10 Best Practices For Enterprise Mobile App Development

by Marketing Roundhouse

A Guide To Best Practice Enterprise App Development

"In actual life, every great enterprise begins with and takes its first forward step in faith."  —August Wilhelm von Schlegel

How To Grow Your Business With Enterprise Apps

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When it comes to enterprise mobile app development, businesses of all sizes are finding new ways to take advantage of the technology of the day. 

The business world was revolutionized once the computer became a global phenomenon, and now it appears enterprise mobile apps are poised to have the same impact around the world.

These enterprise mobile apps are focused on software that is user-friendly. 

These apps are used by employees working in the field, the sales team, maintenance department, and even delivery personnel. These apps are not developed with the customer in mind, they are used to streamline the business, organize tasks, and manage data.

Overloading the team with enterprise mobile apps that have a ton of unnecessary features is not good for business, so better understanding what needs to go into that app can go a long way in the success of your company.

Here are the 10 best practices for enterprise mobile app development success.

1. Detailed Training Program

Throughout the company, there are going to be employees that have different levels of technology literacy. 

Expecting the entire work force to instantly understand the enterprise mobile app is too much to be asking. All employees will eventually need to be on board with the software, so creating a detailed training program that will bring everyone up to speed is advised. By keeping close tabs on employees during the training, eventually everyone will absorb the information at their own pace.
 

2. Minimizing App Sizes

Be sure that the app size is small enough that it is not taking up too much space on the user's device. 

When the work force is spending a considerable amount of time of the road, they may be using several other apps to perform work duties. When it comes to enterprise mobile app development, go for streamlined and nimble, focusing on core functions and nothing else.

3. Importance of Branding

The enterprise mobile app must be consistent with the rest of the company brand. 

Instead of just offering the team a bare-bones experience, sprinkle in some branding flair without taking up too many of the resources of the device. As the employees get more comfortable with the app and the branding message resonates with them, they help to spread that word in everything they do.

4. What Is Important

It is important to walk a mile in your employee's shoes before the enterprise mobile app development can commence. 

When the team is on the road most of the year, if you do not understand what they need in order to perform at a high level while away from the office, the app will never provide the team benefits. Focus on responding to their unique needs, getting in-depth insights to what kind of challenges they face each day.

5. Adaptive Designing

By using more versatile layouts compatible with laptops, tablets, and mobile devices, you can keep the whole team on board. 

There really is no telling what platforms work best in certain situations, so the enterprise mobile app development needs to work across all these platforms effortlessly. It is hard to assume which device each employee is more comfortable with, so cross design covers them all.

6. Focused Content

Determine what features are most important to the overall project and focus there.

Leave all the other aspects of the project out of the mix, the last thing you want to do is confuse or distract these employees from the task at hand. If you focus on the content, then the likelihood that users will drift off to social media or other features is less likely because they only have one option in front of them. A clean simple look can often have the biggest positive impact for a business.

7. Iterative Design

The way iterative design works is simple, once the enterprise mobile app development has commenced, updates will be deployed in cyclical patterns. 

This helps to allow the development team to get feedback from the users along the way without having to roll out one huge update. The design is never going to be perfect the first time out, so by making use of this technique, in time the overall mobile app will be better in tune with work best for everyone.

8. User Experience

One of the things the enterprise mobile app development team need to address is the user experience. 

The ultimate goal of the app creates a workable software that enhances the day of the user at work. Once it becomes a part of their everyday routine, they will be able to work more efficiently. Those apps that are created that are too cumbersome simple are left to their own and never utilized, a waste of valuable resources. When the design team can look at the apps they use each day and draw upon those experiences, the entire project will be a success.

9. The App Protection

Employees will be able to take advantage of data encryption, authentication, and management sensitive information, which keep data protected even when they are in use at multiple remote locations. 

It is important to make use of the App Store because as the web becomes larger, your assets must be protected.

10. Smart Sensors

As the technology keeps advancing each year, it is important to stay ahead of the curve and incorporate some IoT technology into the app design. 

These employees are already familiar with this technology at home when they order a pizza, lock up their house, or turn on the oven from their mobile device, so look for ways to make their time at work less stressful and more productive. 

Things to consider with the enterprise mobile app development is GPS, sound activation, or remote access features.

When it comes to enterprise mobile app development, keep an eye on the needs of the employees and the other on future development. This is plenty of information to help your business to get a good start in the right direction with starting on your own enterprise app, so take advantage and get working on that implementation today!

Do You Need A Tailored Enterprise App Solution?

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke.png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

 

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    If you enjoyed reading this article, you may also enjoy the following:

    1. Targeted Advertising

    2. 7 Tips for Marketing Success

    3. Digital Branding

    Roundhouse - The Creative Agency

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

    Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

    Best Mobile UI/UX Design Practices & 6 Common Pitfalls to Avoid

    by Saul Edmonds

    A Simple Guide To The Best Mobile UI/UX Design Practices

    sept17-blog_Best Mobile UI-UX Design Practices & 6 Common Pitfalls to Avoid.png

    "The methodologies and best practices used to develop software can be applied successfully to any challenge in life." ―Walter O'Brien

    Designed For The User

    In order to create the best mobile apps as far as functionality, you have to be focusing design efforts on the user experience (UX) and intuitive products (UI). 

    Where many mobile app developers miss the mark is that they focus so much effort of positive UI/UX design practices, they never give attention to pitfalls that need to be avoided. 
     

    The following information will give you a good idea on the best UI/UX design practices and common pitfalls to avoid.

     

    The Best UI/UX Design Practices

    The days of having a user manual within reach are over, everyone expects that intuitive products are available.

    The target user needs to have a complete understanding of the effects and behaviour of the mobile app without bringing experimentation, memorization, or reason into the mix. 

    The focus must be a streamlined user experience that allows them to utilise the best features of your app (easily).

    Ensure Consistency Above All

    In order for intuitive products to work, there must be consistency within. This consistency is even more important that the visual appeal of the app

    Ideally, the user will intuit how to to use the app from prior experience. The learning curve here is virtually going to be flat, this is all about giving the users exactly what they already expect from the app without reinventing the wheel.

    The User Experience is Paramount

    One of the best ways to enhance the overall user experience is to stop designing the mobile app like a programmer would. Instead of just dropping features into the app, come from the point of view of the end-user instead.

    When you come from the mindset of the user instead of the programmer, amazing things will happen.

    The focus here needs to be on the goals of the user. Requirements and features are not as important today for the user as their needs. It doesn't matter how many functions and different sounds your alarm clock app has, it the user can not set the alarm quickly or make changes instantly, they will find an app that will. 

    Bottom line is that the app must address the needs of the user, not packed to the brim with features.

    Build Apps For Success

    When you connect the user with a mobile app that not only addresses but solves their needs, your mobile app will be a success every time.

    Take a look at the user experience from their point of view. 

    Most users dislike repetition - such as having to click a dozen times to perform one task.  For example, ff the user is about to fall asleep and wants to set their alarm for an hour later but it takes 12 clicks to do so, you lose them. 

    This is common sense but often lost in development. 

    Some mobile app designers feel the need to show off their skills by making simple tasks complicated. 

    If the task can be performed in one click, then make it one click and move on to other areas. When you can reduce the clicks to get to the desired results, the users will be more likely to make use of the apps.

    6 Commonsense UI/UX Design Pitfalls to Avoid

    1. When you are ignoring human interface guidelines (HIG), your mobile app is doomed to fail. This should be the main focus of your design efforts.

    2. If you are making the tap regions too small, users are going to have a difficult time performing tasks and grow increasingly frustrated with the performance of the mobile app. Remember that everyone has different size fingers.

    3. Stop trying to cram so much into one space. If there is more than a single thing to do on that screen, it will become a problem. That may work on a laptop, but mobile is going to become a real issue.

    4. Never assume that the user is going to completely understand multi-finger gestures. Users know how to pinch, tap, and swipe, but when these gestures need to be combined to perform a task, you could lose a huge part of the audience.

    5. The biggest UX pitfall to avoid is slow responding features. When a user drags or taps something, it needs to move immediately. The key to avoiding this pitfall is responsiveness, responsiveness, responsiveness!

    6. Make sure that the navigation on the app is clear. If the user can not get around easily, they will not be using the app very long.


    Just know that when it comes to UI/UX design practices, you are not going to hit it out of the park on the first attempt. 

    By paying close attention to user feedback, you can sculpt the app so that it focuses more on the goals of the user as if they designed it themselves. Learn from the mistakes along the way and just keep making small adjustments until you get rave reviews across multiple platforms.

    Do You Have An App Idea?

    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke.png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

     

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      If you enjoyed reading this article, you may also enjoy the following:

      1. 4 Simple Ways to Optimise your Website for SEO

      2. How Mobile Websites Boost Sales

      3. 14 Keys to Quality Web Design

      Roundhouse - The Creative Agency

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

      Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

      What Are The Top HTML 5 Frameworks for Mobile App Development?

      by Saul Edmonds

      A Guide To The Top HTML 5 Frameworks

      sept17-blog_What Are The Top HTML 5 Frameworks for Mobile App Development-.png

      "High achievement always takes place in the framework of high expectation." ―Charles Kettering

      The Ongoing Popularity of the HTML 5 Framework

      With all the latest advancements in mobile app development over the last few years, the task of creating compelling mobile applications is easier than ever. 

      These creative frameworks have identified the issues of the past and now make it easy for the developer to focus on building robust and user friendly applications that function with less glitches. 

      The popularity of the HTML 5 framework can not be understated, it has grown to the point that developers expect only great things when they make use of the platform.
       

      A Smoother Process + Better Result

      The HTML 5 framework is designed to add enhancements to an existing interface while helping to further boost the usability of the apps. 

      In short, the right HTML 5 framework will help to ensure a smoother app development process for all involved.


      As the push continues each year to stay ahead of the curve, a number of HTML 5 frameworks for mobile app development have risen to the top in this industry. The UI framework is nothing more than a set of concepts and codes that help to simplify common issues. 

      In laymen terms, the UI framework are a set of unique libraries that will allow the mobile app developers to build more efficient applications for their customers. These libraries are comprised of JavaScript and CSS files, used in collaboration with the HTML files. As far as the mobile app development, this framework is described to be a package of standardized codes that include CSS, JavaScript, and HTML.

      So without further ado, these are the top HTML 5 frameworks that are efficient for mobile app development.

      1. The Ionic Framework

      The Ionic framework is considered to be a hybrid mobile app development tool that has a large dependency on the HTML 5 technology. 

      This is an open source, complete with a front end SDK that can be extremely powerful and will enable the developers to design unique applications that do not comprise any of the quality of the app. 

      The Ionic library is literally packed with web components, gestures, and tons of resourceful tools that will help to make the design process easier. The Ionic framework is also efficient at producing both intriguing and interactive apps. In addition to this being a very popular framework for mobile app development, it can be especially helpful for the developers who want to make use of the app testing process.

      2. The Sencha Touch Framework

      The Sencha Touch framework is a very popular HTML 5 mobile app development system because it utilizes the MVC (Model View Controller) to help the developer to be able to create unique hybrid applications. 

      The framework takes all the guesswork out of this complicated process, allowing the team to function on functionality. When developers make use of the Sencha Touch framework, there will be an ease in coding on various mobile OS systems without having to alter the feel or the look of the app. 

      This framework can easily build any replica of an existing app when it is collaborated with phone gap. This is a commercial venture that comes with dense technical support, tools, and documentation

      3. The Adobe Top Coat Framework

      The Adobe Top Coat framework stands on reputation alone as one of the top mobile app developer tools. 

      When you hear the name Adobe, you know that extensive work behind the scenes has gone into the development. The Adobe Top Coat framework is an incredible HTML UI platform that has many enriching features that allow the developer to create mobile apps for free. 

      This framework does rely on the CSS more so than the JavaScript, allowing it to provide more control for the developers. 

      The Adobe Top Coat framework does have a substantial edge over many of the other frameworks as far as appearance and speed for desktop browsers that make use of style sheets or touch target controls. Mobile app developers are able to create creative applications that have a certain flair unlike any others.  

      4. The Kendo UI Framework

      Another very popular framework that utilizes the HTML 5 is Kendo UI. This is the perfect mobile app developers tool for creating some really stunning out-of-the-box designs that have their own unique functionality. 

      Basically you can get working quickly and have a stunning design in half the time with this framwork. The Kendo UI is dependent on the jQuery powered UI widgets, but that makes the end result so compelling. 

      This particular framework has a large number of built-in themes that the developer can make use of when creating applications. 

      The Kendo UI has a theme builder that allows the developer to alter the look of any mobile app on the go. This framework does integrate well with AngularJs and Bootstrap Loader.

      5. jQuery Mobile

      When it comes to jQuery Mobile, it is by far the most commonly used of all the HTML 5 frameworks. 

      The reason for the popularity with developers is because the jQuery Mobile is considered to be a minimalist framework. One of the reasons for the attraction to this framework is because it does provide the developer a variety of mobile user interfaces. 

      These interfaces are key in helping to replicate the usability and the appeal of a true desktop site. The jQuery Mobile framework is programmed with the HTML 5 elements like CSS and JavaScript.
       
      Part of the overall appeal of the jQuery Mobile is that this framework helps to build touch-optimized apps that are responsive and run smoothly across a number of platforms on a variety of devices.

      The Next Step

      Now you should have a better idea of the top HTML 5 frameworks and how they are helping mobile app developers to create stunning applications that end-users are loving.
       
      All of these frameworks have their own unique benefits, so you need to carefully choose one that better suits your developing needs the most. By looking at the benefits of each there should be no trouble finding one that perfectly aligns with your needs when it comes to developing mobile apps.

      Do You Have An App Idea?

      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke.png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

       

      Saul and his team can help you grow your business and discover new possibilities with :

          • strategic brand design
          • web design & development
          • app design and development 
          • digital marketing 
          • creative engagement 

            Saul Edmonds believes that every project begins with a story. 

            Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

            Find out how Saul can help you turn your ideas into reality.

            Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

            Phone : +617 1300 727 749
            email : us@roundhouse.cc

            • Learn about our web design here.
            • Learn about our app development here.
            • See our brand and logo portfolio here.

            If you enjoyed reading this article, you may also enjoy the following:

            1. Firefox And The Wizard Of Ogg
            2. 3 Quick Tips To Remember When Using Audio In Web Design

            3. 3 Fundamentals Of Web Design For Small Business Owners

                  Roundhouse - The Creative Agency

            Connect with Saul Edmonds on Linkedin here or Google+ here.
            Connect with Roundhouse on Google+ here.

            JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

            Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

            What is the Future of Mobile Development for Business?

            by Saul Edmonds

            How to Use Mobile Development To Propel Future Business Growth
             

            sept17-blog_What is the Future of Mobile Development for Business-.png
            The past cannot be changed. The future is yet in your power.
            — Author Unknown

            Take control of your mobile future

            Whilst the future may be unknown - there is certainty in the power of mobile technology and innovation to drive growth.

            Take a look at mobile phone sales over the past few years and it is clear that the explosion in technology has been a boom for mobile development. 

            Each year, phones get cheaper, faster, and more powerful, as well as the number of users growing into the billions. At the end of 2017, there were already more than 10 billion mobile devices accessing the internet, and that number is only going to keep growing.

            Stay Ahead of the Curve

            In order to stay ahead of the curve, you need to understand today what is the future of mobile development for business.
             

            A Cross Platform Future

            The days of single platform mobile apps are long gone, and the future appears to be heading towards the cross device and cross platform development. 

            Android will always be the cheaper option and dominate as far as sales, iOS is going to dominate the higher end market, so it only stands to reason that in the near future these two will merge somehow. 

            As HTML5 begins to grow in popularity, the future will be packed with hybrid applications that are going to work across a number of platforms. What appears to be challenging for developers today, will become easier and more in demand, so better to get a start today planning for the eventual evolution of the mobile app platforms.
             

            The Internet of Tomorrow

            One of the more exciting changes that will be taking over the mobile development world in the near future is the IoT technology.

            The IoT (Internet of Tomorrow) technology is already making waves today, mainly in Apple Watches and Google Glass, and things are going to get even more impressive. 

            The idea of self-driving cars is going to be more evident in the near future, and the ability of the internet to be able to make our lives easier is going to be like science fiction in real life. Mobile applications in the future will be cooking our meals, planning our days, paying our bills, and controlling our home security. It is just a matter of time before this is the norm instead of the rare exceptions.
             

            The Fast Pace of Evolving Technology

            With more mobile phones hitting the market each year and more users year to year, the pressure for developers to produce new apps in a timely manner without errors will be a top priority. Software kits will become more advanced too as online app developing programs will have to keep up with the curve too. 

            Stay Competitive

            At the pace technology will be advancing, you had better get with the program today or you risk falling so far behind that you will be unable to bridge that gap when you have to get your app developed in a competitive niche. 

            Although the focus today is on customer apps, in the very near future we are going to see a shift in the landscape as enterprise apps start getting more attention. Those needing enterprise apps will be willing to put out large sums of money to acquire target audiences. 

            These enterprises seek to be ahead of the pack - utilising mobile apps and innovation to grow their bottom line and client base.

            Location Based Services Will Continue To Grow

            One of the key trends in mobile development will be the advancement of location-based services.

            Today we are starting to see these applications gaining popularity, from ordering a taxi or a pizza with the mobile device, but this is only the tip of the iceberg. 

            In the very near future, location-based services are going to become more common for the average person. In a very short period of time, a person will be able to search for an electrician, repairman, mechanic, painter, insurance agent, or mortgage broker, and the app will find a qualified local company in seconds and schedule the appointment. The average homeowner will be able to order any type of service for their home on their mobile device in seconds.

            The Reigning Cloud Power

            The power of the cloud is already making waves these days as more businesses are utilizing the space to share content with staff away from the office.

            Although the technology allows people in different parts of the world to share the same content in seconds, this is nothing compared to what will be coming down the pike in cloud computing. 

            Mobile phones are becoming faster, and more powerful, and that means that the storage space in the phone is going to be pushed to its limits. 

            Instead of pictures and videos slowing down the functions of the phone, cloud based apps allow users to access a huge amount of apps without compromising the speed of the mobile phone. Cloud storage also helps users to sync and then access their database from anywhere with zero risk of data corruption. 

            This mobile app development trend is only going to continue to grow in the near future.

            The Need For Protection

            As the technology continues to advance at break-neck speeds, and more people are feeling comfortable about using their mobile devices to do everything, so does the threats of hackers accessing user information. 

            It wasn't too many years ago where most people would not expose their credit card information readily over their mobile device, yet today those same people are paying for gas, food, and services with apps on their phones that store their banking information. With the smartphone becoming more important to people each year, so does our dependence on them for accessing our bank information or other private data. 

            This means the need for security based apps will only be in more demand.

            A Plan for Change

            Now you should have a better understanding about what is the future of mobile development for business and how you can plan accordingly to stay ahead of the curve. It is easier to make changes in advance than it is doing anything in reaction. 

            Take a proactive approach to your mobile development today to plan for tomorrow.

             

            Are You Taking Advantage of Mobile Technology To Grow Your Business?

            Contact Roundhouse Now! 
            Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

            Saulke.png

            Get to know Saul Edmonds & Roundhouse

            As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

            He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

             

            Saul and his team can help you grow your business and discover new possibilities with :

            • strategic brand design

            • web design & development

            • app design and development

            • digital marketing

            • creative engagement

            Saul Edmonds believes that every project begins with a story. 

            Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

            Find out how Saul can help you turn your ideas into reality.

            Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

            Phone : +617 1300 727 749
            email : us@roundhouse.cc

            • Learn about our web design here.

            • Learn about our app development here.

            • See our brand and logo portfolio here.

            If you enjoyed reading this article, you may also enjoy the following:

            1. 7 Ways to Boost Sales With Social Media

            2. Why Social Media is Good For Business

            3.  Brand Marketing Explosion Infographi

             

            Roundhouse - The Creative Agency

            Connect with Saul Edmonds on Linkedin here or Google+ here.
            Connect with Roundhouse on Google+ here.

            JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

            Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

            Mobile App Development For Business & Emerging Mobile Technologies

            by Saul Edmonds

            Mobile App Development For Business & Emerging Mobile Technologies

            sept17-blog_Mobile App Development For Business & Emerging Mobile Technologies.png

            "The future is not an inheritance, it is an opportunity and an obligation." ―Bill Clinton

            The Mobile Boom

            Take a look at mobile phone sales over the past few years and it is clear that the explosion in technology has been a boom for mobile development. 

            Each year, phones get cheaper, faster, and more powerful, as well as the number of users growing into the billions. 

            At the end of the year 2016, there were already 10 billion mobile devices accessing the internet, and that number is only going to keep growing.

            In order to stay ahead of the curve, you need to understand today what is the future of mobile development for business.

            A Cross Platform Future

            The days of single platform mobile apps is long gone, and the future appears to be heading towards cross device and cross platform development. 

            Android will always be the cheaper option and dominate as far as sales, iOS is going to dominate the higher end market, so it only stands to reason that in the near future these two will merge somehow. 

            As HTML5 begins to grow in popularity, the future will be packed with hybrid applications that are going to work across a number of platforms. What appears to be challenging for developers today, will become easier and more in demand, so better to get a start today planning for the eventual evolution of the mobile app platforms.

            IoT technology

            One of the more exciting changes that will be taking over the mobile development world in the near future ins the IoT technology. 

            The IoT (Internet of Tomorrow) technology is already making waves today, mainly in Apple Watches and Google Glass, and things are going to get even more impressive. 

            The idea of self-driving cars is going to be more evident in the near future, and the ability of the internet to be able to make our lives easier is going to be like science fiction in real life.

             Mobile applications in the future will be cooking our meals, planning our days, paying our bills, and controlling our home security. It is just a matter of time before this is the norm instead of the rare exceptions.

            Innovative App Development is Key

            With more mobile phones hitting the market each year and more users year to year, the pressure for developers to produce new apps in a timely manner without errors will be a top priority. 

            Software kits will become more advanced too as online app developing programs will have to keep up with the curve too. 

            At the pace technology will be advancing, you had better get with the program today or you risk falling so far behind that you will be unable to bridge that gap when you have to get your app developed in a competitive niche. 

            The best thing to do is to arm yourself today by studying what is working and shaping applications to be able to be streamlined for the future. 

            Enterprise App Solutions

            Although the focus today is on customer apps, in the very near future we are going to see a shift in the landscape as enterprise apps start getting more attention. 

            Those needing enterprise apps will be more willing to put out large sums of money so they can acquire the customers they want and need. 

            These enterprises are also eager to get more up-to-date quickly, so they will be doing so by way of the mobile apps to continue to grow their bottom line. 

            If you are not gearing your business towards enterprise apps in the future, then the competition will be making even more money on these very powerful customers.
             

            Location Based Services

            One of the hottest trends in mobile development will be the advancement of location-based services. 

            Today we are starting to see these applications gaining popularity, from ordering a taxi or a pizza with the mobile device, but this is only the tip of the iceberg.
             
            In the very near future, location-based services are going to become more common for the average person. In a very short period of time, a person will be able to search for an electrician, repairman, mechanic, painter, insurance agent, or mortgage broker, and the app will find a qualified local company in seconds and schedule the appointment. 

            The average homeowner will be able to order any type of service for their home on their mobile device in seconds.

            Cloud Power

            The power of the cloud is already making waves these days as more businesses are utilizing the space to share content with staff away from the office. 

            Although the technology allows people in different parts of the world to share the same content in seconds, this is nothing compared to what will be coming down the pike in cloud computing. 

            Mobile phones are becoming faster and more powerful, and that means that the storage space in the phone is going to be pushed to its limits. Instead of pictures and videos slowing down the functions of the phone, cloud based apps allow users to access a huge amount of apps without compromising the speed of the mobile phone. 

            Cloud storage also helps users to sync and then access their database from anywhere with zero risk of data corruption. This mobile app development trend is only going to continue to grow in the near future.

            Mobile Security

            As the technology continues to advance at break-neck speeds, and more people are feeling comfortable about using their mobile devices to do everything, so does the threats of hackers accessing user information.

            It wasn't too many years ago where most people would not expose their credit card information readily over their mobile device, yet today those same people are paying for gas, food, and services with apps on their phones that store their banking information.

            With the smartphone becoming more important to people each year, so does our dependence on them for accessing our bank information or other private data. 

            This means the need for security based apps will only be in more demand.

            A Plan For Tomorrow

            Now you should have a better understanding about what is the future of mobile development for business and how you can plan accordingly to stay ahead of the curve. It is easier to make changes in advance than it is doing anything in reaction. 

            Take a proactive approach to your mobile development today to plan for tomorrow.
             

            Do You Have An App Idea?

            Contact Roundhouse Now! 
            Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

            Saulke.png

            Get to know Saul Edmonds & Roundhouse

            As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

            He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

             

            Saul and his team can help you grow your business and discover new possibilities with :

                • strategic brand design
                • web design & development
                • app design and development 
                • digital marketing 
                • creative engagement 

                  Saul Edmonds believes that every project begins with a story. 

                  Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                  Find out how Saul can help you turn your ideas into reality.

                  Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                  Phone : +617 1300 727 749
                  email : us@roundhouse.cc

                  • Learn about our web design here.
                  • Learn about our app development here.
                  • See our brand and logo portfolio here.

                  If you enjoyed reading this article, you may also enjoy the following:

                  1. A Beginners Guide To Mobile App Marketing
                  2. 3 Ways To Make More Money From Your App

                  3. Promoting Your App: 3 Ways To Spread The Word

                        Roundhouse - The Creative Agency

                  Connect with Saul Edmonds on Linkedin here or Google+ here.
                  Connect with Roundhouse on Google+ here.

                  JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS

                  Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

                  Is Squarespace A Good Alternative to WordPress?

                  by Saul Edmonds

                  An introduction to the pros and cons of Squarespace V Wordpress.

                  What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice.
                  — Archibald MacLeish (Poet, playwright, essayist, Librarian of Congress, lawyer)

                  How to choose the best CMS for you

                  To understand if Squarespace is a better alternative that WordPress, you really have to know what these two are all about. 

                  While on the surface they may appear to be similar platforms, they actually have different features that make them unique to one another. 

                  WordPress is more of a content management system, whereas Squarespace is presented as a website builder, although in reality these are 2 sides of the same coin and both can be either a CMS or a website builder. So the short answer to whether Squarespace is a good alternative to WordPress is it really depends on your needs.

                  The purpose of your website will determine which is a better fit for your business.

                  Some WordPress options may be better in the short-term than Squarespace and vice versa. The following questions should help you to decide the best fit for your company and how each platform excels in their own way.

                  What Type of Functionality Will Be Required?

                  In order to determine whether Squarespace is a better alternative to WordPress, we need to start with the basics. 

                  • Start by writing down what type of website you are going to be building. 
                  • Next, decide what your website is going to do. 
                  • Finally, it is important to know today what you expect from the website in the future. 

                  When you come up with the answers and find that you are going to need more than just a static website, WordPress might be the right fit. However, if you are looking to create a stunning website that is all about drag-and-drop, Squarespace is the answer.

                  There are many sites that are using Squarespace templates that really are stunning to say the least. These websites are perfect for displaying the menu of your website, your portfolio, or your clothing store inventory to mention just a few.

                  WordPress on the other hand gives you a little more flexibility to add a huge range of features by simply installing a plugin.

                  When you clearly understand your precise needs in advance, you can choose the right platform that will give you the perfect website for your needs. That being said, it is also easier if you have clarity about your future needs now, because if you have to switch platforms later it could create added hassle and expense.

                  How Much Flexibility are You Going to Need?

                  Again, on the subject of whether Squarespace is a better alternative that WordPress, it all comes down to the needs of your business. 

                  If you own a local pizza restaurant and only want to show your customers the latest menu, the Squarespace website is more than enough. However, if you have a website that requires a range of user logins, and complicated functionality, WordPress allows you to incorporate a number of plugins to realise a more custom solution. 

                  As Squarespace is a privately owned company, you must use their service providers - Squarespace is a hosted solution. If you need a simple website without a million features, Squarespace websites rival some of the best online.

                  By comparison, WordPress is more of an open book, which means if you have a custom need or specific function you want to incorporate, chances are good that there is a free plugin for that. You are also able to use your preferred website hosting provider. 

                  Will You Need to Scale Up Your Website Over Time?

                  Websites should not be static, they should be maintained and updated frequently, especially if you are always looking for ways to drive new traffic to your site.

                  It is best to know today what your future plans are for your website because you don't want to get locked into one type of platform and find you are unable to scale things up in the future. 

                  Many people simply assume they need to jump into WordPress because it gives them the flexibility to grow easily over time. 

                  It is important to note here that Squarespace has features that make it more favourable in unique situations. 

                  Perhaps you do live shows on YouTube and at any point could have over 10,000 live viewers, who in turn rush to the website for more information. Squarespace can handle the load with zero issues, whereas the WordPress site might crash from the huge rush of traffic all at once. In this example, Squarespace makes use of huge load balancing servers which can keep that website stored at several locations and point that rush of traffic to the closest server. WordPress sites could freeze up because they need to talk to the database. This is however very dependent on the quality of your web hosting as well.

                  While this is just one example, both platforms have their good features, again, depending on how you plan to scale things up down the road. So if you intend on only getting traffic when you do a huge live online event, then Squarespace might be a better option. If you are constantly expanding your reach and incorporating new features for your visitors to utilize, Wordpress allows you to keep adding those features with ease.

                  So now you should have a better idea about whether Squarespace is a better alternative to WordPress - whether your are a global corporation that needs a landing page or a small home-based business that needs more of a fully functional website.  It all comes down to your specific needs, your plans for the future, and what type of user experience you want to give your customers.

                  Do you want to learn more about which platform is right for you?

                  Roundhouse is a professional creative agency specialising in custom web solutions. We are a squarespace specialist having over 7 years experience with the platform and Wordpress Expert. Creative Director Saul Edmonds has over 20 years professional web experience. He is an international expert on Squarespace and has developed many custom Wordpress websites for clients across all industry groups.

                  If you wish to learn more about Squarespace and Wordpress - and which is the right platform for your business, call us on 1300 727 749 or email us anytime. We are here to help you make the right choices for your business now - and into the future.


                  Contact Roundhouse Now! 
                  Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                  Saulke (1).png

                  Get to know Saul Edmonds & Roundhouse

                  As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                  He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                  Saul and his team can help you grow your business and discover new possibilities with :

                  • strategic brand design
                  • web design & development
                  • app design and development 
                  • digital marketing 
                  • creative engagement 

                    Saul Edmonds believes that every project begins with a story. 

                    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                    Find out how Saul can help you turn your ideas into reality.

                    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                    Phone : +617 1300 727 749
                    email : us@roundhouse.cc

                    • Learn about our web design here.
                    • Learn about our app development here.
                    • See our brand and logo portfolio here.

                    Connect with Saul Edmonds on Linkedin here or Google+ here.
                    Connect with Roundhouse on Google+ here.

                    How To Use Word of Mouth Marketing to Promote Your App

                    by Saul Edmonds
                     How to spread the word about your app

                    Promoting Your App: 3 Ways to Spread the Word 

                    Word of mouth is the best medium of all.

                    William Bernbach

                    Getting Your App in the Hands of the Customer and Building Word of Mouth 

                    There are several ways that you can successfully market your mobile app.

                    Some of these techniques involve a significant amount of money, while others only involve your time. Both are extremely effective at getting your app into your customers hands, both can also help to give these customers a reason to nudge their inner circle to jump in as well.

                    While these techniques can be effective in their own way, nothing can help to jump start your marketing efforts like word of mouth can.

                    Here are some ways you can encourage users to tell the world about your app and build a loyal following in the process.

                    1. Starting Small and Going Slow

                    Most people involved with mobile apps will likely tell you to do the opposite. Strike while the iron is hot and move fast, but that is why most mobile apps are not going anywhere. The smaller that you start, the better quality app you can deliver to your audience. When you create the app, reach out to a select and small group of individuals. Get their input on the app and the navigation. Let them tell you what they really think.

                    Be willing to make frequent changes early on, and keep on making adjustments until you are satisfied that the app is going to benefit your audience. Now that you have taken the time to fine-tune your product, your app will be met with a positive reception, leading to more shares and positive word of mouth.

                    2. Focusing on User Needs

                    Every great app idea must be developed carefully to translate well for your niche audience. Your app has to focus on solving a need the audience has first and foremost.

                    If your app can address a problem - and offer a simple solution to that problem - you can do something many app developers never achieve.

                    Creating an app that your users cannot live without is a real challenge, but if you come from the place that you are addressing a problem, then you can streamline the process so that your app does that - and does it well. 

                    Get the app right, and then target a bigger audience. After you begin to grow your user base, interact with your audience and ask how you can make your app even better. This will inspire users to share the information with friends due to their involvement.

                    3. Building a Brand by Telling a Story

                    Approach marketing from a story telling perspective. Tell a story that connects your app with your user.

                    If your story is compelling enough, your users will connect with your app on an emotional level.

                    If your app has really benefited a user, and they take the time to send you a message or create a testimonial, share that message with your audience. A genuine message will always impact upon buyers more than a sales pitch. No matter how skillfully you craft a sales pitch, at the core it remains a sales pitch. When you can post a testimonial from a real user, you connect with a global audience on a much deeper level.

                    Now your audience has something they can bring to their network and share with their inner circle. This is how you motivate your users to pass on positive word of mouth advertising for you. By taking the time to do the right thing, you are rewarded by users who feel compelled to share that story.

                    ARE YOU USING THE POWER OF WORD OF MOUTH MARKETING?

                    Roundhouse has been delivering innovative advertising and marketing solutions since 2001. We understand how effectively social media and word of mouth marketing can be used to promote apps and achieve more downloads. We take the time to understand your unique story and integrate your message seamlessly throughout your brand and marketing.

                    Get started now. Contact us here.

                    Saulke (1).png

                    Book an obligation free consultation with a qualified app expert.

                    phone : 1300 727 749 

                    email : us@roundhouse.cc

                    Learn about our web design here.

                    See our brand and logo portfolio here.

                    If you enjoyed reading this article, you may also enjoy the following:

                    1. 4 Ways to Design an Effective Call to Action

                    2. 5 Strategic Ways to Convert Your First Customer

                    3. 6 Ways to Increase Sales With Landing Page Optimisation

                    Roundhouse - The Creative Agency

                    Author - Saul Edmonds

                    Connect with Saul Edmonds on Linkedin here or Google+ here.

                    Connect with Roundhouse on Google+ here.

                    See our video portfolio here.

                    LEARN MORE!

                    Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

                    We are here to help.

                    Key Questions To Ask Before You Begin Mobile App Development

                    by Saul Edmonds
                     key app questions

                    Top Questions To Ask Before Developing Your Mobile App

                    The question isn't who is going to let me; it's who is going to stop me.
                    Ayn Rand

                    Getting Started With App Development

                    Developing a mobile app will set your business apart from your competition. Businesses of all sizes are now incorporating mobile app development into their brand outreach to capture more audience share globally.

                    Before you consider developing your mobile project, there are important questions you need to ask:

                    Should I Outsource the Project?

                    When you develop your mobile app in-house, your team has more control over the entire project from start to finish. Your team can add more people on staff to help collaborate new ideas and visions on the fly. This process tends to be more expensive just because of the time involved in development. If more time is spent on testing and implementation, costs can really grow.

                    Outsourcing your mobile app enables you to put the development in the hands of a trusted company with clear timelines and set costs. A specialist development agency can take care of your app from concept to release more efficiently and cost effectively because that is what they are in the business of doing. 

                    What Device Should We Develop For?

                    With over 70% of Australians alone owning smartphones, it is projected that global ownership easily exceeds 800 million today.

                    With so many choices out there, it can be a challenge deciding which device your mobile app should be developed for. If budget allows, it is recommended to develop tailored solutions for both Apple and Android platforms. This increases your revenue opportunities with a diversified product strategy.

                    What Should the Mobile App Do?

                    Once you have identified the process of development and the platform to build on, define the specific purpose and required functionalities of your app.

                    Will your app be used for shopping, filing reports, or some other function? You need to determine if your app is going to be streamlined for one function or designed to perform multiple tasks for the user. It is sometimes better to create several smaller apps in circumstances where there are numerous features and functionalities.

                    The key here is to understand what your app should accomplish. Get to know your target mobile users and carefully gauge how your app can benefit them. 

                    Why is the visual design important?

                    During the planning process you need to make decisions about your platform, device types, the language, and the overall functionality.

                    The visual design and user interface of your app is another important consideration.

                    Did you know that he average user has over 35 running apps on their smartphone? With thousands more apps competing for their attention in the app stores - your app must stand out in a way that gets you the attention you deserves. Use brilliant visual design to set your app apart from your competitors.

                    Design is a key component of the success of every app.

                    When you take this step by step approach to developing your mobile app, you are setting yourself up for a better mobile experience for all. 

                    HAVE YOU GOT A GREAT IDEA FOR AN APP?

                    At Roundhouse, we understand that a successful app begins with a strategic plan for success. We have a complete range of app development, app branding and app marketing services dedicated to achieving your goals. Our talented team of experts works closely with you to create precisely what you need.

                    Get started now. Contact us here.

                    Saulke (1).png

                    Book an obligation free consultation with a qualified app expert.

                    phone : 1300 727 749

                    email : us@roundhouse.cc

                    Learn about our web design here.

                    See our brand and logo portfolio here.

                    See our infographics portfolio here.

                    If you enjoyed reading this article, you may also enjoy the following:

                    1. 7 Ways to Boost Sales With Social Media

                    2. Why Social Media is Good For Business

                    3. Brand Marketing Explosion Infographic

                    Roundhouse - The Creative Agency

                    Author - Saul Edmonds

                    Connect with Saul Edmonds on Linkedin here or Google+ here.

                    Connect with Roundhouse on Google+ here.

                    See our video portfolio here.

                    LEARN MORE!

                    Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

                    We can help you succeed online.

                    5 Stress Free Tips to Outsourcing Your App Development

                    by Saul Edmonds

                    5 Top Tips to Outsource Your App Development Effectively 

                    The other part of outsourcing is this: it simply says where the work can be done outside better than it can be done inside, we should do it.
                    Alphonso Jackson

                    Learn the 5 Tips to Outsourcing Your Next App Development 

                    Coming up with a great app idea is only half the battle, now you have to find the right app developer to bring it to life.

                    It can be very frustrating when you put everything into coming up with that amazing idea, only to have it destroyed by a developer who was not up to the task and created something that was not in line with what you envisioned. Pay close attention to the developer that you find, and follow these guidelines for a seamless relationship with your new partner.

                    1. The developer must understand your requirements

                    If you want more control over the eventual finished product, be as specific with the details early on in the development process.

                    The more details that you can provide, the easier it will be for the developer to come up with winning solutions, set timelines and cost effective pricing. Keep in mind that your project will only be as effective as the directions that you give to the developer. 

                    2. Crystal clear means spending less money

                    If your directions are less than precise, your developer is going to fill in those voids along the way with their expertise. If there are several voids, they are going to be inputting quite a lot to the overall app design. Then if you find you don't like something - the developer has to go back and undo the work and implement new coding. This all takes time and that all means more money in the end.

                    When you are crystal clear as to the direction of the project, there will be less times the developer has to make judgement calls. 

                    3. The timeline breakdowns are key

                    Once you have provided the developer with clear instructions, it is their responsibility to step up and provide you timeline breakdowns for the entire project. If you request the timeline while still early in the process, the developer will be on the same page as you and ensure that all things are completed in a timely manner.

                    This is also a great way to eliminate some of the worry you may have each week wondering when your project will be completed. If you understand in advance how the process will be unfolding, you and everyone else involved can breathe much easier.

                    4. The build intervals

                    One of the ways that you and your team can ensure everything is moving according to plan is by taking part in the build intervals.

                    Each step along the way, if all team members take part in the process, everyone can ensure it is moving according to plan.

                    The best way for the project to stay on course is by stopping at designated time to inspect that everything is coming along as expected. This should continue happening right up to the beta stage of the development. Then things will begin moving even faster, and more input will be needed from your end to complete the app.

                    A few revisions along the way is expected.

                    The developer will most likely hit a few bumps in the road where they tried to implement a fix. If these fixes are not in line with the overall project, the developer will make those changes now and get the project nearer to the final stage.

                    5. Collaborative effort on all sides

                    Even though the developer has more experience, they need to be involved in the thinking process and creative goals of your project. This will ensure they understand why the app was developed and which emotion needs it needs to trigger in the user.

                    Your app is eventually going to connect to the audience on an emotional level too, so informing the developer as to those feelings involved will give them a better understanding when they are working on the functionality of the app.

                    Once your developer understand these aspects of the build, they will be in a better position to help make your idea a reality. That initial concept will now be able to come to life in your new app.

                    DO YOU HAVE A GREAT IDEA FOR AN APP?

                    Roundhouse has been delivering digital solutions since 2001. We approach every app as a unique opportunity for success - and take great time to work with you closely to ensure your project is a success. Our holistic approach to app development is what set Roundhouse apart. 

                    Saulke (1).png

                    Get started now. Contact us here.

                    • Book an obligation free consultation with a qualified app expert.
                    • phone : 1300 727 749 
                    • email : us@roundhouse.cc
                    • Learn about our web design here.
                    • See our brand and logo portfolio here.

                    If you enjoyed reading this article, you may also enjoy the following:

                    1. How to Sell Your Brand in a Sentence

                    2. 7 Ways to Boost Your Sales With Social Media

                    3. A Guide to Brand Communications

                    Roundhouse - The Creative Agency

                    Author - Saul Edmonds

                    • Connect with Saul Edmonds on Linkedin here or Google+ here.
                    • Connect with Roundhouse on Google+ here.

                    LEARN MORE!

                    Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

                    We are here to help.

                    3 Ways to Make More Money From Your App

                    by Saul Edmonds

                    3 Ways Your Mobile App Can Generate More Money

                    Do what you love and the money will follow - Marsha Sinetar

                    How to Make More Money From Your App

                    Apps are a business investment. A successful app will deliver a return on investment every day.

                    With several ways to monetize apps, it can be a challenge to determine which is the best to use. The key here is to understand how you want to monetise your app from the start. This way you can integrate monetisation into the development process and ensure that your app functions more seamlessly.

                    There are three popular pricing models to design your app around, and each is very unique in and of itself. 

                    These are the three different types of platforms that you can use to monetise your app:

                    1. FREEmium for Games and Apps

                    The freemium pricing platform is not only generating the most revenue for app developers, it is also the most popular.

                    Of all the apps currently in the Apple App Store, freemium commands an impressive 76% of the market. If you were to look closely at the Asian markets, you would see this model actually accounts for 90% of the market.

                    The FREEmium platform is pretty basic in concept. The app is designed with basic features, given to the user for free. Downloaders can enjoy the free app until they decide they want to upgrade and get more features. Then the app costs money. This platform is extremely popular with users for two reasons. One, they are getting the app for free. They can enjoy that free app and test it out before committing to spending money on it. 

                    The other benefit is the company is promoting good will by giving away their products. The user will remember this and it usually makes buying an app from that company much easier in the future. The free app allows the developer to remove that barrier that causes people to be hesitant about downloading apps.

                    The more apps are downloaded, the more popular the app becomes. People are also more willing to leave positive feedback when they were able to get the app for free initially. The ratings usually overlook certain bugs on account they got the app for free. This is definitely a win-win for the developer.

                    2. One Time Paid Mobile Apps

                    This app model is very popular too. Here, the user pays a price for an app and never has to pay again regardless how many upgrades or features are added to the app.

                    The app needs to be compelling enough for the user to lay out the money without first getting to sample the goods. Usually a developer who already has a record of creating high quality apps can work this platform much more effectively than a developer who is new to the market.

                    If your app is designed so well that you are sure users will simply fall in love with it, this is a great platform to jump into. The word of mouth marketing will definitely help to propel sales as more users become engaged with the content. Once the user has been using this app for a while and enjoying all the free feature upgrades, they are more likely to pass on the word to the masses about how happy they are.

                    Consider this platform when your app has been thoroughly tested and is destined to be the next best thing.

                    3. The Paid Apps with Paid Features

                    With this platform, the user pays a fee upfront for the initial download. Then - as the app is improved at later dates - the user pays again for new features.

                    While this is one of the roads less traveled when it comes to monetising apps, many developers are quite successful in this platform.

                    If your app is high quality and you are addressing a problem that many other apps miss the mark on, you may be in a great position to consider this monetisation platform. This platform will generate a recurring income stream to the business long term and can really help the developer create credibility with users.

                    Reserved for premium apps, don't be afraid to travel this road if you feel your app can deliver on the promise of solving a need.

                    HAVE YOU GOT A GREAT APP IDEA?

                    Roundhouse has been delivering digital design and marketing services since 2001. Our team of Australian mobile app developers works with you closely to develop your app idea. Our goal is to make your app a genuine success in the marketplace. From initial concepts, visual design, user interface, functionality and feature integration, development, launch and marketing - we provide a total solution to get your app downloaded by the people who matter most: your audience.

                    Saulke (1).png

                    Get started now. Contact us here.

                    • Book an obligation free consultation with a qualified app designer.
                    • phone : 1300 727 749 
                    • email : us@roundhouse.cc
                    • Learn about our web design here.
                    • See our brand and logo portfolio here.

                    If you enjoyed reading this article, you may also enjoy the following:

                    1. How to Sell Your Brand in a Sentence

                    2. 7 Ways to Boost Your Sales With Social Media

                    3. A Guide to Brand Communications

                    Roundhouse - The Creative Agency

                    Author - Saul Edmonds

                    • Connect with Saul Edmonds on Linkedin here or Google+ here.
                    • Connect with Roundhouse on Google+ here.

                    LEARN MORE!

                    Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

                    We are here to help.

                    Is Your Website Ready for Mobilegeddon?

                    by Saul Edmonds

                    Well maybe not Mobilegeddon, but for many websites around the globe it may as well be with Google's major algorithm change that started 21st of April.

                    This new algorithm will be gradually rolled out worldwide, affecting mobile searches in all languages in all corners of the globe. 

                    This April 21 Google update looks to be the biggest mobile-related algorithm change we’ve ever seen, but I'll bet that it won't be the last. If you don’t have a mobile or responsive version of your site in place by April 21 (today), your search visibility could be seriously hindered.

                    How to prepare
                    If your site is already mobile-friendly or responsive, you won’t have much to worry about. However, if you have not yet implemented a mobile strategy for your online presence, now is the critical time to get it done. Follow these steps:

                    • Ensure the mobile version of your site is active and functional. Responsive designs are the most popular, but you can also have a separate hosted mobile version of your site. Google doesn’t have a preference, as long as mobile users’ experience isn’t interrupted.
                       
                    • Ensure Google’s mobile bots can crawl your site. If Google can’t see it, it may as well not even be there.
                       
                    • Check each individual page of your site on a mobile device to ensure navigability. Just because your home page is mobile friendly doesn’t mean the rest of your site is.

                      Google additionally offers two tools you can use to check whether your site is mobile-friendly. First, you can use the appropriately named Mobile-Friendly Test to see whether your site meets initial qualifications. Google Webmaster Tools also contains a convenient Mobile Usability Report you can run to examine your website as Google sees it.

                    If you are looking to move to a New Responsive Website or Mobile Version of your existing site we have a great offer for the next month with 20% off all New Responsive Websites - See below and Contact us Today


                    Saulke (1).png

                    Get to know Saul Edmonds & Roundhouse

                    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                    Saul and his team can help you grow your business and discover new possibilities with :

                    • strategic brand design
                    • web design & development
                    • app design and development 
                    • digital marketing 
                    • creative engagement 

                      Saul Edmonds believes that every project begins with a story. 

                      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                      Find out how Saul can help you turn your ideas into reality.

                      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                      Phone : +617 1300 727 749
                      email : us@roundhouse.cc

                      • Learn about our web design here.
                      • Learn about our app development here.
                      • See our brand and logo portfolio here.

                      Connect with Saul Edmonds on Linkedin here or Google+ here.
                      Connect with Roundhouse on Google+ here.

                      The 6 Keys for Effective Mobile Marketing

                      by Saul Edmonds

                      6 Ways to Boost Your Mobile Marketing Strategy

                      “If your plans don’t include mobile, your plans are not finished.”
                      Wendy Clark, Coca-Cola

                      THE MOBILE HORIZON 

                      Nine out of every ten Australians has a mobile phone.

                      At least half of these phones are smartphones. 

                      That brings us to the key question : What is your business currently doing to reach these people - who are spending a significant part of their day browsing the internet via mobile? 

                      If your company currently doesn't have a mobile marketing strategy, now is the time to consider one. 

                      Here are the six keys for creating an effective mobile marketing strategy. 

                      1. Creating Specific Goals

                      The goals of your mobile marketing strategy need to be in line with your business plan. The main strategy for effective mobile marketing is twofold. Aim to sell more products and services, and to build brand awareness for your company.

                      The core goal is to increase traffic to your brick and mortar storefront or main website. A well executed mobile strategy can extend to the delivery of faster customer support and the promotion of real time specials. 

                      2. Create a Mobile App

                      People simply love downloading free mobile apps that help them to make their lives a little easier. Design a mobile app for your website that gives customers a fast and easy way to browse your inventory, ask questions, book appointments and learn more information about your business.

                      Provide customers with a lightning fast way to shop while on the move. The easier you make it for the buyers to engage, the more likely they are to share and refer your business to their inner circle.

                      3. Reward Customers

                      Why not offer your customers a reward for shopping via their mobile device?

                      Set up a rewards program or a unique promo code that gives them a special discount for shopping through your mobile app. This can also help to increase your brand awareness as more people begin sharing that promo code on their social media profiles. 

                      4. Broadcast Your Message

                      The messages you send to customers via email does not always translate well on different mobile devices. The mobile platform can really change the way an image looks, and the download time can be extremely long. Use your mobile app to broadcast your message and update your audience in real time.

                      5. Optimise Your Content for Mobile

                      Mobile users want information instantly and will not wait patiently for downloads. Your website needs to be optimised for mobile viewing. It must load quickly and be compatible across all mobile devices. 

                      6. The Easy Way Out

                      If you want the consumer to really appreciate your business, give people the opportunity to opt out of your messages. The perfect mobile experience includes ensuring your customers can op out of messages easily. People will appreciate your company for this.

                      Are You Optimised for Mobile Success?

                      Roundhouse has been providing digital design and marketing services since 2001. We use the latest technology and insights to deliver targeted mobile marketing solutions that ensure your business reaches your audience across every channel. Our key goal is to grow your business and profits online. 

                      Get started now. Contact us here.

                      Saulke (1).png

                      Book an obligation free consultation with a qualified mobile marketing expert.

                      phone : 1300 727 749 

                      email : us@roundhouse.cc

                      Learn about our web design here.

                      See our brand and logo portfolio here.

                      If you enjoyed reading this article, you may also enjoy the following:
                      1. 8 Top Reasons to Have a Mobile Friendly Website

                      2. Why Social Media is Good for Business

                      3. Digital Branding

                      Roundhouse - The Creative Agency

                      Author - Saul Edmonds

                      Connect with Saul Edmonds on Linkedin here or Google+ here.

                      Connect with Roundhouse on Google+ here.

                      See our video portfolio here.

                      LEARN MORE!

                      Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

                      We can help you succeed online.

                      How Mobile Websites Boost Sales

                      by Saul Edmonds
                      How Mobile Websites Boost Sales.png

                      Achieve More Local Sales with a Mobile Website

                      If you have never considered that your website needs to be mobile-friendly, then you may be missing out on a lot of customers. 

                      Many people use their mobile phones to look up information before they make a local purchase.

                      Mobile phones are frequently used for local searches - when people need direct, local information before purchasing. If they are directed to a website that is not optimised for mobile phones they simply search again until they find a mobile friendly website.

                      Mobile websites are designed as a more basic version of a full website. It is designed for optimal viewing on a smart phone or similar mobile device with a limited viewing screen. Customers accessing mobile sites often buy products or services after they browse.
                       
                      Most people who own a smartphone are constantly using their phones to research products, compare prices and look for the best deals and deepest discounts. Pew, a polling company conducted a report on in-store mobile commerce and discovered that around 72 per cent of smart phone owners used their devices to help them while they were already shopping in a physical store. Smart phone owners are always on their phones!
                       
                      The data showed that people who are shopping are more likely to use the mobile web instead of the standard web. What this means is that people are looking for information to form their purchasing decisions from their smartphones instead of doing the research from home on their desk top computer. In fact, researching on a home computer is not very widespread at all among smartphone owners - most of them simply skip that step and head directly to the store.
                       
                      Shoppers prefer to use mobile browsing over apps because it is easier and much faster to access multiple tabs on a smartphone rather than opening a variety of apps then closing them and opening a different app in order to compare products and the best deals and locations to find those products.
                       
                      Having a mobile site can actually attract buyers to your physical store. Many people who use a smartphone will end up visiting a store after they have done their initial research and visited its mobile site.
                       
                      What is the best way to maximise your mobile site? 

                      Add as much information as you possibly can in a prominent location on your website. Your opening hours and any current promotions should be one of the first things that your visitors see. It is always useful to include a map application so that visitors can find you more easily.

                      • Your mobile site should display well on a variety of devices.
                      • Ensure your site simple so that it will function effectively across all mobile platforms.

                      Mobile SEO

                      Your mobile site should be search engine optimised similarly to your regular site so that it appears near the top of the search engines. By adding a click to call phone number option, users can automatically contact you while they visit your site.

                      Do you need a mobile website?

                      Roundhouse has been providing quality website design services since 2001. Our expert team delivers smart mobile solutions to boost your leads and customer base. We offer a great range of affordable mobile website options that deliver maximum ROI. 

                      Get started now. Contact us here.

                      Saulke (1).png

                      Book an obligation free consultation with a qualified designer.

                      phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

                      email : us@roundhouse.cc

                      Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

                      Learn about our web design services here.

                      See our portfolio here.

                      If you enjoyed reading this article, you may also enjoy reading about the following:
                      1. Social Networking for Business

                      2. Brand Management for Small Business

                      3. The 6 Essentials for Effective Brand Identity

                      Roundhouse - The Creative Agency

                      Author - Saul Edmonds

                      Connect with Saul Edmonds on Linkedin here or Google+ here.

                      Connect with Roundhouse on Google+ here.

                      3 Ways to Leverage the Power of Social and Mobile Marketing

                      by Saul Edmonds

                      How to Connect with your Market in the New Digital Economy

                      “Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.” 
                      David Meerman Scott (Author)

                      Marketing has always been at the heart of every small business.

                      Marketing channels are changing greatly as the digital economy gains traction. In previous times a typical marketing plan for a small business owner would include such elements as: 

                      • the yellowpages
                      • direct mail
                      • local advertising
                      • networking
                      • public relations

                      While the yellowpages struggles for relevance, print marketing continues to perform; yet is most effective when used in conjunction with a digital campaign. Print marketing works to reach prospects when they are offline. Google and Microsoft invest millions each year on highly targeted print campaigns – this is evidence that there is still an important role for printed materials in small business marketing.

                      Social, Mobile and Small Business Success

                      For most businesses, a website is the start of a digital marketing strategy. Getting the right website is essential – yet in a well-rounded marketing strategy it is just the beginning.

                      Read on for our Top 3 Ways to Leverage Social and Mobile Marketing for Profit.

                      1. Engage your prospects with Social

                      Social Media for business is a long term strategy. At the core of any social media strategy is content creation. This content typically involves blog posts, youtube videos, images and infographics, free ebooks and slide presentations.

                      Each of these is important – however, a blog is particularly recommended. If you are just beginning your social campaign, start here. If you can invest a few hours each week in writing targeted articles that address the needs of your customer (3 articles per week is recommended) - blogging is a great way to get your message out and boost your SEO without additional costs.

                      Your blogs should then be broadcast across your other social channels. Twitter, Facebook and Linkedin must be included here.

                      Take the time to reach out to others. Get involved in forums, ask questions on Linkedin, and share images on Pinterest. Join the conversation. Participation is the key.

                      A targeted social media strategy for business takes time, commitment, creativity and sometimes a little inspiration. Focus your attention and take one step at a time. Get started with your blog, broadcast your message to Twitter and share images on Facebook.

                      Design for Social Success

                      Ensure your brand is well represented across the social platforms.

                      Include your logo prominently on your Twitter and Facebook business page. Develop each channel carefully as a branded digital asset that communicates your message clearly.

                      2. Engage Your Prospects with Mobile

                       

                      Mobilise your Website
                      A mobile friendly website is essential. With 1 in 7 internet searches conducted from mobiles – people are visiting your website right now from their mobiles. Make sure your website works for them.

                      The two options here are: a fully optimised mobile website or a mobile ‘mini-site’ where any searches from a mobile are automatically diverted to a mini mobile version of your main site.

                      Mobilise Your Emails and Email Marketing
                      Ensure that all emails you send are readable on the mobile screen – as a great majority of people check their emails from their smartphone.

                      Build an opt-in SMS Marketing List
                      Invite customers and prospects to subscribe to an SMS marketing list. Offer then an incentive for doing so: a discount, special offer or giveaway is ideal. Broadcast relevant messages to your subscribers.

                      3. Integrate Your Marketing Channels

                      No marketing element operates within a vacuum.  The most effective marketing strategy is an integration of online, offline and mobile. For example, why not promote your social networks on printed business collaterals?

                      Effective marketing across the new media requires a degree of experimentation and finding out what fits best – for you, your business and your customers.

                      A strong social media campaign requires quality content that is equally matched by a dedication to build an audience. Time must be invested to find followers and a fan base.

                      The key challenge is to engage a build a targeted audience and then convert that engagement into revenue. A large database of contacts always provides greater opportunities and return than a small database.

                      Promote your brand online, offline and via mobile channels to get the best results. In a world of emerging media; there is no ‘one size fits all’ solution to suit every business. Daily commitment, a willingness to ‘get out there’ and constant review are the keys to marketing success.

                      Do you need help marketing your business and brand on social networks?

                      Roundhouse provides custom designed social and mobile marketing campaigns to build your brand and boost your profits online.
                      Each campaign is individually designed to suit your goals and your budget. 

                      From branding to content creation and social promotion; contact the social media experts at Roundhouse to discuss your next project.
                      Talk to us. We can help.


                      Contact Roundhouse Now! 
                      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                      Saulke (1).png

                      Get to know Saul Edmonds & Roundhouse

                      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                      Saul and his team can help you grow your business and discover new possibilities with :

                      • strategic brand design
                      • web design & development
                      • app design and development 
                      • digital marketing 
                      • creative engagement 

                        Saul Edmonds believes that every project begins with a story. 

                        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                        Find out how Saul can help you turn your ideas into reality.

                        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                        Phone : +617 1300 727 749
                        email : us@roundhouse.cc

                        • Learn about our web design here.
                        • Learn about our app development here.
                        • See our brand and logo portfolio here.

                        Connect with Saul Edmonds on Linkedin here or Google+ here.
                        Connect with Roundhouse on Google+ here.

                        How to Tweet a Photo straight from your Camera Roll

                        by Saul Edmonds

                        "Nothing happens when you sit at home. I always make it a point to carry a camera with me at all times…I just shoot at what interests me at that moment."

                        Elliott Erwitt

                        A great photo demands to be shared.

                        Tweet your photos to add information and interest to your twitter feed.

                        It is easy to tweet photos from your iPhone 5 camera roll.

                        Simply follow these 4 easy steps:

                        1. Go to your camera roll. Choose a photo.

                        2. In the lower left hand corner note an arrow icon. Tap on the arrow. A menu will appear.

                        3. From this menu choose "Twitter". Another menu will appear with the photo attached.

                        4. Your photo is ready for tweeting. Simply type in your tweet and tap the send button.

                        Your photo is tweeted!

                        All done.

                        Roundhouse is a full service creative studio located at the Gold Coast Queensland. We offer custom web design, brand, print and marketing solutions both online and offline.

                        Contact us to discuss your latest project.


                        Contact Roundhouse Now! 
                        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                        Saulke (1).png

                        Get to know Saul Edmonds & Roundhouse

                        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                         

                        Saul and his team can help you grow your business and discover new possibilities with :

                        • strategic brand design
                        • web design & development
                        • app design and development 
                        • digital marketing 
                        • creative engagement 

                          Saul Edmonds believes that every project begins with a story. 

                          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                          Find out how Saul can help you turn your ideas into reality.

                          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                          Phone : +617 1300 727 749
                          email : us@roundhouse.cc

                          • Learn about our web design here.
                          • Learn about our app development here.
                          • See our brand and logo portfolio here.

                          Connect with Saul Edmonds on Linkedin here or Google+ here.
                          Connect with Roundhouse on Google+ here.

                          17 Most Popular Small Business Hashtags

                          by Saul Edmonds
                           hashtags for business

                          Hashtags for Small Business

                          Following on from our previous post "3 Ways to Boost your Social Media Marketing with Hashtags", we thought it would be useful to provide a list of popular hashtags used throughout the small business community.

                          Hashtags are a valuable tool to promote your brand, join conversation and organise your messages.

                          Previously restricted to use only on Twitter, hashtags are used widely throughout other platforms such as Pinterest and Instagram.

                          Many users follow specific hashtags, so it makes sense to incorporate them into your social strategy. 

                          For Small Businesses try following these hashtags.

                          Promote your brand further with these popular hashtags.

                          1. #smallbiz, #smallbusiness

                          For conversations about small business and related resources.

                          2. #business

                          Business related conversations and resources.

                          3. #sales

                          Sales advice and support.

                          4. #innovation

                          Innovators in a variety of industries are following this hashtag.

                          5. #socbiz, #socialbiz, #socialbusiness

                          For conversations about social business, the social economy and new media.

                          6. #ecommerce

                          A niche for online stores and online trading.

                          7. #management

                          Management advice, resources and support.

                          8. #tech, #IT

                          Technology updates.

                          9. #mobile

                          For all things mobile including tablets and smartphones.

                          10. #apps

                          A great way to discover and share regarding new apps.

                          11. #marketing, #mktg

                          Marketing news and resources.

                          12. #networking

                          For business networking.

                          13. #consumers

                          A hashtag tracking conversations geared toward business owners looking to connect with consumers. Also includes statistics on buying behaviour.

                          14. #economy

                          Local and international economic news.

                          15. #entrepreneurs

                          Entrepreneurs and new business information and advice.

                          16. #socialmedia

                          The world of social media.

                          17. #startups

                          Startup news, information and advice for emerging companies.

                          Are you using hashtags in your social messages? What hashtags work for you and your business?

                          Roundhouse is a full service creative agency. From web design to creative social media and bespoke seo consulting - we partner with businesses to build profits and brand recognition.

                          Talk to us. We can help.


                          Contact Roundhouse Now! 
                          Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                          Saulke (1).png

                          Get to know Saul Edmonds & Roundhouse

                          As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                          He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                          Saul and his team can help you grow your business and discover new possibilities with :

                          • strategic brand design
                          • web design & development
                          • app design and development 
                          • digital marketing 
                          • creative engagement 

                            Saul Edmonds believes that every project begins with a story. 

                            Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                            Find out how Saul can help you turn your ideas into reality.

                            Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                            Phone : +617 1300 727 749
                            email : us@roundhouse.cc

                            • Learn about our web design here.
                            • Learn about our app development here.
                            • See our brand and logo portfolio here.

                            Connect with Saul Edmonds on Linkedin here or Google+ here.
                            Connect with Roundhouse on Google+ here.

                            iPhone 5 - How to use 'Do Not Disturb'

                            by Saul Edmonds
                             iphone do not disturb feature

                            The iPhone 5 has plenty of great features.

                            Do Not Disturb is a simple functionality - but well worth implementing if you are looking for a little quiet time.

                            Do Not Disturb Me

                            If you do not want any disturbance - but still want your iPhone on - follow the steps below.



                            How to Activate 'Do Not Disturb'

                            Step 1 : Go to Settings

                            Step 2 : Simply toggle 'Do Not Disturb' to on.

                            Step 3 : Enjoy the peace n quiet - knowing that all your messages and calls will be saved.

                            Now all your incoming calls, messages and other notifications will now be QUIET (shhh).

                            These will be collected for later review, but for now your iPhone stays silent throughout: no sounds and no lighting up.

                            Give 'Do not Disturb' on iPhone 5 a try the next time you need a little space.


                            Contact Roundhouse Now! 
                            Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                            Saulke (1).png

                            Saul and his team can help you grow your business and discover new possibilities with :

                            • strategic brand design
                            • web design & development
                            • app design and development 
                            • digital marketing 
                            • creative engagement 

                              Saul Edmonds believes that every project begins with a story. 

                              Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                              Find out how Saul can help you turn your ideas into reality.

                              Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                              Phone : +617 1300 727 749
                              email : us@roundhouse.cc

                              • Learn about our web design here.
                              • Learn about our app development here.
                              • See our brand and logo portfolio here.

                              Connect with Saul Edmonds on Linkedin here or Google+ here.
                              Connect with Roundhouse on Google+ here.

                              7 Key Reasons to Start Article Writing

                              by Saul Edmonds

                              7 Key Reasons Why Article Writing is Great for Business

                               article writing long tail SEO

                              Most people are familiar with the term ‘Content is King’.
                              (It was Microsoft’s Bill Gates who first used the term in 1996.)

                              Today, quality content is crucial to online success. 

                              Every website owner who hopes to gain traction within search engines should leverage their website and promotional material to provide maximum value for their users. In terms of article writing - content should always be created for your customers. This will ensure a keyword rich resource that search engines will love. 

                              The so called ‘long tail keywords’ (eg, web design for startup business)- that is, those longer keyword phrases that feature naturally within your articles (that are 3 or more words in length) - are great for bringing people to your site. In fact, keywords that occur at the head of popular search terms (eg web design)- are significantly more difficult to rank for organically. 

                              But don’t lose hope! Only 10%-20% of total search engine traffic for any given site is typically derived from head terms. Around 70%-80% of most search engine traffic is from the ‘long tails’. Herein lies the seo value of article writing - you can provide content that is highly targeted to your unique site user. Chances are they will enter some very specific search queries - and your targeted articles will be well poised to rank well for these terms.

                              This is organic search engine optimisation and it is very powerful.

                              Read on to discover the 7 key reasons for article writing.

                              1. Long tail SEO

                              Articles are a great opportunity to target ‘long tails’. These are those longer search terms - that although searched less frequently on an individual basis - as a group comprise the majority of organic search results for most websites. Use targeted articles as a vehicle for the talking about the exact information your customers are most interested in.

                              2. Brand Promotion

                              Every article you write - is a meaningful step towards promotion of you and your website.

                              Articles can be distributed via your onsite blog or posted to article directories such as hubpages.com. This will greatly enhance your website profile, build greater awareness and boost your traffic.

                              3. Link Building

                              All search engine results rely heavily on links - the number and quality of links is an important element of your search engine ranking result. Publishing articles is a great way to build your link numbers - as you can include your web address in the contact profile.

                              4. Highly Targeted Traffic for best ROI

                              An additional benefit of ‘long tail’ traffic - is that it is known to yield higher conversion rates. Customers make the most specific queries when they are ready to purchase. Use articles to give the customer a complete range of information regarding your products or services.

                              5. Promote your Unique Benefits

                              Every article is an opportunity to present you and your business to customers. Why not explain a full range of benefits over a series of articles - that are written specifically to meet the needs of your customers? This could include detailed product guides, opinions on your market, comparisons of relevant information or ‘how to’ articles for your niche industry and more. You are the expert! Articles are a great showcase for your expertise.

                              6. Free advertising

                              Online advertising is expensive. Articles are a great way to get the word out with additional expenditure.

                              7. Boost Customer Service

                              Articles that explain your customer service policy and approach are useful. It promotes your company values and helps you stand out in the crowd.

                              Conclusion
                              All website owners who hope to boost their internet marketing strategy should write articles on a consistent basis. Just 5-10 well written articles could lead to hundreds  (if not thousands) of extra visitors to your site.

                              Article writing is time well invested.

                              Your business will thank you for it!

                              Roundhouse provides a complete range of online strategies for your business. From branding, website design and web development, content creation and promotion, social media and more - we have the expertise to build your business in the online space. Contact us for an obligation free consultation.


                              Contact Roundhouse Now! 
                              Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                              Saulke (1).png

                              Get to know Saul Edmonds & Roundhouse

                              As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                              He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                              Saul and his team can help you grow your business and discover new possibilities with :

                              • strategic brand design
                              • web design & development
                              • app design and development 
                              • digital marketing 
                              • creative engagement 

                                Saul Edmonds believes that every project begins with a story. 

                                Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                                Find out how Saul can help you turn your ideas into reality.

                                Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                                Phone : +617 1300 727 749
                                email : us@roundhouse.cc

                                • Learn about our web design here.
                                • Learn about our app development here.
                                • See our brand and logo portfolio here.

                                Connect with Saul Edmonds on Linkedin here or Google+ here.
                                Connect with Roundhouse on Google+ here.

                                by Saul Edmonds