertising campaign is to increase profitability while minimising costs. A targeted advertising campaign saves money in that resources are channeled to a highly specified market or target. ROI increases as prospects are engaged more efficiently.

Targeted Advertising & New Media

New online media has enabled audiences to be tracked. For example, Facebook advertising uses profile information to allocate advertising matched to your details. Internet search results are influenced by demographics and search terms. Online and mobile behaviours can be predicted on the basis of patterns monitored via cookies and tracking codes. 

Targeted Advertising is Effective

A study by the Network Advertising Initiative (2009) determined that targeted vs non-targeted advertising yielded 2.7 times more revenue. Users were are twice as likely to convert upon click through. Targeted advertising provides an increased ROI. Targeted Advertising enables marketers to reach audiences with less expenditure. See the report here.

A better understanding of your target market will inevitably inform all aspects of your business from advertising to operations and management systems. Logo design, branding and social strategy should be integrated to effectively communicate with your customers. Take the time to understand your audience and tailor your marketing accordingly. 

Roundhouse can help you deliver a highly targeted advertising campaign. We have over 20 years of design and advertising experience, both online and offline.

Do you need targeted advertising for your next campaign?

Talk to Roundhouse. We can help.
Get started with an obligation free consultation.

 

​Digital Branding

by Saul Edmonds
 digital branding

How to achieve digital branding success 

The goal of branding is to create a meaningful dialogue between company and consumer. 

Digital branding refers exclusively to online brand messages. Audience engagement is the key to establishing a relevant brand in the digital world.

What is Digital Branding?

In an increasingly 'online world', brands must adapt their marketing tactics to the digital space.

Digital branding seeks to establish communication channels online in which both the brand and the target audience share and engage proactively via the internet.

Customer loyalty is strengthened when brands participate in the conversation.

Today, direct communication is paramount. Companies are increasingly acknowledging the many benefits to building a strong brand online. Customers appreciate brands that provide relevant feedback, respect people as individuals and provide up to date information. 

Actively building customer relations online is fundamental to digital branding success.

What are channels for digital branding?

Digital branding channels include blogs, forums, networking and bookmarking sites. Social media sites such as Facebook, Pinterest, Twitter, Youtube and Flickr should be strategically integrated into every business digital branding strategy.

Branding across these online platforms must be visually consistent. Companies should ensure logo and brand style elements are well represented.

Brand engagement via relevant information and interaction is the key. Consumers prefer to communicate with 'real people' behind the brand. Brand representatives must present a consistent brand message - as every communication is part of the whole.

Digital Branding and Audience Engagement

Digital branding is about observation, participation and contribution.

Brands must strive to actively serve their audience. Social media is a powerful tool that can be utilised to service clients better than ever before. 

Companies should carefully reflect on ways to ensure their brand is increasingly relevant and useful.  Information should be offered free of charge. This will further increase audience engagement and boost profitability long term.

Digital branding is a long term strategy that must be maintained on a daily basis. 

Brand Monitoring and Feedback

Digital branding gives brands many opportunities to gain feedback directly from consumers. This is an affordable way for brands to monitor the success and relevancy of products and services. This is a great way for brands to continue to improve.

Brand Community

The ultimate goal of digital branding is to build a loyal community of engaged followers. Brands must seek to encourage interaction and reward loyalty.

At the core of digital branding is the drive to better understand and communicate with the consumer. Brands should integrate creative ways to stimulate dialogue.

Negative comments and feedback are best addressed by direct and open means. A genuinely unsatisfied customer will always appreciate a fair response and offer of compensation. 

Digital Branding for Your Business

Opportunities to grow branding online continue to expand. Brands should embrace the new paradigm and seek to serve their audience. A commitment to building a strong digital brand will return a positive result.

Grow your Business with Digital Branding

Roundhouse Creative provides a complete digital branding service. From brand development to online promotion, we can extend your brand across a variety of channels and platforms both online and offline. View our brands.

Learn more about how a digital branding strategy can benefit your business.
Talk to Roundhouse. We can help.

Get started with an obligation free consultation.

by Saul Edmonds