13 Steps To Creating Leads on Twitter

by Saul Edmonds

13 Steps To Using Twitter for Lead Generation

Communication leads to community, that is, to understanding, intimacy and mutual valuing.
Rollo May

Simple Ways to Use Twitter To Grow Leads & Opportunities for Your Business

Growing your Twitter following is very important.

Twitter provides the opportunity to reach a global audience with every 'tweet' that you make.

One popular post can get retweeted and favorited by new followers who have the potential to share that message with their inner circle instantly.

Being able to generate leads on Twitter is not as difficult as you might think. Take the time to consider these 13 steps for creating Twitter leads and you could see an explosion in your client base in a very short time.

1. Surveying Your Twitter Followers

Ask your audience how your business can solve their problems. Ask your current followers to share their professional concerns. Survey your audience and see how they reply. This will give you an insight as to how you can target your potential leads on Twitter.

2. Offering a Unique Solution

Once you identify what the biggest problem that your audience has, either create a product or promote one that addresses their needs. This can often open the gates and transform followers into loyal customers.

3. Educating Your Customers

Take the time to create a simple report that you can give away for free that focuses on a problem your audience has and how your company can help them solve that problem. 

4. Video or Report Landing Page

Once you grab the customers attention on how your business can solve a problem, give them a link to a related landing page on your website. The landing page must be stand alone, meaning it has no distractions on it other that the information you promised.

5. Collecting Contact Information

The only information that should be on this landing page is the description of the problem, and what they are going to learn from getting this video or free report. The purpose here is to collect email contact information in exchange for the report or video. There is no need to waste time talking about the product, your goal here is simple.

6. Email Tools for Marketing

An email auto responder will allow you to respond to new email contacts automatically. It can also send out a thank you message once the customer enters their information on the landing page.

7. Download Page

After the lead enters their information on the landing page, they will be redirected to a new page where you can thank them again and give them the link to the video or free report.

8. Getting Traffic to That Landing Page

Now to increase your leads you need to send a Tweet with the link to the landing page on it. In the space of that short Tweet - address a problem and hint at the solution. Use an URL shortener so that you can utilize those 140 spaces with text. 

9. Auto Respond Messages

Now that visitors have filled out their contact information on the landing page, send out a series of messages. The first goes right after they access the free information, then remind them how to upload the information, followed by a message that asks them to share their experience and encourage others to grab the information.

10. The Importance of Reminders

Each day for a week you need to send out a reminder to your subscribers. These messages can explain how you have helped others with a similar problem or give examples of how you turned others around. Keep the information light and friendly.

11. Never Sell the Product Yet

Now is not the time to be promoting your product or trying to solicit sales. Just keep focusing those messages on WHY they need to make a change.

12. How to Solve the Problem

The last email you send should address the solution to the problem. Now that your subscribers understand how that problem can be solved, you are open to begin conversation incorporating the different products and services you provide that will address that specific issue effectively.

13. Rinse and Repeat

Look for unique problems that your company can address and get to work repeating the process all over again. You can have several email databases that focus on different products and services. This will allow you to build a long lasting relationship with targeted audiences.

ARE YOU USING THE POWER OF TWITTER FOR YOUR BUSINESS?

At Roundhouse, we understand how important it is to integrate the power of social media within your business marketing strategy. Twitter is a key platform that offers opportunity to grow brand awareness and reach. If you would like to learn more about how easy and cost effective twitter marketing can be, please get in touch today.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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3 Simple Ways to Master the Power of the Hashtag

by Saul Edmonds

3 Simple Ways to Use the Hashtag To Boost Readership

Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients.
Ryan Holmes

Easy and Effective Ideas for Marketing With Hashtags

Social media has transformed the marketing landscape in recent years, and if you are not familiar with what the hastag is, today is the day you need to get informed.

The hashtag can be used creatively to tell the unique story of your brand. The hashtag, if used correctly, can work to align your business more closely to your customers.

Here are 3 simple techniques for mastering the power of the hashtag.

Sharing Your History

The popular hashtag #throwbackthursday started when some individuals wanted to reminisce about historical events. The popularity of this one hashtag has grown enormously.

Many smart business owners are taking advantage of that single hashtag to show their customers what their company looked like in the beginning. It is a great way to not only put a face to the business, but to give your audience a little insight into the history of you and your brand. 

Give People What They Care About

One of the biggest mistakes that you can make when it comes to using the hashtag is assuming that people know your individual brand.

Note that posting your brand name in a hashtag over and over again will most likely not result in increased traffic. Your audience will generally not get involved in conversations that are solely about your company or brand.

People want to - and will only - talk about what really interests them in a genuine way. While the brand name hashtag has the potential to lay the groundwork for a unique conversation, you should consider connecting with your audience by tapping into popular conversations that they are already engaged in. 

If you are actively engaging your audience with popular hashtags, you can make unique variations to popular words and start unique conversations that bring some attention to your business. Using some humour will go a long way to enabling your audience to connect with your brand.

Expressing Your Unique Personality

The hashtag has the power to allow you as a business owner to separate yourself from your competition.

If your industry utilises the same words in hashtags, it can really be a challenge to stand out in the crowd. Your brand is the story that you tell your audience about your business, so look for ways to incorporate your brand message into your hashtags to reach your audience more effectively than others within your industry. 

Why not utilise some hashtags that reveal your personality, to reach an audience beyond those who use your products or services? Use hashtags creatively to describe your business and your successes.

Focus on the words that are core to you and your brand message - and proclaim to the world what you are really all about. 

ARE HASHTAGS WORKING FOR YOU?

At Roundhouse, we understand how effectively brands can use the power of hashtags to connect with their audience. Social media marketing is a cost effective investment to accelerate your brand growth. To learn more about integrating social media and hashtags into your growth strategy, please call us for an informal chat.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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5 Top Design Tips for Social Media Success

by Saul Edmonds

Top 5 Social Media Design Tips 

“My goal is to spark something within the reader and allow it to initiate an idea they then can grow.” Warren Whitlock

Use Design to Boost Your Social Media Impact

When it comes to getting your posts noticed on your social media profiles, you really have to be a little creative to grab the attention of your audience.

By creating content that attracts attention, your information is more likely to be shared among their inner circle, helping to spread the word much more easily.

Using branded design as a foundation for your social media campaign - will help you to achieve your goals much more easily and will help to position you as an authority in your niche as well.

Rather than just adding pictures to your posts, there are a few guidelines for creating more professional looking posts.

Here are five simple social media graphic design tips for creating compelling posts.

Tip #1: Design with Contrast

The easiest way to get your design noticed is by adding a little contrast to make it jump off the page. Before you simply post a graphic on your social media wall, consider the colors used and how you can add contrasting colors to help bring it to life. Choose certain colors that always contrast well. If the background of the graphic is white or light color, then consider using a dark font to draw in attention more easily.

Tip #2: The Font Palette

The font style in your graphic design can have a huge impact. If your company already has a font that you use for your brand, make certain to use that same font style in the header of the graphic. The surround it with a more subtle and plain font when adding subtitles. When the header font matches your brand, you help to build familiarity with you and your customers more easily.

Tip #3: The Color Scheme

One of the ways to grab attention and keep your posts consistent with your company is to use colors that are associated with your company logo. If your business uses two colors to help identify your brand, incorporate those colors into your social media graphic designs. Take two or three of the main colors of your brand and either use in the fonts or the border of your images. This will help associate the posts more closely to your business.

Tip #4: Eliminate Floating Images

Never just post an image or design directly to your social media platform without first adding some background or a border to it. A picture without a border simply appears to be floating on your page, and looks just like every other picture being posted by millions of people each day. Take the time to add a contrasting border to add a more professional look to your post.

Tip #5: Keeping it Simple

It can be easy to get carried away when it comes to adding graphics to your posts on social media. With so many colors, fonts, styles, and borders to choose from, adding too much clutter will reduce the impact of your message. Keep it simple and remember that 'less is more' when it comes to graphic design.

Your message will come across more easily if you keep design techniques to a minimum.

IS SOCIAL MEDIA WORKING FOR YOUR BUSINESS?

Roundhouse has been delivering tailored design and marketing campaigns since 2001. Our goal is to nourish and nurture your brand online to grow your audience and increase your profits. Our talented team of social media experts work closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. 5 Benefits of a CMS Website

2. A Guide to Small Business Web Design

3. Game music and sounds from the 1980's

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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We are here to help you succeed.

5 Ways To Use Hashtags To Drive Business Engagement

by Saul Edmonds

5 Ways to Add Value to Your Business with Hashtags

I think Twitter is best when it sparks conversations elsewhere. To use YouTube and Facebook and all the tools we have available to us today to respond and also promote and answer and engage is awesome.
Jack Dorsey

Use hashtags to propel audience engagement

The hashtag first came to popularity in 2007 on Twitter, and since then, Twitter has seen this messaging technique explode across all social media platforms.

Whichever social media platform you are using - hashtags are there.

Take a closer look around you each day. You cannot escape them. Hashtags are now used on billboards, websites, print advertisements, and more - just about anywhere and everywhere a company advertises their services and products.

Learn how to harness the power of the hashtag and get more people actively engaged in your conversation online.

Here are 5 ways that hashtags can drive business value and explode your customer base at the same time.

1. Encouraging Users to Generate Content

Using hashtags is unlike traditional business marketing. 

In a traditional advertising scenario - information is relayed in one direction only. The message goes from the company to the consumer and ends there.

Social marketing platforms have completely opened up communication channels.

Via the 'social media pipeline' you can send messages to consumers, who then use hashatgs to interact and share your information with their network. When you simply insert a hashtag into one of your advertising messages, you are in a sense inviting customers to participate in a conversation. If you can incorporate sweepstakes, contests, or giveaways into the message, you will begin to see a larger audience on Facebook, Twitter, and Vine participating in your campaigns.

A strategic use of hashtags can encourage users to share your message - and generate related content. This is key to growing your audience and user engagement.

2. Showcasing User Content

If your business is looking for unique ways to showcase user-generated content, hashtags give you the opportunity to achieve that goal.

Incorporate user-generated videos, photographs, info graphics and comments into your social media streams. Use relevant hashtags to promote the content. Invite feedback. Encourage interaction and responses from other users. Offer incentives and rewards to involvement. Hashtags provide a great way to promote your message and showcase user-generated content to your audience. 

3. Connecting the Campaigns

The hashtag may appear small at first, but it does have tremendous power and can accomplish amazing things : one of which is being able to connect all of your efforts together.

For example, hashtags could be utilised in a promotional campaign where you have a giveaway for your customers, who simply have to make use of the hashtag to participate. In this scenario, your hashtag begins to grow in popularity and attracts a brand new audience, expanding your audience at lightning fast speed. Expand your campaign to include email marketing where you can connect with your new audience long term. By co-ordinating all your efforts together, you can streamline the process and allow the hashtag to really expand your customer base.

4. Repurposing All That Content

If your hashtag is encouraging user-generated content, why not use that content in other ways to expand your viewing audience?

Choose the high quality images or videos, and use them on your other social media profile pages. The hashtag will allow you to keep your audience connected throughout.

5. Relating to Your Customers in Real Time

Whenever there is an event that attracts global attention, the world participates in the action via their social platforms. Simply by incorporating the latest hashtag for the event, people are able to get involved with the action in real time.

Smart companies position themselves in that global conversation simply by joining in. By focusing on the event, you can use that conversation to get in front of an enormous crowd and introduce your brand to a new audience. If you do it right, you have the opportunity for your message to go viral and reach more people within seconds.

ARE YOU UTILISING THE POWER OF HASHTAGS?

At Roundhouse, we understand the importance of connecting with your audience via social media. We have a tailored range of social media services and management to assist your customer service and outreach campaigns. To learn more about how to strategically use hashtags to market your business, please get in touch with us today.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to build Your Brand With Social Media

2. How to Sell Your Brand in a Sentence

3. Learn more about our Web Design Services at the Gold Coast

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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We can help you succeed online.

3 Simple Ways to Grow Your Brand With Hashtags

by Saul Edmonds

Learn the Basics of Brand Marketing With Hashtags

If you use it intelligently, Twitter can be a form of engineered serendipity.
Jason Silva

Discover Hashtags and Propel Your Brand Message

Overnight it seems - the hashtag has worked it's way into everyday communication.

Take a look around you next time that you are on the road. Note how many companies are currently using hashtags to promote their services and products.

The hashtag is the popular choice for searches on Twitter, Facebook, and Instagram. If you are not using hashtags to leverage your brand, you are missing out on a golden opportunity. 

Find below 3 easy ways to make use of the power of hashtags to grow your brand:

1. Participating In Industry Events Virtually

What can you do if you are unable to attend an event in your industry?

Perhaps there is a seminar or event that is out of town or out of your budget, and although you wish to attend - you are unable to do so.

If you understand the power of the hashtag you could be attending that seminar right now. The conference or seminar will have a hashtag for the event, so make use of it and you can literally follow along from the comfort of your house.

How is this possible you might be asking? The hashtag for the event is usually shared long in advance of that event by the promoters to garner interest early on. 

So if you have access to those hashtags, you now have access to the trends taking place and you can also connect with whomever is speaking at the event.

Begin by searching the main hashtag for the event a few days before the event even starts. Now you have access to the list of speakers for the seminar. On the day of the seminar, simply tune into a live stream of the event and introduce yourself. When you include the hashtag in your posts, the comments that you make will appear on the search results.

Now ask yourself what are your goals? Are you simply posting to expand your network or are you trying to strategically align with industry leaders. Retweet and share your favorite comments for the day to keep your name in the loop longer.

2. Establishing More Credibility

If you are looking for ways to boost your presence online, hashtags are a great way to increase both visibility and credibility.

To do this successfully you need to participate regularly in Twitter chat sessions. From there, you will be able to share some of your expertise and track your online engagement at the same time. These chats usually last about an hour, so be sure to zero in on a specific subject and get involved in the question and answer session at the end. This is where you, the moderator and other participants can reply to each other. 

Keep the hashtag for the chat close by to incorporate in your messages. This will help to organise the conversation throughout. Then later on you can search and sort your tweets by these tags. Once you have done this a few times, why not increase your brand and credibility by hosting your own chat sessions on Twitter. Create your own custom hashtag to use for the session. This can help to promote awareness of your brand and allow you the unique opportunity to connect on a one on one level with influencers and consumers.

3. Reaching the Right Audience

If you want to reach a more local audience, make use of geotargeting techniques.

Broader hashtags will reach a global audience, and are great if you simply want to just get a message to the masses. However, when you need that message to reach people in your city, you have to approach things a little differently.

Finding hashtags that target a unique community in your area is straightforward. Search for the hashtags that are in your city, and participate in the conversation to let your local customers know more about you and your brand. Hashtag your content with your location so people understand exactly where you are coming from.

ARE YOUR EXPANDING YOUR REACH WITH HASHTAGS?

At Roundhouse, we understand how effective social media and hashtags can be - at expanding your reach and connecting with your niche customers. If you want to learn more about how to use hashtags to grow your business locally, please call us for an informal chat.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:
1. How To Grow Your Brand With Social Media

2. 4 Ways to Build Customer Relationships with Social Media

3. 7 Ways to Boost Your Sales with Social Media

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

5 Ways to Boost Ecommerce Sales This Christmas

by Saul Edmonds

5 Ways to Increase Your Ecommerce Revenue This Christmas Time

          Christmas isn't a season. It's a feeling.
          Edna Ferber

Learn to Increase Your Profits This Season

During the 2013 holiday season, e-commerce sales hit an incredible $46 billion is sales.

That number will easily be exceeded this holiday season, as more consumers are shopping online each year. If you are not planning to capitalise on that bounty of potential sales you could be losing an opportunity to increase your e-commerce revenues.

However, if you simply incorporate these 5 sales ideas, you could be significantly growing your opportunities this Christmas.

1. Utilising Adwords Remarketing

Adwords is an extremely powerful tool for targeting new business.

Not too many retailers are aware that by creating a remarking list, you have the potential to explode your sales this holiday season. Remarketing simply is a way to target customers who have already previously visited your website. With Adwords, you simply apply a small snippet of coding on your website and when a new visitor arrives on that page, a cookie is created and saved in your list. The list can later be targeted with specific Adwords campaigns.

To understand how this process works, imagine a visitor stopped on your website page for green t-shirts. Now you create a list for people who wanted green t-shirts, and a display ad with that image will now follow them when they search on the internet, making it much easier for them to return back to your site to make the purchase. 

2. The Power of Facebook Ads

Facebook has quickly become the leader in social media in a short period of time.

Recent studies have shown the average Facebook user is spending 55 minutes a day in Facebook.

If you are looking for a unique way to drive targeted traffic to your website, Facebook is the answer. Each time a person likes you page you can now target them with an advertisement. The Facebook ads also allow you to target specific users and reach a brand new audience. Facebook recent statistics show that right before the holiday season, Facebook sees a huge surge in traffic.

Now is the time to get those Facebook ads ready for the rush on holiday shoppers.

3. Publishing Clever and Exciting InfoGraphics

The infographic is simply the marketers most effective online tool.

It helps to get a message across in a unique way that many other forms of advertising can not. You can connect with an audience and deliver your unique message, allowing the message to be shared by your growing social media audience. The infographic can be shared with your fans, who in turn allow their inner circle to continue to spread the word.

Creating a cleaver infographic themed around the holiday season could explode your sales in just a short amount of time. Bringing awareness to your store can be easily done without the image looking to promotional, and once the word spreads, the influx of new traffic begins. 

4. Using InstaGram to Get Sales

If you aren't already on InstaGram, you are missing a unique opportunity to get your business seen by thousands of new users who are actively looking for new places to shop.

Twitter has seen a drop in usage this year, while Instagram continues to experience a steady growth. The platform is based on the premise of taking photos and sharing them with the world. Smart business owners incorporate their products in those photos, and then encourage their fans to do the same. The end result is you create a buzz to your store and your products.

Incorporate popular hashtags in your posts to reach thousands of new users each day. Offer unique prizes for users who post pictures of themselves with your products. Your brand gets a boost with little effort on your part.

5. Focus on Cart Abandonment

During the increase in traffic to your website this holiday season, there will certainly be an increase in the shopping carts that get abandoned too.

Studies have shown over 68% of shoppers abandon their cart without ever going back to close the sale.

For whatever reason they left, you can to make an effort to get them back to the store to complete the deal. Incorporate new technology designed to trigger a message when a person is about to abandon the cart.

A free shipping offer or special discount code could entice them to complete the deal without leaving.

Incorporate a few of these tips, and your holiday sales will see a significant improvement.

HAVE YOU OPTIMISED YOUR ONLINE MARKETING FOR CHRISTMAS?

At Roundhouse, we understand the importance of connecting with your audience via social media. We have a complete range of social media services and management to assist your customer service and outreach campaigns. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 7 Top reasons why info graphics work.

2. The design studio advantage.

3. Why catalogue marketing works.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

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4 Ways to Build Customer Relationships with Social Media

by Saul Edmonds

How To Use Social Media to Grow Customer Relationships

“Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it.” - Oprah Winfrey

Build Your Brand Reputation

How your brand is perceived online will influence the behaviour of visitors to your website. 

Studies have shown that positive interaction with a company via social media significantly impacts purchase decisions. A genuine two way communication between company and consumer enhances conversion and serves to build long term loyalty. 

In our age of the internet, people still place high value on personal service and one to one attention.

Social media is the ideal channel to broaden your reach and strengthen the delivery of your customer service.

Here are 4 top ways to build customer relationships with social media.

1. Engage Your Customers

Interaction with your social media followers needs to be more impactful and personal than generic responses to inquires or feedback.

If a customer is taking the time to post on your business profile, take the time to reply. Even a small reply of thanks will have a genuine impact and establishes a connection. Remember also that you are not just affecting that one consumer. Anyone who is viewing your social profile is taking notes about how you interact with people.

Aim to provide world class communication - and convert your visitors into buyers.

2. Respond to Feedback

Don't just post replies to positive feedback - jump in and take a proactive approach if occasional poor feedback shows up. These types of feedback might sting, but if you can reply professionally and offer the consumer the opportunity to either talk directly with you, or to follow up with them and resolve the issue, it shows you are taking immediate interest in their problem and doing everything possible to fix it. If a consumer retweets one of your messages, take the time to thank them for doing that. It will encourage them to continue this in the future.

3. Encourage Interaction

If followers on your social media profile are posting helpful content for other users, be sure to thank them. Take the time to repost their messages across your other social platforms. If you receive comments, immediately follow up with a reply or like the post. If there is a conversation taking place, jump right in and offer some advice, tips, or helpful techniques to assist.

Keep your finger on the pulse of your social pages. Your active involvement ensures visitors will view you as a trusted expert who is there when they need you.

4. Just Have Fun

Social media is all about people being social and having fun.

Take time each week to post images, personal updates or even humorous information related to your niche. Let your audience know more about you. Many of your consumers are not used to interacting with the owner of a company, so let them know you are approachable and understanding.

Taking the time to just brighten someone’s day can have far reaching effects - in the future, when they are ready to buy.

ARE YOUR SOCIAL CHANNELS WORKING FOR YOU?

At Roundhouse, we understand the importance of connecting with your audience via social media. We have a complete range of social media services and management to assist your customer service and outreach campaigns. Our talented team of experts works closely with you to create precisely what you need.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

How To Build Your Brand on Twitter

by Saul Edmonds

A Simple Guide to Building Your Brand with Twitter

“Ultimately, brands need to have a role in society. The best way to have a role in society is to understand how people are talking about things in real time.” 
- Jean-Philippe Maheu, Chief Digital Officer, Ogilvy 

Effective Twitter Branding

The key to Twitter branding is solving the needs of your customers - while giving them reasons to want to visit your website frequently.

Getting your buyers excited about your brand via Twitter can deliver huge benefits that are equal to any advertising campaign. Social media websites like Twitter allow you to reach a huge audience - however, you have to get that point across in only a few words. 

Know Your Point of Difference 

When your brand is unique - you stand apart from your competitors.

Utilise that point of difference to solve the needs of your audience. Discover genuine ways to resonate with your customers. Deliver targeted content so that buyers learn more about your business and fall in love with your products and services. Over time - an engaged customer they will begin to talk about your company to their inner circles. This is how the Twitter branding takes off.

Emotional Engagement

Once you get a person emotionally involved with your product, they naturally tell others how your product helps them and share your company information. Every retweet or favourite of your twitter messages, essentially promotes your company and refers others to your business for free.

Harness the Power of Word of Mouth Marketing

It only takes a few people that enjoy your service and tweets to begin spreading the word for you.

They will tweet your messages to their friends, talk about your company when they are at work, or even tell their friends about it when they are socialising over weekends.

The key to Twitter branding is - to get those short messages out there frequently, remind your followers of the quality of your products and services; and provide relevant and unique content that delivers genuine benefit. Your tweets must be 'on brand' - and align successfully with your company message and brand reputation. Relevant information - delivered consistently to your target consumer - will inspire your followers to share with their networks and take your message to the world.

A Targeted Message

When you are passionate about what you are selling, the world can pick that up even in the smallest of tweets. A genuine message sets you apart from your competition. If your products or services are designed to be cost effective and affordable, then send that message. If your products are designed to lessen the carbon footprint of users, tell the world and you will quickly become recognized as a leader in your industry and not just another salesman.

Whatever your business, state your passion in everything you do and say. Be passionate about helping people improve their lives. Let this shine through with every tweet. If your business is all about going green, you can even post when you see a competitors products you feel will help the world. This shows your following that you are not all about making money, you truly want to leave the world a better place. The end result will be more referrals, and in time - many more sales.

Are you making the most of twitter to build your brand?

Roundhouse has been delivering marketing services - both online and offline - since 2001. We deliver innovative social media strategies and content to grow your business and profits online. We can help you utilise twitter to connect with your audience.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified consultant.

phone : 07 5559 0414 (Gold Coast)

phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

See our web design portfolio here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 7 Ways to Boost Your Sales with Social Media

2. 4 Ways to Tell Your Story on Twitter

3. Social Networking for Business

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Learn More!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email.

We can help you succeed online! 

 

7 Ways to Boost Your Sales with Social Media

by Saul Edmonds
 Ways to Boost Your Sales with Social Media

7 Easy Ways to Build Your Business with Social Media

"Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected."
- Mark Zuckerberg

Simple Yet Effective Ways to Boost Sales with Social Media

If you still think that social media will not contribute positively to your business; the time has come to rethink your strategy and get on board with the social revolution.

  • Increasing your brand recognition across multiple channels is a key social media strategy. 
  • When you increase your brand awareness, you will increase your company sales.

Here are the top seven ways you can use social media for your business to grow your profitability online.

1. Getting Started with Social Media

Social media is everywhere and well known platforms include Facebook, Twitter, Pinterest, LinkedIn, Youtube amongst others. Don't get overwhelmed by thinking you need an active presence on all of these websites at once.

The key is to simply get started with one and focus your efforts on creating a professional business profile page. This is going to be a direct extension of your business, so take the time to ensure your branding, images and relevant company information is well represented to potential customers.

Contact your local design or SEO agency if you need assistance with regard to establishing social profiles.

2. Take Time Every Day

Social media is all about being social.

Don't make the mistake of developing your profile and then sitting back and expecting millions of users to like you.

The key here is to find a certain amount of time each day to connect with others and make relevant and informative posts targeted to your niche audience. Posting is not about selling your products and services. Offer some advice and helpful tips along the way and strive to deliver information that is genuinely of value.

3. Never Outsource Your Posting

Always remember that this is your company and your reputation online. Never delegate your social media marketing to an outside source. They will never put their heart into those posts like you will.

Find a little amount of time each day to post and commit to the process. Social media is a long term investment.

4. Become an Authority in Your Niche

Whatever your business niche - you have valuable insights that can help a potential customer.

Take time each day to interact with people and offer some advice or tips on how to solve problems in your industry. These social media for business tips can really position you as an authority in your industry by your followers.

5. Mix it Up Each Day

Just because you can post comments and blogs, doesn't mean that is all you should be doing.

Occasionally post a video to assist your customers with a common problem. Post an image of your staff hard at work to put faces to names behind the scenes. In this context a message about a new product release will have a much bigger impact upon your followers.

6. Stop Focusing Locally

The internet has opened up a whole world of new customers for you.

Consider for a moment that the entire world can see and read your posts now. When you realize your audience is that much bigger, you open the door to making many more sales that you could have even imagined.

7. Don't Spam the Social Sites

Using the 80/20 business rule, only 20% of all your posts should be related to products or services offered by your company.

Post relevant information that can help your customers and they will come back to your page more often. Deliver value – with new and interesting content – and visitors will consistently return to read your updates. Remember that regular visitors will often become customers – so update your content frequently, ideally on a daily basis.

Is Your Social Media Strategy Working For You?

Roundhouse has been providing world class online marketing services since 2001. From web design, to brand management and social media marketing strategy - our expert team delivers professional solutions with one goal in mind - to boost your leads and expand your customer base. 

Get started now. Contact us here.

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Book an obligation free appointment with a qualified consultant.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. 6 Keys to Brand Strategy Development

2. How to Achieve More With Less When Marketing Your Small Business

3. 10 Tips for Better Postcard Design

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates.

4 Ways To Tell Your Real Story on Twitter

by Saul Edmonds
 Ways To Tell Your Real Story on Twitter

Why Authenticity is Essential for Success on Twitter

"The thing I really like about Twitter is the speed with which information reaches me. You find out things from Twitter long before they're on the news. That, I think, is valuable."

- Salman Rushdie


Essential Twitter Tips

Social media has transformed the way that people interact with companies that they want to do business with.

When you are following a company on Twitter it is important for many people that they see the faces behind the name. The days of dealing with larger corporations who keep the identity of employees hidden away from the general public are coming to an end.

People want to be comfortable with the people they are doing business with, and authenticity and transparency are more than just buzz words being thrown around by big business.

The way to reach more people on a personal level especially on Twitter, is to come out from behind the curtain and let your potential buyers see who you really are.

Here are a few ways that you can exhibit transparency with your company on your Twitter profile.

1. Share the Love

When you make a large sale in your company, tell the world about it on Twitter. When you sign with a large company, tell the fans and followers how excited that you are about it. When you have a record week in sales, congratulate your team and take sometime to thank the people who follow you for making your business what it is today.

When you come off as genuine and not bragging, people will get excited for you and want to share in your excitement more often.

2. Be Honest with Followers

Not everything in business is going to be a positive experience.

Your company may have to recall products, or you may have had a bad experience with one of your customers. Share these experiences with your followers too and let them know you are looking for ways to improve on your customer service each day. Don't toot your horn at all the successes and sweep the dirt under the carpet.

Most people respect a company when it takes the initiative. It shows you are only human and working to improve each day.

3. Share Your Dreams

Tell the world about the things that really motivate you and your company.

If your employees are taking part in a local food drive, encourage people to come by and say hello. Maybe you take part each year in some type of humanitarian effort to better the world. This isn't about trying to get attention, this is all about sharing your passion with others in the hopes of getting them excited to.

Authenticity in this area is vital for showing people exactly what type of person you really are.

4. Pass on Some Helpful Advice

During your time in business you have certainly picked up a few tips and tricks along the way that have gotten you to where you are.

Pass on some of those tips to your followers on Twitter. These little pieces of advice can really show a human side to your business, and help to build trust with potential buyers. These are just small bits of information that will provide some help to anyone reading them.

Try and keep the tips related to your industry so that you also help to promote yourself as an authority in your field.

Do you include twitter in your online marketing strategy?

Roundhouse has been providing business strategy and innovative marketing solutions since 2001 - for success both online and offline. Our team of fully qualified experts can help you expand your audience online with twitter and other social platforms with an affordable and targeted strategy tailored to your precise requirements.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified logo designer today.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our design services here.

See our logo portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:

1. 3 Ways to Boost Your Social Media Marketing with Hashtags

2. 17 most Popular Small Business Hashtags

3. Why Facebook is Essential for Business

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates!

 

Why Social Media is Good for Business

by Saul Edmonds
 Why Social Media is Good for Business

Why Investing Time in Social Media Marketing is Good for Business

“Social Media is about being open, being a connector, being supportive and being yourself.”
~ Michael Q. Todd

 Social Media Marketing Made Easy

Social media a powerful tool - that can help to grow your business in today's world.

Getting people to interact and talk about your business is like getting a business referral.

When someone has a good experience or recommends your pages to their inner circle of followers, your business has the potential to be seen by hundreds and thousands of new customers.

Here are some important things to consider as to why investing time in social media is good for business:

Your Customers are Social

One of the biggest reasons to consider social media for business is that it has recently been reported that an overwhelming 73% of adults who use the internet, interact through one or more social media platforms daily.

Facebook continues to be the leader in popular social media with over 70% of all online adults using it. In addition - 40% of these people use more than one social platform – Twitter, Google+, Pinterest and more. If your business is regularly active on these channels, you have the potential to reach out to more people than you ever imagined.

The reason many website owners get overwhelmed when it comes to social media is there are just so many choices as to where to invest your limited time. Although the process may seem a little daunting at first, if you choose the right place to market your business, the end result can pay significant dividends.

Here are some key statistics to help with your next social media for business campaign:

Facebook

Over 60% of all users of Facebook visit the website at least once a day, with 40% of those visitors using it multiple times.

The largest group of Facebook users is between 19 and 29 years old, and comprises of over 80% of the entire websites users. This means if your business is not going to directly impact those users, you might want to focus your efforts on another social media platform. With over 60% of Facebook users making an annual income of $75,000, this is the one website where people with decent salaries socialise.

Twitter

Over 45% of all users of Twitter visit the website once a day, with 29% stopping by multiple times to check their feed. The highest amount of users again fell in the 19 to 29 age bracket, with approximately 18% of all adults who surf the web visiting Twitter each day.

LinkedIn

The demographics at LinkedIn are definitely geared towards the business professionals. LinkedIn is the only social network with the majority of daily visitors falling into the 50 to 64 year old bracket. LinkedIn is also the popular choice for adults who earn an income of over $75,000 a year.

Other sites like Pinterest and Instagram see high traffic each day and are geared more towards posting images than interacting in a social setting like Facebook and LinkedIn. Instagram was recently bought by Facebook and it is another useful platform from which to grow your brand.

These numbers on the social sites are a clear indication that the majority of people are spending a significant part of their day on social media.

Find Your Social Voice

It only makes sense to get involved. A social business profile enables you to interact regularly with customers and prospects – and build ongoing relationships. Relationship building is at the heart of every effective marketing strategy.

Are you taking full advantage of the social media revolution?

Roundhouse has been delivering innovative digital media solutions to businesses since 2001. Our team of online marketing experts can help you to grow your business with social media.
Talk to us for an obligation free assessment of your online marketing strategy.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. 3 Tips for Smarter Digital Marketing

2. Digital Branding

3. How to Tweet a Photo Straight From Your Camera Roll

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates.

 

Social Networking for Business

by Saul Edmonds
Social Networking for Business.png

3 Key Social Networking Strategies To Build Your Business

"Networking is an essential part of building wealth."
Armstrong Williams

Outbound Marketing vs Inbound Marketing

Traditional paid advertising still works - although, social networking has arisen over the past few years as a powerful complimentary strategy.

Inbound marketing refers to the practice of offering value (in the forms of online information, entertainment, community) to your audience - for free.

Customers and prospects make use of this value - by reading, downloading and sharing relevant content - and progressively build trust with a company. Over time, loyalty develops towards this company and brand, as a trusted provider of quality goods or services. 

A brand is effectively promoted by the value they offer to their audience.

Social networking is the process of making connections with people online.

Together, social networking and quality content form the basis of an inbound marketing strategy.

Social Networking for Business Growth

Find new ways to integrate social media into your marketing efforts.

Social media builds trust. People trust the opinions of others - their friends, family and online communities.

Studies indicate that:

  • 70% of people trust online opinions
  • 92% of people follow recommendations from friends and family

Use the power of trust and grow your business with social networking.

1. Use Social Networking for Audience Acquisition

Develop a creative and consistent cross channel marketing campaign. Quality content is essential. Develop content that people will find relevant, informative, interesting or entertaining. Genuine value must be present. 

Take time to identify who your is your target audience - and what information would resonate most effectively with them. Aim to deliver quality content of the highest value, that will motivate people to actively share.

2. Use Social Networking to Build Community

Create your own social networking community. Find and actively participate in online communities relevant to your niche.

Create trust and support for your business via these communities. Seek to establish your own community with both online and offline activities that are relevant to your audience.

3. Use Social Networking to Showcase your Expertise

Find innovative ways to bring your expertise to your connections. Aim to assist - never to sell.

Publish your knowledge in a format that is readily sharable. Your business will gain credibility and your audience will benefit.

Invite other industry 'thought leaders' to participate. Develop proactive partnerships that compliment your expertise and experience.

Social Networking builds momentum. The more actively you engage with your audience - the more momentum you achieve. The more you give - the more your gain. Your key benefits are: more exposure, wider reach, higher levels of engagement and increased brand loyalty.

A genuine commitment to serving your customers - and developing more innovative ways to do so - is key to taking full advantage of the opportunities that social networking offers to every business today.

Do you need assistance with social media marketing or social networking?

Roundhouse has been providing design services in Brisbane and at the Gold Coast Queensland for over 10 years. Creative director Saul Edmonds has over 20 years professional brand and design experience.

Roundhouse is dedicated to delivering effective social media services with a high ROI. We work to understand you, your business and your customers and tailor a solution to increase your profits. 

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TALK TO ROUNDHOUSE

We can help you succeed online.

Contact us here.

View our portfolio here.

Visit our sound design website here. 

phone : 07 5559 0414

email : us@roundhouse.cc

visit : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

postal : 2/22 Tourangeau Crescent, Varsity Lakes Gold Coast, Queensland 4227

If you enjoyed reading this article, you may also enjoy the following:

1. 3 Tips for Smarter Digital Marketing   

2. Targeted Advertising   

3. Digital Branding  

 

 

 

7 Top Reasons Why Infographics Work

by Saul Edmonds
When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.
Ansel Adams

Infographic Design

Infographics are a powerful tool that builds communication and promotes information sharing.

Infographics are increasing used by businesses to share data in a format that is easily read and shared.

Infographics make complex information readily accessible. 

Every business can benefit from incorporating infographics into their marketing and content schedule - as customers and audiences strive to learn more about the facts, figures and data trends of the companies they support and the world at large.

Consider infographics as a useful tool to help build your 'brand story' online.

 

Why do infographics work so effectively?

It is said that there are three styles of information processing: by auditory, visual and sensorial means.

Many people are primarily 'visual learners', in fact - our brains process images faster than words.

It is estimated that we retain only 10% of textual content we read - while images make a stronger impression.

Text and images, data and statistics - combine readily to create a visually compelling story.

A well designed infographic combines these elements in an easy to digest format. 

Take advantage of the power of visual communication and convey your message with a custom designed infographic.

Read on for our 7 top reasons why infograpics have become such a useful tool online.

1. Infographics are user friendly.

Utilise the power of 'visual communication' to facilitate understanding.

Data is most potent when presented in a visual format. A quality infographic combines visual elements, text and data - to capture the attention of your audience and simultaneously educate and inform. The best infographics and memorable, attractive and incorporate company brand style guides. 

2. Infographics are shareable.

Share your message via a custom designed infographic. 

A key reason for the increased popularity of infographics is ease of sharing. A quality infographic will be instantly shared via social channels such as Facebook and twitter. Social sharing is great for increasing website traffic and improving search engine rankings. Include infographics strategically within your seo and content promotion campaign.

3. Infographics are easy to read.

Infographics provide 'in-depth information' in an easy to read format.

A simple approach is often best, particularly when presenting complex data. Detailed concepts are able to be presented clearly and thus promote analysis and understanding. Infographic design is conceptually driven by the data it presents.

4. Infographics enhance communication.

Infographics are self explanatory.

An attractive and interesting infographic promotes immediate response. No specialised knowledge is required. Every subject is suitable for illustration via infographics and data visualisation. Infographics are ideal for sharing serious or complex information with your customers and prospects. 

5. Infographics are highly targeted.

Use infogrphics to engage your audience world wide.

Create an infographic that resonates meaningfully with your target audience. Help people remember more about your company and services. Extend your reach with visualised information. Introduce facts and figures in a clear illustrative way that is anything but boring!

Every infographic should be custom tailored to your readers. All industries and businesses can benefit from a clear and simple message presented with style.

6. Infographics are memorable.

A well designed infographic is eye catching and will be remembered.

Effective visual content attracts attention. Engage your audience 'visually' to promote your message. 

7. Infographics promote brands.

A quality infographic has enormous viral potential. Embed your brand strategically throughout your infographics and increase your brand profile via twitter, Facebook, pinterest and more. Choose colour combination and typography that is 'on brand'. Keep your message clear. Target your niche market.

Use infographics to position your brand online as a market leader.

Utilise the power of infographics in your next campaign!

Discover the many benefits to creative marketing with infographics. 

Roundhouse offers professional infographic design and promotion services. We can assist with infographics and innovative branding strategies. With over 20 years design, brand and printing experience - trust Roundhouse to deliver a quality infographic, custom designed to meet your needs.

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Need Infographics?

Talk to Roundhouse. We can help.

phone : 1300 727 749

email : us@roundhouse.cc

 

See examples of our infographic work here.

Roundhouse is a full service creative agency.

If you enjoyed reading this article, you may also enjoy the following:

1. The Design Studio Advantage

2. A Guide to Our Quality Web Services

 

 

​ 3 Tips for Smarter Digital Marketing

by Saul Edmonds

Use Digital Marketing to Grow Your Business the Smart Way

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” (David Meerman Scott)

Many small businesses are making the decision to develop social and digital marketing strategies. Digital marketing is cost effective and offers a clear ROI long term. Use social media to broadcast your message and find your target audience.

The 'must haves' for businesses today include:

  • A Company Blog
  • Facebook business page
  • Twitter profile
  • Google+
  • Linkedin
  • Pinterest

Small businesses are increasingly acknowledging the long term investment value of a digital marketing campaign. Yet with so many social channels to maintain, many companies falter in the early stages. How can so many social networks be effectively managed, updated and maintained cost effectively on a daily basis? 

3 Top Tips to Keep it Simple & Maximise Your Impact Online 

1. Streamline Social Media Management

Every small business owner has multiple demands on their time. To save many and ensure consistency, many companies choose to manage their digital marketing campaign in-house. The advantage of this approach is that you know your audience in a real way. An effective digital marketing strategy for small business is always customer-centric. 

Finding the Time
very campaign must begin with a regular time commitment. Digital marketing is a campaign that should be actioned on a daily basis. As a guide, assign at least an hour per day to your digital strategy. Successful digital marketing requires consistency, quality and regularity. 

Savvy Broadcasting
simple strategy that works is to push your content automatically to other networks. Promote your blog posts via twitter and also push the same content to Google+ and Linkedin. Integrate Pinterest with Facebook and cross promote your content to followers and fans.

This strategy helps people find you and your information on the channel that works best for them. It also saves you time and helps you get the most buzz from your content.

2. Convert Engagement into Business

Develop your content strategically to lead viewers to discover your products and services.

Best Practices that Lead from Engagement to Sale
ith so many businesses entering the digital space, it is important to 'rise above the noise.' Design your content to gain the attention of your audience and then keep it by delivering on the promise of quality. 

The broad goal of any digital marketing campaign is to initiate a relationship with a prospect or customer and then reinforce it with relevancy. Relevant and consistent content - highly targeted to your audience - boosts engagement and sales long term. Ensure your digital communications provide real value to your customers.

3. Integrate your Channels 

A successful digital marketing campaign delivers business growth, higher engagement, loyalty and improved customer service. Co-ordinate your social channels to mutually enhance each other and build momentum. 

A Co-ordinated Plan Makes Everything More Simple
rticles, images and content should be designed to align closely with your core marketing goals. Aim to consistently re-enforce your brand message across your channels. Whether you are posting an image to Pinterest or writing an article for Google+ - ensure your content connects with your audience and matches their expectations.

The key to successful digital marketing is to keep up with your networks. Understand your brand message and broadcast it in a consistent and relevant way to your target audience. 
A successful social presence will increase your profitability long term. 

Since 2000 Roundhouse has provided a full range of digital marketing solutions for businesses throughout the Gold Coast, Brisbane and Australia Wide. Our digital services include:

  • Web Design
  • Web Development
  • eCommerce
  • Copywriting
  • Content Development and Promotion
  • Social Media Services
  • Mobile Development Marketing
  • Email Marketing
  • SEO

Our solutions are custom designed to suit your business and your budget. We design our strategies to suit your needs and grow your business online.

Do you need Digital Marketing Services?

Talk to Roundhouse. We can help.
iew our portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
. Top Tips for Choosing the Right Web Agency
. Digital Branding


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    Targeted Advertising

    by Saul Edmonds

    se targeted advertising to grow your business

    “The odds of hitting your target go up dramatically when you aim at it.”
     (Mal Pancoast)

    Targeted advertising is a term much in use today. 

    What is Targeted Advertising?

    A 'target' is a highly defined demographic of potential customers. Marketing actions are designed and strategically delivered to reach this demographic. Targeted advertising seeks to directly address prospects who are most likely to convert : your 'target market'.

    Like an arrow, targeted advertising seeks to hit the 'bull's eye'. 

    How to Define a Target

    Targeted advertising requires the development of a detailed audience/ user profile. This information includes consumer traits, behaviours and demographic information (such as location, age, gender, occupation and more). The fundamental question to ask is 'who' - who is your potential buyer?

    Who is your target audience?

    A target audience comprises two groups:

    1. New Customers - those who want to buy your product and have the resources to do so.
    2. Existing Customers - those who have purchased and may do so again.

    Marketing is about people. Targeted advertising requires a statistical profile of new and existing customers relevant to your business. Reach your target market by getting to know your customers better.

    Targeted Advertising Saves Money

    The broad goal of any advertising campaign is to increase profitability while minimising costs. A targeted advertising campaign saves money in that resources are channeled to a highly specified market or target. ROI increases as prospects are engaged more efficiently.

    Targeted Advertising & New Media

    New online media has enabled audiences to be tracked. For example, Facebook advertising uses profile information to allocate advertising matched to your details. Internet search results are influenced by demographics and search terms. Online and mobile behaviours can be predicted on the basis of patterns monitored via cookies and tracking codes. 

    Targeted Advertising is Effective

    A study by the Network Advertising Initiative (2009) determined that targeted vs non-targeted advertising yielded 2.7 times more revenue. Users were are twice as likely to convert upon click through. Targeted advertising provides an increased ROI. Targeted Advertising enables marketers to reach audiences with less expenditure. See the report here.

    A better understanding of your target market will inevitably inform all aspects of your business from advertising to operations and management systems. Logo design, branding and social strategy should be integrated to effectively communicate with your customers. Take the time to understand your audience and tailor your marketing accordingly. 

    Roundhouse can help you deliver a highly targeted advertising campaign. We have over 20 years of design and advertising experience, both online and offline.

    Do you need targeted advertising for your next campaign?

    Talk to Roundhouse. We can help.
    Get started with an obligation free consultation.


     Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      ​Digital Branding

      by Saul Edmonds
       digital branding

      How to achieve digital branding success 

      The goal of branding is to create a meaningful dialogue between company and consumer. 

      Digital branding refers exclusively to online brand messages. Audience engagement is the key to establishing a relevant brand in the digital world.

      What is Digital Branding?

      In an increasingly 'online world', brands must adapt their marketing tactics to the digital space.

      Digital branding seeks to establish communication channels online in which both the brand and the target audience share and engage proactively via the internet.

      Customer loyalty is strengthened when brands participate in the conversation.

      Today, direct communication is paramount. Companies are increasingly acknowledging the many benefits to building a strong brand online. Customers appreciate brands that provide relevant feedback, respect people as individuals and provide up to date information. 

      Actively building customer relations online is fundamental to digital branding success.

      What are channels for digital branding?

      Digital branding channels include blogs, forums, networking and bookmarking sites. Social media sites such as Facebook, Pinterest, Twitter, Youtube and Flickr should be strategically integrated into every business digital branding strategy.

      Branding across these online platforms must be visually consistent. Companies should ensure logo and brand style elements are well represented.

      Brand engagement via relevant information and interaction is the key. Consumers prefer to communicate with 'real people' behind the brand. Brand representatives must present a consistent brand message - as every communication is part of the whole.

      Digital Branding and Audience Engagement

      Digital branding is about observation, participation and contribution.

      Brands must strive to actively serve their audience. Social media is a powerful tool that can be utilised to service clients better than ever before. 

      Companies should carefully reflect on ways to ensure their brand is increasingly relevant and useful.  Information should be offered free of charge. This will further increase audience engagement and boost profitability long term.

      Digital branding is a long term strategy that must be maintained on a daily basis. 

      Brand Monitoring and Feedback

      Digital branding gives brands many opportunities to gain feedback directly from consumers. This is an affordable way for brands to monitor the success and relevancy of products and services. This is a great way for brands to continue to improve.

      Brand Community

      The ultimate goal of digital branding is to build a loyal community of engaged followers. Brands must seek to encourage interaction and reward loyalty.

      At the core of digital branding is the drive to better understand and communicate with the consumer. Brands should integrate creative ways to stimulate dialogue.

      Negative comments and feedback are best addressed by direct and open means. A genuinely unsatisfied customer will always appreciate a fair response and offer of compensation. 

      Digital Branding for Your Business

      Opportunities to grow branding online continue to expand. Brands should embrace the new paradigm and seek to serve their audience. A commitment to building a strong digital brand will return a positive result.

      Grow your Business with Digital Branding

      Roundhouse Creative provides a complete digital branding service. From brand development to online promotion, we can extend your brand across a variety of channels and platforms both online and offline. View our brands.

      Learn more about how a digital branding strategy can benefit your business.
      Talk to Roundhouse. We can help.

      Get started with an obligation free consultation.


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        How to Choose A Web Developer

        by Saul Edmonds
         web development

        How to choose the right web developer for your business.

        What is web development?

        The term 'web development' relates to the technical and structural aspects of a website's functionality. It is the 'web developer' that makes a 'web design' work in practical terms.

        Web Development includes such elements as domain management, sitemap architecture, programming, specialist coding and security procedures. 

        Web development is a highly specialised field that includes several disciplines such as web programming, information systems and architecture, internet application as well as an understanding of usability and online marketing.

        A successful and highly converting website needs to 'look good' (with a visually appealing web design) and 'work well' (with integrated web development systems).

        Your Business and Web Development

        Every successful website needs to be 'found online'.

        Professional web development boosts search performance. A well developed website is built to be search engine friendly. SEO (or search engine optimisation) refers to the techniques designed to achieve search rankings for targeted keywords.

        It is estimated that more than 76% of all purchase decisions are made online.

        A well developed website that is highly optimised for keywords is essential for businesses today. To remain competitive, every business should identify their target market. Today that target market is found increasingly online. A well branded, user friendly and professionally developed website will boost profitability.

        Audiences are increasingly sophisticated and well informed. 

        Every website should be designed to meet the requirements of your target market. A professional web development company will take time to understand the specific needs of your prospects and clients. Features and functionalities best suited to conversion and service will be carefully implemented into your website. Every website should be designed and developed for success.

        Choosing the Right Web Developer

        Quality web development is always in demand. Web development is a high growth industry. 

        A customised website should deliver significant ROI. Online marketing and increased online visibility is a must for every business. A marketing plan that includes internet promotion, a social media strategy, eCommerce, email newsletters and SEO will drive traffic and increase profitability.

        A quality website is the foundation of a successful internet marketing campaign. 

        Take care to ensure your web developer is experienced and professionally qualified. 'Cheap' or 'Budget' websites can be false economy. Take time to choose a web developer with an extensive portfolio and client list who can demonstrate proven results. Ask for testimonials. Getting the right website is the best investment your business can make. 

        Choose Roundhouse for Professional Web Development

        Roundhouse has over 10 years professional web design and web development experience. We deliver customised solutions that boosts profits. We aim to build brand reputation and enhance customer conversion. Our designs are highly targeted to meet the needs of each individual business. Our clients include medical professionals, real estate agents, ecommerce providers, professional services and many more. Please view a selection of our work in our portfolio. 

        The Right Website Solution

        The Roundhouse team is well positioned to design and develop a tailored web solution for your business. We take time to understand the needs of every customer and we offer ongoing support to ensure success into the long term. Our highly customised solutions are guaranteed to meet your individual requirements.

        Trust your website development to the professionals at Roundhouse. We have the knowledge and expertise to grow your business in the online space.

        Contact us (617) 5559 0414 for an obligation free consultation.

        The Roundhouse Web Development Process

        Roundhouse ensures the complete success of every web project with our innovative '5 Steps to Success' Web Development Process.

        We guarantee 100% customer satisfaction with our dedicated design revision policy.

        1. Analysis of Brief

        Our web development experts meet with you - either in person or via Skype - to obtain a detailed understanding of your business and website requirements.

        An in-depth analysis of your web project is formulated to establish project guidelines and style guide.

        2. Strategic Plan

        Your web content is organised and evaluated in consideration of project goals. A plan is developed for site structure and content organisation. Online marketing plans are established. Relevant social channels are identified and integrated into the design process.

        3. Custom Design 

        You website interface is custom designed and available for detailed review. An additional meeting may occur at this time to discuss the website and functionality prior to site build.

        4. Custom Development & Build

        The web design is built to a fully working site. Site structure and architecture is tightly aligned to ensure functionality and usability appropriate to your target market.

        5. Site Launch + Review and Monitoring

        The website becomes 'live' on the web. It is optimised for search engines and online performance metrics are closely monitored across all platforms.

        Talk to the experts at Roundhouse. Contact us to discuss our innovative web development process on (617) 5559 0414 for an obligation free consultation.

        Custom Designed Solutions

        The best advice with regard to selecting a Web Developer is to choose a company you can trust. 

        At Roundhouse we put the customer first. We are committed to every project and excellence is the minimum standard.

        We understand the importance of getting the right website for your business. We know from experience - that a website that is professionally designed and developed offers superior performance and higher returns. A website is an important investment for every business owner.

        Roundhouse is a premier web design and development company. From our Gold Coast office we service companies Australia wide. We provide a complete range of services from branding right through to design, development, internet marketing, social media and mobile compatible design.

        Talk to Us. We can help.


        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke (1).png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

        Saul and his team can help you grow your business and discover new possibilities with :

        • strategic brand design
        • web design & development
        • app design and development 
        • digital marketing 
        • creative engagement 

          Saul Edmonds believes that every project begins with a story. 

          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

          Find out how Saul can help you turn your ideas into reality.

          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

          Phone : +617 1300 727 749
          email : us@roundhouse.cc

          • Learn about our web design here.
          • Learn about our app development here.
          • See our brand and logo portfolio here.

          Connect with Saul Edmonds on Linkedin here or Google+ here.
          Connect with Roundhouse on Google+ here.

          Sol Cleanse Website Launch

          by Saul Edmonds

          We've just launched the New Website for Sol Cleanse. See the below excerpt from the website to get an idea of what goes in the very healthy & tasty world of Sol Cleanse.

          "It is our mission at Sol Cleanse to introduce people to and support people with fabulous health. But our mission also goes deeper than that. Our intention is to inspire people to live the life they truly love, by helping people connect with their deeper truth whilst going through their cleanse process.

          Have you ever done a juice cleanse? We have had such wonderful experiences with juice cleanses, but found that producing enough juices for a several day cleanse, whilst continuing “life”, was time-consuming and challenging. We realised that many people were in the same situation as us – wanting to experience all the benefits of a juice cleanse but it was all too much of a hassle… "


          Contact Roundhouse Now! 
          Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

          Saulke (1).png

          Get to know Saul Edmonds & Roundhouse

          As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

          He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

          Saul and his team can help you grow your business and discover new possibilities with :

          • strategic brand design
          • web design & development
          • app design and development 
          • digital marketing 
          • creative engagement 

            Saul Edmonds believes that every project begins with a story. 

            Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

            Find out how Saul can help you turn your ideas into reality.

            Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

            Phone : +617 1300 727 749
            email : us@roundhouse.cc

            • Learn about our web design here.
            • Learn about our app development here.
            • See our brand and logo portfolio here.

            Connect with Saul Edmonds on Linkedin here or Google+ here.
            Connect with Roundhouse on Google+ here.

            by Saul Edmonds