What is the Difference Between a Marketing Agency and a Brand Agency?

by Saul Edmonds

Brand Agency vs Marketing Agency - How To Choose The Right Solution For Your Business

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“Two roads diverged in a wood, and I -I took the one less traveled by, And that has made all the difference.” ― Robert Frost

Brand First, Market Second

Perhaps you are wondering what is the difference between a marketing agency and a brand agency, so today we are going to paint a clear picture so there will be no doubt in your mind. 

When you better understand the difference in marketing and branding, you will be able to move your business in the right direction and in the correct order.

At the most basic level, marketing is the process of pushing your message to the target audience where branding is more about creating attention to your company. So to better understand, the branding comes first, then the marketing follows. Your company owns your marketing, your customers own your brand.

The Role Of Your Marketing Agency

The marketing agency does not have to develop the theme or logo for your company, all that is in place already. The marketing agency is going to discuss with a company their goals and core values, then try to align an advertising strategy that will connect with the most qualified consumers. This can only be done successfully if the branding has already been completed by a brand agency.

The Role Of Your Brand Agency


The brand agency is all about helping to identify your business values and help give them a face. The brand of your company goes out like a beacon to the world, and if done correctly, connects with people on an emotional level. The brand is how the consumer will be able to identify your company from the millions in your niche, so it really has to be done with creative skill, care and focus. 

Remember - Your Brand Is More Than Your Logo


When it comes to branding, we think of a brand-name, packaging, and graphic identity. 

Branding is not just the process of creating a compelling logo that resonates with buyers, branding is more about ideas, perceptions, notions about the company, a product, or the service. If you can connect to a buyer on an emotional level, then the marketing aspect will be easier because they are already invested emotionally. 

Marketing is a more complex aspect because you are taking one company and one core set of values and trying to reach a global audience. Think of branding as the bulls-eye on the dart board, and marketing and the entire rest of the board. Marketing is all about doing anything that will attract a large majority of people to show some interest in the company. 

Brand For the Long Term, Market For The Mid Term


One week a certain marketing technique may work, then next month a whole new approach could show bigger results. With marketing, you have to get immediate results in order to continue the process. Marketing is not about developing long-term relationships like with branding, this mid-term approach is all about getting more people though the doors. 

The goal of the branding agency is to help a business to connect with and then establish longer relationships with clients. Branding is all about keeping focus on the bigger picture, helping to provide the consumer everything they need that they are not getting from a business in a similar niche. Branding focuses on creating consistent, trusting, coherent, strong relationships.

Do you need an integrated brand design and marketing strategy? 

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

 

Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        If you enjoyed reading this article, you may also enjoy the following:

        1. What Is Brand Identity Design?
        2. How To Achieve More With Less When Marketing Your Small Business

        3. How To Use The Power Of Storytelling To Grow Your Business

              Roundhouse - The Creative Agency

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

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        10 Ways To Make Word of Mouth Marketing Work for You

        by Saul Edmonds

        How To Make Word of Mouth Marketing Work for Your Business

        Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15 million customers.
        David Rusenko

        Use the Power of Word of Mouth

        One of the most powerful tools in your marketing strategy is word-of-mouth campaigns.

        This type of advertising actually generates high quality referrals because they are coming to you from a trusted source rather than finding you through other mediums. The biggest benefit to the word-of-mouth campaigns is they literally cost a fraction of traditional advertising methods.

        Here is a list of the 10 things you must do to improve your word-of-mouth marketing campaigns:

        1. Making a One Page Flyer

        This flyer should be simple in design and basically give a quick overview of your business. Keep these handy and be ready to pass them out throughout the day to any prospective clients. Always have a hard copy available in case you need to e-mail a copy to someone quickly.

        2. Q&A Sheets

        This Q&A sheet is the perfect way that you and another networker can learn more about each others business. By filling out the sheet completely, you instantly learn all you need to know about their business, and they yours. This way you won't forget any key details when the chance to make that referral arises.

        3. The Testimonial Letter

        One of the most effective ways to show others the overall quality of your business is by having testimonial letters. Keep the hard copies and then post them to your website. If you have social media profiles like LinkedIn, ask other clients in your network to begin to recommend you and your services.

        4. Images of Your Facility, Staff, Products, Awards

        A professional image of yourself can really make the difference on your business cards and social media profiles. Being able to put a face to the business can really help people to connect with you more on an emotional level. Collect as many images of your facility, awards, staff, and keep them all organized either on your website or in a brochure you can hand out.

        5. Detailed Explanation of Your Business

        You should have plenty of material that gives people an in depth look inside your company. These items range from mission statements, annual reports, or a clearly written out history of the business from start-up to now. All these documents help to give more credibility to your company.

        6. New Product Announcements

        While you are networking, make certain these people who could become potential customers are always informed of the latest releases of products or services you have. Announcements and press releases and a great way to keep them informed, and can either be posted online or handed out at network meetings. You should always have plenty of current brochures on hand that showcase your latest products in case you meet someone that can connect you with a new group of customers.

        7. Membership Affiliations

        When you meet someone for the first time, it can be very helpful to show them your business affiliations and discuss any mutual acquaintances. This could open the door to a new introduction to someone in those organisations that you have been trying to meet for the longest time. Now you have an opportunity to meet them through your new contact.

        8. Any Articles That Mention Your Name

        Articles that have your name published in them are excellent resources for showcasing the world that you are an authority in your niche. Many potential clients simply want to only do business with people who are perceived as experts in their field.

        9. Showcase Recent Projects

        If you happen to meet a prospective client at a networking event, showcasing recently completed projects can help break the ice. Your potential customer may have a specific need that is similar to some recent jobs that you have completed. You can demonstrate that you really are an authority in that field if you have competed work at hand.

        10. Trends In Your Industry

        When you are on top of all the trends taking place in your industry, you are in a better position to have a more targeted conversion with new clients. Discuss the latest trends in a way that is relevant to each person and offer some advice to clients that utilise your services. By staying up on current news in your industry, it shows that you are knowledgable about your business.

        IS WORD OF MOUTH WORKING FOR YOU?

        At Roundhouse, we understand how word of mouth marketing can increase your profitability. People trust others in their network. If you are personally recommended to by a trusted associate, friend or family member - you have greatly increased your chances of conversion. To learn more about how to integrate word of mouth marketing into your business strategy - please call us for an informal chat.

        We are here to help.

        Get started now. Contact us here.

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        Book an obligation free consultation with a qualified marketer.

        If you enjoyed reading this article, you may also enjoy the following:
        1. Social Networking for Business

        2. 3 Ways to Leverage the Power of Social & Mobile Marketing

        3. 3 Ways to Boost Your Social Media Marketing with Hashtags

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        See our video portfolio here.

        LEARN MORE!

        Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

        We can help you succeed online.

        4 Ways to Deliver More Benefit To Your Business Network

        by Saul Edmonds

        How To Deliver More Benefit to Your Network

        Remember that the happiest people are not those getting more, but those giving more.
        H. Jackson Brown, Jr.

        Are You Considered a Benefit to Your Network? 

        One of the things you have to consider - is how to deliver value to your personal network.

        If you are only networking to grab hold of as many referrals as possible without contributing in a positive way towards others, you will never succeed.

        Now is the time to consider if you are delivering genuine benefit to your network, and here are a few ways to ensure that you do. 

        1. Learning to Be a Giver

        When it comes to a network, anything that you do that has a positive effect will in a sense touch everyone in the group.

        If you take the time to attend a learning seminar that costs you a significant amount money and time, just realise that your entire network benefits from that knowledge. You should not be motivated to do things for yourself, but for the benefit of all. That way you not only strengthen the group as a whole, you encourage others to step up and bring everyone else up in the process.

        When you add value to the network, the network will return the favor ten fold. 

        2. Pay Attention to Those Red Flags

        One of the reasons many networks fail is because people simply ignore obvious red flags when they present themselves.

        Pay close attention to members of the group and you will easily be able to spot those sponges that are constantly taking from the group. These members do not ever contribute because they think they are guarding marketing secrets they can use to help grow their own business. These members never think of sharing information, and are never going to help grow the group.

        If you are not currently giving more than you are receiving, make a proactive decision to share helpful and relevant information with those in your network.

        3. Narrowing Your Focus

        The networks that you are involved with should align with your business goals.

        If you are expanding to other networks too fast that are not beneficial to your growth, you could be spreading yourself too thin.

        It makes more sense to be in one group that is related to your field and be a top contributor than be in several different networks where you only contribute a small amount each time you attend. These meetings take effort, and spreading yourself too thin will not benefit you nor anyone in the group.

        If you are not bringing your best effort to the table, don't expect others in that group to either. 

        4. Giving to Receive

        Take a minute and think about how many people are in your existing network.

        If each of you made a commitment to increase your efforts to the group by 1% each time, the group would be the most successful group on the planet. That 1% begins to stack up on itself and in a short time you have members over delivering and expanding the core of the network. This will not happen unless you decide it is time to step up and give.

        Watch what happens if you give to other members without expecting anything in return. They almost feel a sense of obligation to return the favour. Come from that place, and you become a true asset to the network.

        Working with a great network is simply priceless.

        Remember that this network is going to take time to grow and to maintain. If everyone in the group begins to focus on helping one another first, the entire group benefits on more levels than they will ever realise in just a very short amount of time.

        HAVE YOU DISCOVERED THE POWER OF GIVING?

        At Roundhouse, we understand that it is important to give to receive. There is so much value in giving - both personally and professionally. Discovering ways to give more is a key business strategy. If you would like to discuss how to strategically enhance the power of your business network, please call us for an informal chat.

        We are here to help.

        Get started now. Contact us here.

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        Book an obligation free consultation today.

        phone : 1300 727 749 

        email : us@roundhouse.cc

        Learn about our web design here.

        See our brand and logo portfolio here.

        If you enjoyed reading this article, you may also enjoy the following:
        1. Medical Illustration

        2. A Handy Brand Glossary

        3. 7 Top Reasons Why Infographics Work

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        See our video portfolio here.

        LEARN MORE!

        Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

        We can help you succeed online.

        8 Top Design Tips For A Brilliant Business Card

        by Saul Edmonds

        8 Top Business Card Design Essentials

        Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it.
        Bruce Lee

        8 Ways to Create a Compelling Business Card

        With just about everyone connected digitally to the world, you may wonder why it is that when you attend a networking event or similar - you still come home with a pile of business cards.

        While social media websites have replaced the Rolodex, how is it possible that the business card continues to survive successfully in our digital world?

        Business cards have been the go-to advertising medium for over a century, and they continue to be more than essential in the unforeseeable future.

        Your business card will help you to create those offline connections that can grow your business, but you have to have a compelling card in order for it to have any power.

        Here are 8 ways to create a more compelling business card and leave that lasting first impression.

        1. Including Your Social Presence

        With everyone interacting on social media platforms, it is important that you place at least one of your social addresses on your business card. This will give first time customers and industry associates the opportunity to review you and your business. This enables them to make an informed decision about the quality of your business, services and products. 

        2. Keeping it Simple

        Don't add superfluous detail to your business card. Remember, a cluttered card can be a challenge to read. Less is always more.

        With regard to social media addresses - limit yourself to one or two at most. Choose the social platform where you spend the most of your time - that way, if someone reaches out to you on your social page - you can get back to them in a timely manner.

        3. Add Your Website URL

        Make it easy for people to find your business online. Your website is full of information about your products and services. Promote the homepage url of your website on your business card. Help people take the step to reach out and connect with you online. 

        4. Use Your Logo To Stand Out From The Crowd

        Your logo is the heart of your business card. If you are considering updating your logo - or if you are starting out in businesses - aim for a logo design that stands apart from the others in your industry.

        Ideally, a logo makes a statement about you, your company and your goals. It describes your business and your core values in visual terms. Dig deep to find exactly what your company is all about, then incorporate that message into the logo.

        Your logo, or branding, must be easily identifiable and unique.

        A professional graphic designer will work with you closely to create a tailored logo design that best represents your company.

        5. Getting Them Curious

        Spark interest by adding some unique content on your business card.

        Try to think outside of the box.

        Aim to motivate people to want to learn more about your business, services and products. Generate interest to foster engagement. They key here is to inspire people to take action.

        6. Linking Both Worlds

        If you want to take your business card to the next level, link both your online and offline worlds. The business card can be the perfect bridge that will allow your contacts to connect directly to your web page. Include a QR code on your business card to facilitate this process.

        7. The Call to Action

        Your business card should be considered as a call to action.

        Rather than print a large run of one card, consider smaller runs where cards are tailored to target specific events. Take these cards to the trade show or networking seminar, they will have a much bigger impact than a standard set of cards.

        Again, taking the time to think outside of the box - and getting inspired is the key.

        Holidays, events, personal stories and more - can fuel a unique business card solution that will enable you to use your business card in new and innovative ways. The sky is the truly the limit here. 

        8. The Card Utility

        There are ways to really take your business card to the next level if you are creative and think outside the box. Add a spiral binding and some pages, and your card is now a mini-brochure.

        There are so many ways a business card can be used to grow your opportunity. Make the most of your business card to really make an impression - and win more leads.

        IS YOUR BUSINESS CARD WORKING FOR YOU?

        At Roundhouse, we understand how a great business card can make a lasting impression. Take your business card design to the next level with a strategic solution that gets you the attention you deserve. If you would like to discover innovative ways to make more of your business card, please call us for a friendly chat.

        We are here to help.

        Get started now. Contact us here.

        Saulke (1).png

        Book an obligation free consultation with a qualified logo designer.

        phone : 1300 727 749 

        email : us@roundhouse.cc

        Learn about our web design here.

        See our brand and logo portfolio here.

        If you enjoyed reading this article, you may also enjoy the following:
        1. How to Use Storytelling to Grow Your Business

        2. The 5 Top Website Redesign Principals

        3. 5 Ways to Improve Your Web Conversion Rates

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        See our video portfolio here.

        LEARN MORE!

        Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

        We can help you succeed online.

        7 Top Ways to Generate Leads Quickly

        by Saul Edmonds

        7 Strategic Ways to Generate Leads Faster

        Without promotion, something terrible happens... nothing!
        P. T. Barnum

        How to Get New Leads Fast

        As the day comes to an end, you may look back and realise this week that you worked to connect with all your contacts on social media, you have mailed out your flyers, you have sent a newsletter to all your email contacts - yet new business leads have not increased.

        Those leads you were hoping to generate are just not materialising, and you can not pinpoint where things are going wrong.

        This is not the time to panic because there are plenty of other effective ways to generate quality leads.

        Here are 7 amazing ways to generate those leads quickly:

        1. Create an E-Book

        Creating an e-book is easier that you think. It really is just a series of many articles in one group, so write a new article each day and put it all together when done.

        Now you can put it on Amazon for sale, however, the way to get leads is to offer it for free.

        Let people know you have a way to solve their problem - all they need to do is sign up for your newsletter to receive this information for free. Capture those leads off a landing page before you give away the book, Now you will have a fresh list of leads everyday. 

        2. The Newsletter

        One of the easiest ways to generate leads is via an email newsletter.

        Put a sign up for the newsletter everywhere you can think of. Put it on your website, social profiles, email signatures, and any printed materials you send out. Now once you get new names, you have a captive audience with whom you can connect on a regular basis.

        3. The Blog

        Your blog should be a direct extension of your website - it is a great resource for gathering fresh leads.

        The sign up section within the blog will help to capture leads, while the blog itself promotes all the latest services and products you have. A blog is a great way to grow your leads because the search engines simply love them. With fresh content being added all the time, they usually get placed very high in the organic search results for popular keywords. 

        4. The Power of Twitter

        The power of Twitter can not be understated.

        You can generate high quality leads very quickly on Twitter with the help of popular hashtags. With hashtags, you jump in the middle of popular conversations, positioning your company as an industry leader. You have the ability to reach out to like minded individuals easily when they are part of the discussion.

        5. Creating Compelling Videos

        Take the time to create a video that stands out as a quality video on YouTube.

        If your videos can be entertaining and informative, you can reach a global audience quickly. In addition to placing links in your videos that lead subscribers to your sign up box, you can place social media buttons that will allow the world to share your vision. If it becomes popular enough, you could see a flood of traffic to your blog in no time at all.

        6. The Infographic

        Infographics are a great way to connect with people visually.

        People have shorter attention spans now that everything is happening around them at lightning fast speeds. Create an infographic that is short and sweet, informative and well branded with your company colours - to increase subscribers, grow brand awareness and expand your lead base.

        7. Power behind Strong Branding

        Ask a loyal customer what they love most about the places they shop, and you will hear that people want authentic companies more often than not.

        When a company has a clear message that they live by, it makes it that much easier for the consumer to become emotionally invested.

        While you can't be everything to everyone, you can be true to yourself. Stick with that philosophy, and your followers will find you. Those followers will be turned to loyal customers in just a short time because they can identify the fact that you are trying to be the best of your niche. Once your conversion rates increase, so will your leads.

        IS LEAD NURTURING A PART OF YOUR BUSINESS STRATEGY?

        At Roundhouse, we understand the importance of genuinely connecting with your audience to create new leads. We have a complete range of digital media services and management to assist with your customer service needs and outreach campaigns. Our talented team of experts will work closely with you to create precisely what you need.

        We are here to help.

        Get started now. Contact us here.

        Saulke (1).png

        Book an obligation free consultation with a qualified social media marketer.

        phone : 1300 727 749 

        email : us@roundhouse.cc

        Learn about our web design here.

        See our brand and logo portfolio here.

        View our graphic design portfolio here.

        Learn more about infographics here.

        If you enjoyed reading this article, you may also enjoy the following:
        1. How To Build Success With Content Marketing

        2. 6 Easy Ways to Keep Your Clients Happy

        3. How To Grow Your Business With Customer Testimonials

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        See our video portfolio here.

        LEARN MORE!

        Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

        We can help you succeed online.

        How To Use Word of Mouth Marketing to Promote Your App

        by Saul Edmonds
         How to spread the word about your app

        Promoting Your App: 3 Ways to Spread the Word 

        Word of mouth is the best medium of all.

        William Bernbach

        Getting Your App in the Hands of the Customer and Building Word of Mouth 

        There are several ways that you can successfully market your mobile app.

        Some of these techniques involve a significant amount of money, while others only involve your time. Both are extremely effective at getting your app into your customers hands, both can also help to give these customers a reason to nudge their inner circle to jump in as well.

        While these techniques can be effective in their own way, nothing can help to jump start your marketing efforts like word of mouth can.

        Here are some ways you can encourage users to tell the world about your app and build a loyal following in the process.

        1. Starting Small and Going Slow

        Most people involved with mobile apps will likely tell you to do the opposite. Strike while the iron is hot and move fast, but that is why most mobile apps are not going anywhere. The smaller that you start, the better quality app you can deliver to your audience. When you create the app, reach out to a select and small group of individuals. Get their input on the app and the navigation. Let them tell you what they really think.

        Be willing to make frequent changes early on, and keep on making adjustments until you are satisfied that the app is going to benefit your audience. Now that you have taken the time to fine-tune your product, your app will be met with a positive reception, leading to more shares and positive word of mouth.

        2. Focusing on User Needs

        Every great app idea must be developed carefully to translate well for your niche audience. Your app has to focus on solving a need the audience has first and foremost.

        If your app can address a problem - and offer a simple solution to that problem - you can do something many app developers never achieve.

        Creating an app that your users cannot live without is a real challenge, but if you come from the place that you are addressing a problem, then you can streamline the process so that your app does that - and does it well. 

        Get the app right, and then target a bigger audience. After you begin to grow your user base, interact with your audience and ask how you can make your app even better. This will inspire users to share the information with friends due to their involvement.

        3. Building a Brand by Telling a Story

        Approach marketing from a story telling perspective. Tell a story that connects your app with your user.

        If your story is compelling enough, your users will connect with your app on an emotional level.

        If your app has really benefited a user, and they take the time to send you a message or create a testimonial, share that message with your audience. A genuine message will always impact upon buyers more than a sales pitch. No matter how skillfully you craft a sales pitch, at the core it remains a sales pitch. When you can post a testimonial from a real user, you connect with a global audience on a much deeper level.

        Now your audience has something they can bring to their network and share with their inner circle. This is how you motivate your users to pass on positive word of mouth advertising for you. By taking the time to do the right thing, you are rewarded by users who feel compelled to share that story.

        ARE YOU USING THE POWER OF WORD OF MOUTH MARKETING?

        Roundhouse has been delivering innovative advertising and marketing solutions since 2001. We understand how effectively social media and word of mouth marketing can be used to promote apps and achieve more downloads. We take the time to understand your unique story and integrate your message seamlessly throughout your brand and marketing.

        Get started now. Contact us here.

        Saulke (1).png

        Book an obligation free consultation with a qualified app expert.

        phone : 1300 727 749 

        email : us@roundhouse.cc

        Learn about our web design here.

        See our brand and logo portfolio here.

        If you enjoyed reading this article, you may also enjoy the following:

        1. 4 Ways to Design an Effective Call to Action

        2. 5 Strategic Ways to Convert Your First Customer

        3. 6 Ways to Increase Sales With Landing Page Optimisation

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        See our video portfolio here.

        LEARN MORE!

        Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

        We are here to help.

        Key Questions To Ask Before You Begin Mobile App Development

        by Saul Edmonds
         key app questions

        Top Questions To Ask Before Developing Your Mobile App

        The question isn't who is going to let me; it's who is going to stop me.
        Ayn Rand

        Getting Started With App Development

        Developing a mobile app will set your business apart from your competition. Businesses of all sizes are now incorporating mobile app development into their brand outreach to capture more audience share globally.

        Before you consider developing your mobile project, there are important questions you need to ask:

        Should I Outsource the Project?

        When you develop your mobile app in-house, your team has more control over the entire project from start to finish. Your team can add more people on staff to help collaborate new ideas and visions on the fly. This process tends to be more expensive just because of the time involved in development. If more time is spent on testing and implementation, costs can really grow.

        Outsourcing your mobile app enables you to put the development in the hands of a trusted company with clear timelines and set costs. A specialist development agency can take care of your app from concept to release more efficiently and cost effectively because that is what they are in the business of doing. 

        What Device Should We Develop For?

        With over 70% of Australians alone owning smartphones, it is projected that global ownership easily exceeds 800 million today.

        With so many choices out there, it can be a challenge deciding which device your mobile app should be developed for. If budget allows, it is recommended to develop tailored solutions for both Apple and Android platforms. This increases your revenue opportunities with a diversified product strategy.

        What Should the Mobile App Do?

        Once you have identified the process of development and the platform to build on, define the specific purpose and required functionalities of your app.

        Will your app be used for shopping, filing reports, or some other function? You need to determine if your app is going to be streamlined for one function or designed to perform multiple tasks for the user. It is sometimes better to create several smaller apps in circumstances where there are numerous features and functionalities.

        The key here is to understand what your app should accomplish. Get to know your target mobile users and carefully gauge how your app can benefit them. 

        Why is the visual design important?

        During the planning process you need to make decisions about your platform, device types, the language, and the overall functionality.

        The visual design and user interface of your app is another important consideration.

        Did you know that he average user has over 35 running apps on their smartphone? With thousands more apps competing for their attention in the app stores - your app must stand out in a way that gets you the attention you deserves. Use brilliant visual design to set your app apart from your competitors.

        Design is a key component of the success of every app.

        When you take this step by step approach to developing your mobile app, you are setting yourself up for a better mobile experience for all. 

        HAVE YOU GOT A GREAT IDEA FOR AN APP?

        At Roundhouse, we understand that a successful app begins with a strategic plan for success. We have a complete range of app development, app branding and app marketing services dedicated to achieving your goals. Our talented team of experts works closely with you to create precisely what you need.

        Get started now. Contact us here.

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        Book an obligation free consultation with a qualified app expert.

        phone : 1300 727 749

        email : us@roundhouse.cc

        Learn about our web design here.

        See our brand and logo portfolio here.

        See our infographics portfolio here.

        If you enjoyed reading this article, you may also enjoy the following:

        1. 7 Ways to Boost Sales With Social Media

        2. Why Social Media is Good For Business

        3. Brand Marketing Explosion Infographic

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        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        See our video portfolio here.

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        Why Better Web Design Means Higher Conversion Rates

        by Saul Edmonds

        Discover How Quality Web Design Increases Your Bottom Line

        Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
        Charles Eames

        Why Better Website Design Leads To More Sales

        The single biggest metric used on a website to determine overall success or failure is your conversion rates.

        • The higher the conversion rate, the more sales your company will enjoy.

        In order to convert those visitors into loyal customers, you need be working on areas like SEO, relevant content, advertising, social media, and of course your web design.

        Focus on web design and you can see those conversion rates take an upturn very quickly. Then you can focus on those others areas at a steady pace.

        Here are a few principles of good web design that will help improve your conversion rates.

        The Power of Usability

        • Take a good look at your website from the eyes of your potential customers.

        Is the website user friendly or is it intuitive?

        In order to increase conversions on your website you have to be working on both of those key elements. The easier a person can perform tasks on your website, the easier they can get to the business of buying. When a person arrives on your website for the very first time, they will be able to determine within seconds whether or not to continue or tho click the back button.

        • During the design of your website, take some tips from your competition.

        Place some items in the cart at those websites and see which features you loved and which only slowed down the process. Incorporate those features into your website, using the best of the best.

        Improved Design Features

        There are certain features you can implement into the design that will have a direct impact on the conversion rates.

        These features will nudge the visitor along so that they wind up on the product page and load the cart with the items they need more efficiently.

        • Large headings and verb oriented call to action buttons guide your visitors to take action.

        People simply need to be told what to do in many cases, so by giving them action words on the website, it helps them to easily make a decision to move along. The key here is not cluttering up the pages - the more content on a page, the harder it is for the reader to find the information to get the process rolling.

        • Find ways to improve the load speed on your website.

        Users today are used to getting information at break neck speed. if they have to wait for your pages to load, they will abandon that cart quickly and shop elsewhere.

        A Rewarding Shopping Experience

        • If the colours and visuals on your website engage your visitor, the more likely they are to stay.
        • The longer they stay on your website, the better chance you have to convert them from a visitor into a customer.

        Choose the right images, buttons, text, arrows - all of which should lead the buyer to those important call to action buttons.

        If the design is poor, and the buyer is clicking around your website and not getting anywhere, you risk your website becoming a poor buying experience. Make the checkout process smooth, ensure the website is visually pleasing to the eyes, and eliminate all that clutter.

        • Continue testing and tweaking all the features and functions on your website.

        Stay informed as to what your competition is doing to improve their buyers' experience, and use those features to help improve areas where your website is lacking too.

        Stop leaving money on the table by sending your customers out the door within the first few seconds of arriving on your website. If you can focus your attention on making your buyer experience a rewarding one, they will not only will love you for it, they will also tell their inner circle about you.

        In a world where advertising costs a fortune, getting customers to refer you to their inner circle is the least expensive and most effective advertising there is.

        IS YOUR WEBSITE OPTIMISED FOR YOUR CUSTOMERS?

        At Roundhouse, our key goal is to maximise your opportunity online. We work to understand you, your business and your customers - and deliver a tailored web solution that propels your business forward and increases your profitability. Our talented team of experts works closely with you to create precisely what you need.

        We are here to help.

        Get started now. Contact us here.

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        Book an obligation free consultation with a qualified social media marketer.

        phone : 1300 727 749 

        email : us@roundhouse.cc

        Learn about our web design here.

        See our brand and logo portfolio here.

        If you enjoyed reading this article, you may also enjoy the following:
        1. How to boost revenue with a great point of sale.

        2. 6 Ways to increase sales with landing page optimisation.

        3. Brand management for small business.

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        See our video portfolio here.

        LEARN MORE!

        Subscribe to the Roundhouse Email Newsletter Here!

        Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

        We can help you succeed online.

        5 Key Elements to Include on Your Home Page

        by Saul Edmonds
        5 Key Elements to Include on Your Home Page.png

        5 Top Home Page 'Must Haves' for Your Company Website

        First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes.
        Elliott Abrams

        Make Your Home Page Work For You

        It is a rule that holds true in every business : you really only get one chance at making a great first impression.

        This could not be more true when it comes to your website as well.

        Recent studies have shown that when a customer arrives at a website, they make the decision to stay or go within 5 seconds.

        Technology is moving at lightning fast speed, and people simply expect every website they visit to move quickly. Once you get them to your website, you better have your home page optimised in a way that keeps them interested or you will lose them quickly.

        Rather than losing a potential customer with the click of a mouse, take the time to incorporate these 5 things on your homepage to make your site more user friendly.

        1. Your Business Contact Information

        • Recent studies have shown that an amazing 75% of small business websites do not have a link to a business email address on the home page.
        • An even more alarming number, 60% of those websites don't have a telephone number listed on the homepage.

        At the absolute minimum, your website should have the telephone number and email address clearly visible.

        If you do have a physical storefront, then this information must include your street, city, and zip code as well. Google has many features available where you can link a map to the information so if someone is in their car, they can get your exact location by way of the smartphone.

        2. Clear Images that Represent Your Business

        • A winning image draws in your visitors attention as soon as they arrive. 
        • Ensure the main header image is closely related to the products you sell.

        If you sell wedding cakes, the image must be a wedding cake. Having no graphics or assorted pictures of butterflies and family photos will send your potential customers clicking the back button at break neck speed. 

        3. Check All Homepage Links

        • If you do not do anything else, please take the time to ensure each of the links on your homepage is working properly.

        Broken links or links that send visitors to the wrong information must be fixed. There should also be a very detailed and clear navigation bar across the top of the homepage. This will help your visitors to quickly find the information that they need at the click of a mouse.

        Some of the important links that should be in that navigation bar is your FAQ page, shipping and returns policies, privacy page, and a contact page. Do not make it challenging for a customer to find the information they need to use your service or products.

        4. Your Email Signup Box

        • The only way that you can connect with a visitor after they leave your website is by capturing their email address.

        If the majority of visitors do not make a purchase, you should be able to send them sales flyers in the future to entice them to come back and shop.

        Your email signup box should be easy to see, and it should also give the buyer a great reason to want to provide their personal information. In the signup box, explain that you will only be sending out promotional codes and sales periodically so they do not feel they are being added to a spam list. Offer your customers rewards that they cannot resist.

        5. The Social Media Links

        • One of the ways that your visitors can help spread the word about your website is through social media.

        Make it easy for your customers to tell their inner circle about your business by making certain you incorporate social media buttons on all your content.

        That way if a person is on your website and feels a deal is really good, they can click the Twitter, FaceBook, LinkedIn, or Pinterst button to share your details instantly. These social media buttons are an inexpensive way for your customers to do advertising for your business. In a way, those shares are like referrals, making it easier for new fans to find your content and make purchases.

        IS YOUR HOMEPAGE WORKING FOR YOU?

        At Roundhouse, we understand that your website home page needs to be carefully optimised and tailored to your audience. It needs to promote conversions, spark interested and provide key information. If you wish to learn more about how your home page optimisation can work to boost your revenue, please contact us for chat.

        We are here to help.

        Get started now. Contact us here.

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        Book an obligation free consultation with a qualified web designer.

        phone : 1300 727 749 

        email : us@roundhouse.cc

        Learn about our web design here.

        See our brand and logo portfolio here.

        If you enjoyed reading this article, you may also enjoy the following:
        1. How to sell your brand in a sentence.

        2. Why an engaging content strategy is essential for seo.

        3. 7 Ways to boost your sales with social media.

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        See our video portfolio here.

        LEARN MORE!

        Subscribe to the Roundhouse Email Newsletter Here!

        Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

        We can help you succeed online.

        8 Creative Ways To Make Your Marketing Message to Stand Out

        by Saul Edmonds

        8 Ways to Market Smarter and Stand Out From Your Competitors

        Quote: Marketing is a contest for people's attention.
        Seth Godin

        How to Stand Apart From Your Competitors

        One of the ways to separate yourself from the competition is to simply improve upon your marketing message.

        When your message is more clear, you create more brand believers and you gain more fans.

        The challenge for many business owners is finding that right balance and getting the message to the appropriate people in a world of marketing overload.

        Lift your marketing message by including some of these essentials in your next brainstorming session.

        1. Start focusing on solutions.

        Your customer wants a solution to their unique problem. When you can find demand for your services, you have won half the battle. Tell your audience that your company solves problems and offers unique solutions, your message will get noticed and your sales will improve.

        2. Be sure to market to your target audience.

        If you are not targeting a specific audience, your marketing messages are simply wasted. This type of marketing is better known as junk mail because it lacks interest and is not efficient at all. The best way to reach an audience is to find something they are genuinely interested in. Targeted marketing is essential.

        3. Subtitles and headlines work.

        The titles and subtitles in your messages need to be short, creative, and thought-provoking. Your message has to really peak the curiosity of the reader, then compel them to want to read more. Don't use catchy titles that are not related to the message.

        4. The message must be crystal clear.

        Although brilliant design does command the attention, it must compliment the message you are working to communicate. Focus on information rather than entertainment. The message that reaches your readers should be so interesting that the reader wants to go further and learn more information about your product or service.

        5. Extreme marketing messages do work.

        If you talk about mistakes, the negative, or the opposite of your message, it grabs attention. People are keen to understand exactly what makes things go wrong. They can then use that information to do the opposite and genuinely succeed.

        6. The unique marketing hook.

        Offer an incentive to provide additional relevant information for free. Offer free ebooks and downloads  where customers simply enter their email address or telephone number. This opens the door for further communication and will definitely increase your response rates.

        7. Making use of unique sizes, shapes, and items.

        It seems like every marketing message that is sent either in the mail or email looks exactly the same. Try and stand out from the crowd by mixing things up a little bit in your campaign. Choose creatively shaped marketing materials, use call to action buttons that are brightly colored instead of links or use large, innovative fonts and typography. These are all different from what the average marketing company is doing today. 

        8. Inspire Your Customers To Share Their Experience

        In order to tell the world that one of your services or products are rated number one with customers - you have to first get them to rate it.

        If you have a product or service that customers are talking about on social media, use that in your marketing messages. The buying public want to see that the rest of the world have used and have rated your services before. Testimonials can also be used to effect in this way.

        IS YOUR MARKETING MESSAGE STANDING OUT?

        At Roundhouse, we have a range of marketing and media services that to ensure you stand out from your competitors. We can assist with design, management and monitoring of your outreach campaigns. Our talented team of experts works closely with you to create precisely what you need.

        We are here to help.

        Get started now. Contact us here.

        Saulke (1).png

        Book an obligation free consultation with a qualified marketer.

        phone : 1300 727 749 

        email : us@roundhouse.cc

        Learn about our web design here.

        See our brand and logo portfolio here.

        If you enjoyed reading this article, you may also enjoy the following:
        1. How to grow your business with customer testimonials.

        2. Top 10 ecommerce questions for startups.

        3. 5 Top tips to use when hiring a web developer.

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        See our video portfolio here.

        LEARN MORE!

        Subscribe to the Roundhouse Email Newsletter Here!

        Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

        We can help you succeed online.

        The 6 Keys for Effective Mobile Marketing

        by Saul Edmonds

        6 Ways to Boost Your Mobile Marketing Strategy

        “If your plans don’t include mobile, your plans are not finished.”
        Wendy Clark, Coca-Cola

        THE MOBILE HORIZON 

        Nine out of every ten Australians has a mobile phone.

        At least half of these phones are smartphones. 

        That brings us to the key question : What is your business currently doing to reach these people - who are spending a significant part of their day browsing the internet via mobile? 

        If your company currently doesn't have a mobile marketing strategy, now is the time to consider one. 

        Here are the six keys for creating an effective mobile marketing strategy. 

        1. Creating Specific Goals

        The goals of your mobile marketing strategy need to be in line with your business plan. The main strategy for effective mobile marketing is twofold. Aim to sell more products and services, and to build brand awareness for your company.

        The core goal is to increase traffic to your brick and mortar storefront or main website. A well executed mobile strategy can extend to the delivery of faster customer support and the promotion of real time specials. 

        2. Create a Mobile App

        People simply love downloading free mobile apps that help them to make their lives a little easier. Design a mobile app for your website that gives customers a fast and easy way to browse your inventory, ask questions, book appointments and learn more information about your business.

        Provide customers with a lightning fast way to shop while on the move. The easier you make it for the buyers to engage, the more likely they are to share and refer your business to their inner circle.

        3. Reward Customers

        Why not offer your customers a reward for shopping via their mobile device?

        Set up a rewards program or a unique promo code that gives them a special discount for shopping through your mobile app. This can also help to increase your brand awareness as more people begin sharing that promo code on their social media profiles. 

        4. Broadcast Your Message

        The messages you send to customers via email does not always translate well on different mobile devices. The mobile platform can really change the way an image looks, and the download time can be extremely long. Use your mobile app to broadcast your message and update your audience in real time.

        5. Optimise Your Content for Mobile

        Mobile users want information instantly and will not wait patiently for downloads. Your website needs to be optimised for mobile viewing. It must load quickly and be compatible across all mobile devices. 

        6. The Easy Way Out

        If you want the consumer to really appreciate your business, give people the opportunity to opt out of your messages. The perfect mobile experience includes ensuring your customers can op out of messages easily. People will appreciate your company for this.

        Are You Optimised for Mobile Success?

        Roundhouse has been providing digital design and marketing services since 2001. We use the latest technology and insights to deliver targeted mobile marketing solutions that ensure your business reaches your audience across every channel. Our key goal is to grow your business and profits online. 

        Get started now. Contact us here.

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        Book an obligation free consultation with a qualified mobile marketing expert.

        phone : 1300 727 749 

        email : us@roundhouse.cc

        Learn about our web design here.

        See our brand and logo portfolio here.

        If you enjoyed reading this article, you may also enjoy the following:
        1. 8 Top Reasons to Have a Mobile Friendly Website

        2. Why Social Media is Good for Business

        3. Digital Branding

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        See our video portfolio here.

        LEARN MORE!

        Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

        We can help you succeed online.

        Top 10 Ecommerce Questions For Startups

        by Saul Edmonds
        Top 10 Ecommerce Questions For Startups.png

        10 Key Ecommerce Questions to Ask Before Launching an Online Store

        "If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful." 
        - Founder and CEO of Amazon, Jeff Bezos

        Are you considering joining the ecommerce revolution?

        Hundreds of billions of dollars are spent online each year. This represents huge opportunity for anyone looking to create an online store.

        Selling products and services online is completely different from selling via a traditional storefront. Starting an ecommerce business doesn't have to be an overwhelming when you understand how to navigate the waters confidently.

        Read on for the top ten ecommerce questions for startups.

        1. How Do I Build a Online Store?

        Firstly, there are plenty of online resources that can help. Many companies that provide ecommerce hosting will also walk you through the steps of setting up your store. Alternatively, you can work with a professional web designer to get your ecommerce business online for you.

        2. Should I Customise My Website?

        Your website is an extension of your offline business and brand. Ensure that your color scheme, logos, fonts, and images maintain your brand identity online. Aim to create a point of difference with your competitors – so that you stand out amongst others in your niche.

        3. How Do I Collect Money?

        Do your homework when it comes to choosing a card processing company. While they all basically do the same thing, they all charge different rates for each transaction they process in your store shopping cart. Research merchant accounts and read reviews before you make this important decision.

        4. How Do I Handle Customer Service?

        This is one aspect of your website you can not overlook. Making the customer happy is all about interacting with them when they have a question or concern - and delivering a consistent positive experience. Invest in a customer relationship management system so you have a finger on the pulse of everything going on with your visitors.

        5. How Much Do I Charge For Shipping?

        The best way to address shipping is to choose from one of the top shipping companies and create an account with them. That way you can incorporate their shipping calculator into your shopping cart, allowing customers to get real time shipping quotes directly from the carrier. Many online retailers inbuild shipping costs into their product pricing and are able to offer 'free shipping' to customers as a result.

        6. How Do I Create Professional Images?

        The only way you can sell your products - is by giving your buyers an opportunity to view your items as clearly as possible.

        A professional photographer will ensure a quality result. If you opt to take your own images, be certain that you place each item in plenty of light so that your images will clearly show all details. Take multiple pictures to give your buyers the opportunity to see your items from all sides.

        7. Should I Add Reviews and Social Share Buttons?

        This is an absolute must if you want to grow your brand. Give your customers the opportunity to tell others about their experience with your company. When they share your information you are basically receiving a trusted endorsement to all their friends and colleagues.

        8. How Do I Attract Visitors?

        Promoting your new website today is all about being social.

        Place your ecommerce website link prominently on all your social media profile pages, and post messages to these platforms daily to attract interest. Take the time to interact and be social with your fans. Give people a reason to follow you with quality content, updated daily.

        9. Do I Accept Returns?

        If a customer knows you have a return policy, it will give them the confidence they need to know you stand behind your products. Where appropriate, accepting returns is recommended.

        10. How Do I Monitor My Success?

        Of all the ecommerce tips, this is the most important.

        You need to be able to monitor your success in order to improve an build your business. Install Google Analytics for free on your website, and you track everything from where your customers arrived from, keywords they used and how long they stayed on your pages.

        Many ecommerce platforms offer a significant range of tools to measure and improve engagement and conversion. Ecommerce success results from testing and improving and refining the customer experience.

        Good luck with your online store!

        Are you making the most of your opportunities online?

        Roundhouse has been providing world class web design and development services since 2001. From bespoke web design to custom ecommerce developments - our expert team delivers professional solutions  to boost your leads and grow your business online - at a price you can afford.

        Get started now. Contact us here.

        Saulke (1).png

        Book an obligation free appointment with a qualified web developer.

        phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

        email : us@roundhouse.cc

        Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

        Learn about our web design services here.

        See our portfolio here.

        If you enjoyed reading this article, you may also enjoy reading about the following:
        1. How to Encourage Your Website Visitors to Stay Longer

        2. 7 Ways to Boost Your Sales With Social Media

        3. How Mobile Websites Boost Sales

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        Click Here! - Subscribe to our Newsletter for exclusive discounts, special offers and updates.

        Why an Engaging Content Strategy is Essential for SEO

        by Saul Edmonds
        Engaging Content Strategy

        Engaging Content and Search Engine Results

        “Content, in order to connect, has to be really powerful.”
        – Stacie Bright, Unilever

        Google Rewards Engaging Content

        The latest algorithm updates to the search engines means that - it is more important than ever to implement an effective content strategy - if you want to remain competitive online.

        When you create compelling content on your website, you tell the search engines - as well as visitors - that your business is actively providing up to date information for your industry, your peers and your customers.

        An engaging content strategy will ensure that your website ranking gets a boost - thus increasing search engine referral traffic.

        Quality content provides a cost effective marketing solution that delivers real results long term.

        Google is constantly updating, improving and modifying their search algorithm.

        The latest algorithm changes make it clear that Google is placing much more relevance on longer content, correct grammar, and outbound links to other quality websites.

        Quality Content Boosts ROI

        A content strategy is a surprisingly affordable marketing option that delivers measurable results.

        Blogging Benefits

        Creating a blog for your company is one of the easiest ways to generate fresh, highly relevant content for your website.

        Blog posts can consist of articles, photos, videos, testimonials and product information. Your blog is a great way to keep your customers and prospects informed, share more about the personal side of your company and offer greater information about the range of products or services that you provide.

        Blogging is also a great way to establish your brand and talk about the things that are important to you and your business. Remember that branding is all about ‘telling your story’.

        You will find that your website gets a fresh surge of targeted traffic each time new content appears.

        Blog content doesn't always have to be product or service related, simple posts about news in your industry will also engage readers and inspire them to return to your website and learn more.

        Another way to use content to promote your business is to do a guest post - featured on an external blog or publication.

        Posting an engaging and relevant article to a high ranking blog will not only send you new traffic, it will tell the Google search engines to place more importance on your website overall. Guest posts build high quality links to your website, and give the search engines more reasons to improve your ranking.

        In addition, your brand awareness will skyrocket - as quality posts will be seen by authorities within your industry.

        Grow Your Audience

        Get creative with your content strategy and your website will benefit long term.

        Consider video blogs and podcasts as an alternative way to promote your company information and grow traffic. Place short videos on Vine, Google+ or Instagram. Additional traffic from high ranking social sites will improve your SEO and show the search engines that your content is relevant and targeted.

        Content strategy does take ongoing commitment to ensure success. Many business owners simply do not have the time to implement a consistent, content rich strategy. If this is you, why not consider hiring a specialist to help? 

        Whether you hire someone to assist or decide to implement your strategy on your own, you can expect that your website will significantly benefit across a number of areas.

        Go get blogging, today!

        Is your content strategy working for your business?

        Roundhouse offers premium content marketing services at an affordable price. Make the most of your online strategy and promote your business effectively across all your channels. Since 2001, we have helped hundreds of businesses grow their business in the online space. We are dedicated to your success.

        Get started now. Contact us here.

        Saulke (1).png

        Book an obligation free appointment with a qualified consultant.

        phone : 1300 727 749

        email : us@roundhouse.cc

        Learn about our web design services here.

        See our portfolio here.

        If you enjoyed reading this article, you may also enjoy reading about the following:
        1. 7 Ways to Boost Your Sales With Social Media

        2. How to Grow Your Business with Customer Testimonials

        3. Get More Business from your Business Card

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        Subscribe to our Newsletter for exclusive discounts, special offers and updates.

        7 Ways to Boost Your Sales with Social Media

        by Saul Edmonds
         Ways to Boost Your Sales with Social Media

        7 Easy Ways to Build Your Business with Social Media

        "Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected."
        - Mark Zuckerberg

        Simple Yet Effective Ways to Boost Sales with Social Media

        If you still think that social media will not contribute positively to your business; the time has come to rethink your strategy and get on board with the social revolution.

        • Increasing your brand recognition across multiple channels is a key social media strategy. 
        • When you increase your brand awareness, you will increase your company sales.

        Here are the top seven ways you can use social media for your business to grow your profitability online.

        1. Getting Started with Social Media

        Social media is everywhere and well known platforms include Facebook, Twitter, Pinterest, LinkedIn, Youtube amongst others. Don't get overwhelmed by thinking you need an active presence on all of these websites at once.

        The key is to simply get started with one and focus your efforts on creating a professional business profile page. This is going to be a direct extension of your business, so take the time to ensure your branding, images and relevant company information is well represented to potential customers.

        Contact your local design or SEO agency if you need assistance with regard to establishing social profiles.

        2. Take Time Every Day

        Social media is all about being social.

        Don't make the mistake of developing your profile and then sitting back and expecting millions of users to like you.

        The key here is to find a certain amount of time each day to connect with others and make relevant and informative posts targeted to your niche audience. Posting is not about selling your products and services. Offer some advice and helpful tips along the way and strive to deliver information that is genuinely of value.

        3. Never Outsource Your Posting

        Always remember that this is your company and your reputation online. Never delegate your social media marketing to an outside source. They will never put their heart into those posts like you will.

        Find a little amount of time each day to post and commit to the process. Social media is a long term investment.

        4. Become an Authority in Your Niche

        Whatever your business niche - you have valuable insights that can help a potential customer.

        Take time each day to interact with people and offer some advice or tips on how to solve problems in your industry. These social media for business tips can really position you as an authority in your industry by your followers.

        5. Mix it Up Each Day

        Just because you can post comments and blogs, doesn't mean that is all you should be doing.

        Occasionally post a video to assist your customers with a common problem. Post an image of your staff hard at work to put faces to names behind the scenes. In this context a message about a new product release will have a much bigger impact upon your followers.

        6. Stop Focusing Locally

        The internet has opened up a whole world of new customers for you.

        Consider for a moment that the entire world can see and read your posts now. When you realize your audience is that much bigger, you open the door to making many more sales that you could have even imagined.

        7. Don't Spam the Social Sites

        Using the 80/20 business rule, only 20% of all your posts should be related to products or services offered by your company.

        Post relevant information that can help your customers and they will come back to your page more often. Deliver value – with new and interesting content – and visitors will consistently return to read your updates. Remember that regular visitors will often become customers – so update your content frequently, ideally on a daily basis.

        Is Your Social Media Strategy Working For You?

        Roundhouse has been providing world class online marketing services since 2001. From web design, to brand management and social media marketing strategy - our expert team delivers professional solutions with one goal in mind - to boost your leads and expand your customer base. 

        Get started now. Contact us here.

        Saulke (1).png

        Book an obligation free appointment with a qualified consultant.

        phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

        email : us@roundhouse.cc

        Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

        Learn about our web design services here.

        See our portfolio here.

        If you enjoyed reading this article, you may also enjoy reading about the following:
        1. 6 Keys to Brand Strategy Development

        2. How to Achieve More With Less When Marketing Your Small Business

        3. 10 Tips for Better Postcard Design

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        Subscribe to our Newsletter for exclusive discounts, special offers and updates.

        Easy Design Tips to Get More Business from Your Business Card

        by Saul Edmonds
         Easy Design Tips to Get More Business from Your Business Card

        Why Simple is Best for Effective Business Card Design

        “The best way to get a good idea is to have a lot of ideas.” 
        Linus Pauling

        Business cards have been at the heart of most marketing campaigns for almost every business for over 100 years.

        Presenting your business card in the right way can significantly boost your networking capabilities and help to grow your company brand.

        Here are few suggestions to ensure you get even more potential business from this simple yet effective tool – your company business card.

        Consistency is the key to a well-designed business card.

        Your business card design must consistently reflect your company brand or logo and remain within brand guidelines. A professionally designed business card will clearly represent your business to others and contribute to building brand recognition and increasing your brand awareness.

        Readability on business cards is paramount.

        Simplicity of design is key. The style of font and print layout must be developed to ensure that all readers can easily understand the information printed on your cards. If a potential customer tries to call you and cannot read your telephone number because the font is too small or too cursive, you run the chance of losing a new customer.

        The standard size for business cards within Australia is 55mm x 90mm – however, many sizing options including die cuts, custom print finishes and designer card stocks – are surprisingly affordable and can help you really stand out from the crowd.

        When it comes to adding your contact information on the business card, be certain to keep simple. While it is possible that your business has many e-mail addresses, multiple telephone numbers, and a diversity of social platforms – your business card is not the place to list them all.

        Keep it simple by incorporating your main phone number – possibly both landline and mobile, the e-mail address monitored the most, and one social link if you must. To portray a professional image you need to keep your business card clutter free while still being able to provide the most relevant contact information to your customers and prospects.

        Always keep your business cards in your wallet, pocket, and vehicle because you never know when you could walk right into a new business opportunity.

        A well designed business card - that reflects your brand and is easy to read - gives you the best chance of success in every situation.

        Is your business card working for you?

        Roundhouse has been providing world class business card design and printing services for more than 12 years. Our team of fully qualified designers deliver fully customised solutions that ensure your business card performs effectively while promoting your brand to customers and prospects.

        Get started now. Contact us here.

        Saulke (1).png

        Book an obligation free consultation with a qualified business card specialist today.

        phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

        email : us@roundhouse.cc

        Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

        Learn about our print services here.

        See our logo portfolio here.

        If you enjoyed reading this article, you may also enjoy reading about the following:

        1. A Guide to Creative Logo Design

        2. 3 Ways to Leverage the Power of Social and Mobile Marketing

        3. 4 Reasons to Choose a Brand Agency

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        Subscribe to our Newsletter for exclusive discounts, special offers and updates!

         

        The Top 7 Branding Mistakes

        by Saul Edmonds
         The Top 7 Branding Mistakes

        7 Common Branding Mistakes and How to Avoid Them

        "Strong brands are built on the basis of sound business practice and a great brand experience. When solid fundamentals are accompanied by a clear, compelling brand proposition and a strong sense of momentum, a brand is likely to increase both sales and shareholder value."
        Peter Walshe

        Brand Strategy for Small Business

        Creating a brand that really sticks in the mind of your potential customers is easier than you might think.

        To assist your brand development process, read on to discover the top seven branding mistakes that you need to avoid in order to improve your brand and grow your business effectively.

        1. Lack of Strict Brand Guidelines

        Brand guidelines ensure your brand is represented consistently across all media – both offline and digital.

        Brand guidelines refer to the documentation and description of how your logo and associated brand collaterals are to be implemented across all media. This ensures consistency and professionalism in the presentation of your company at all times while building brand recognition.

        Before you set out to create a brand, consider these important guidelines first. Incorporate all the logos within your company into one easily identifiable brand to make it easier for people to remember. This means to carefully consider the colors of the logo, the tagline of your business, distinctive fonts, images, mascots, and the voice behind all your promotional videos - to ensure the a strong and consistent presentation of your company to customers.

        2. Underestimating Your Brand Power

        People purchase from the brands they know.

        Effective branding will create a real point of difference between your company and your industry competitors. The better your brand and the stronger your profile - the more sales and potential leads. Do not underestimate the power of a great brand.

        3. Branding That’s Built on the Latest Trend

        A simple approach to brand development that is not restricted to the latest trend is best.

        To see how simple an effective brand can be, consider how little the branding for Coca Cola products have changed in the last 130 years. The style of the font has modified slightly as the decades have unfolded, but the Coca Cola brand-mark has always retained the same basic design concept.

        Try to make your brand design as simple as possible so that it will stand the test of time.

        4. Cheating Your Brand of Consistency

        If you need to incorporate your brand into a promotional flyer or advertising campaign, never cheat your brand by throwing together a new design just for the sake of grabbing attention.

        Effective branding is built on consistency and reliability.

        If your next campaign demands unique colors and style and you wish to change your brand colors or fonts just one time – beware! You may damage any brand recognition your company has established so far.

        5. Watered Down Brand Solutions

        An effective brand will always resonate with its target market.

        Never go too far by opting for a brand design that is so simple that it bears no relevancy to your niche. Always review your branding from your client’s point of view.

        Ensure your logo and brand can easily show your customers and prospects exactly what your business is all about.

        6. Failure to Monitor Your Brand Amongst Competitors

        One of the biggest branding mistakes that many companies make is that they become complacent about monitoring the usage of their brand.

        Be vigilant about who uses your brand without consent from your company. If you have a new competitor on the block and they simply make a few modifications to your logo and call it their own, make certain your team is on the ball and pursuing legal action if necessary.

        7. Too Many Brand Transformations

        Every company experiences transformations during their years of business. Early on you may have produced one type of logo and now you create a variation of that same them.

        Don't change your brand too often. Rolling out a new logo too quickly may confuse your customers when it comes time to buy from you again.

        Is your brand building your business success?

        Roundhouse has been providing world class brand design and brand strategy services for more than 12 years. Our team of fully qualified designers can help you grow your business and increase your customer base with a custom brand solution tailored to your unique requirements.

        Get started now. Contact us here.

        Saulke (1).png

        Book an obligation free consultation with a qualified brand designer today.

        phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

        email : us@roundhouse.cc

        Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

        Learn about our design services here.

        See our logo portfolio here.

        If you enjoyed reading this article, you may also enjoy reading about the following:

        1. 4 Reasons to Choose A Brand Agency

        2. How to Boost Revenue With A Great Point of Sale

        3. Social Networking for Business

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        Subscribe to our Newsletter for exclusive discounts, special offers and updates!

         

        The 5 Keys to an Effective Website Home Page

        by Saul Edmonds
        The-5-Key-to-an-Effective-Website-Home-Page_The 5 Keys to an Effective Website Home Page.png

        How to Gain Maximum Effect from Your Home Page Design

        Business is all about making that great first impression.

        This is also the case when it comes to your company website.

        People ignore design that ignores people.

        Frank Chimero

        When a potential customer arrives on your business website - they should be able to immediately tell what types of products you sell and which services you offer. Many business websites fail to give their visitors a clear enough indication of what they offer and how they can genuinely assist. 

        With a less than optimal home page, business owners run the risk of losing an important visitor - who may simply exit as fast as they arrived.

        Here are the five keys that you need to ensure an effective home page - that makes it easier to convert visitors into customers.

        1. The Contact Information

        A surprising number of business websites do not have an email link or business telephone number clearly located on the home page.

        One of the most important ways to project a professional image to your visitors is to give them easy access to you information. Place your email link, telephone number, contact form and physical address in a prominent location so that each visitor can easily find it.

        2. Relevant Images

        When your company sells screen-printing, there should be an abundance of images that showcase printed t-shirts. Many companies simply miss the mark here and include inspiration images, or worse, not a single image at all.

        The fact is that when it comes to an effective home page, a picture can really say a thousand words. Use an image in place of text that clearly explains a product or service you offer. This image will make it easy for a visitor to identify exactly what products and services you sell.

        3. Working Navigation Links

        User-friendly navigation is a key element of an effective home page.

        The links across the header of the home page should give customers clear indications as to where they can find answers to their questions on your website.

        Links to FAQ pages, return policies, testimonials, contact information, and business hours should all be easy to find on the home page.

        Make certain that all these links take the visitor to the page indicated. Nothing looks less professional than a broken link or one that sends the visitor to the wrong content.

        4. Sign Up Section

        Encourage your visitors to get involved!

        Ideally, place an email sign up box in the upper right corner of your website.

        This is above the fold and the first place visitors’ eyes will be drawn to when they land on your home page.

        When a visitor signs up for your emails, they are obviously interested in receiving newsletters that contain new information about your business. This presents an opportunity to build ongoing relationships with prospects and existing customers. There are many companies online that offer free or low cost services to help you with your email campaigns.

        5. Social Media Buttons

        One of the best ways to get your customers to help you to market your company - is to place social media buttons on all your website pages.

        These buttons will repost your content to sites like Twitter, LinkedIn, Facebook and Instagram. Now your content can be shared with your visitor's inner circle, where you have the potential to be seen by millions of new targeted consumers.

        Is your website home page converting visitors into customers?

        Roundhouse has been providing quality website design services since 2001. Our expert team delivers smart website and design solutions to boost your leads and increase your customer base. We offer a great range of affordable website options that deliver maximum ROI. 

        Get started now. Contact us here.

        Saulke (1).png

        Book an obligation free consultation with a qualified designer.

        phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

        email : us@roundhouse.cc

        Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

        Learn about our web design services here.

        See our portfolio here.

        If you enjoyed reading this article, you may also enjoy reading about the following:
        1. Brand Management for Small Business

        2. Web Design - How to Deliver a Positive User Experience

        3. 3 Key Social Networking Strategies to Build Your Business

        Roundhouse - The Creative Agency

        Author - Saul Edmonds

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

         

        3 Ways to Build Customer Loyalty

        by Saul Edmonds
        6_3 Ways to Build Customer Loyalty.png

        Simple Customer Loyalty Ideas for Your Business

        "A satisfied customer is the best business strategy of all."
        Michael LeBoeuf

        One of the best ways to build customer loyalty is to put yourself in the role of a customer.

        When you visit a retailer or supplier and receive a genuine hello or thank you, how does that make you feel? When you order a product or service, how do you feel when you receive a follow up call or letter asking if you were satisfied, and thank you for placing your order?

        Small courtesies really matter when it comes to building customer loyalty.

        Here are 4 ways to build customer loyalty that will help to grow your customer base and increase your overall traffic.

        The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.
        John Russell, President, Harley Davidson

        1. The Loyalty Programme

        People love to be rewarded for their patronage, and whether you provide a loyalty card or a rewards program that encourages future purchases, if the underlying theme is that you appreciate the customers business you will see an increase in customer loyalty. Providing your customers with rewards tells them that even though they might consider looking elsewhere for the same product at a better price, the fact you take the time to provide them with bonuses and rewards for continuing to patronage goes a long way.

        Action:
        Find ways to implement a loyalty programme in your organisation. Create a community centred upon the needs of your customers, develop a rewards programme or introduce and promote membership benefits.

        2. Handwritten Thank You

        You recently purchased a new vehicle from your local auto dealer and within a week you received a hand written thank you letter from the salesperson who sold you the car. On the anniversary of that sale, you received another hand written thank you again telling you how much your business is appreciated and if you ever need anything to please call. What do you think the chances of that person referring their family and friends to that dealership are? They are extremely high because a simple handwritten note gave you and the dealer a connection that you can not get from flyers, commercials and emails like the competition does. Take the time to thank your customers with a simple handwritten note and express your sincere gratitude.

        Action:
        Take the time to connect individually with your customers. In the world of emails and text, a handwritten card or note stands out. Invest a little time in discovering the value of written communication.

        3. Know Your Customers

        It takes just as much time to small talk with a customer as it does to genuinely ask them questions concerning their lives. Asking about a child, or a sick family member, a new pet or a new addition to the family are all ways to show your customer that you have a connection with them. If you notice a change in their life and make reference to it, you show that customer that you do have concerns about them. These feelings can build customer loyalty for a lifetime.

        Action:
        Get to know your customers. Relationship building is the foundation of quality customer service. Ensure every customer feels valued and understood.

        "Customer satisfaction is worthless. Customer loyalty is priceless."
        Jeffrey Gitomer

        Enhance customer loyalty and increase your business.

        Discover innovative and cost effective ways to boost your ROI with increased customer loyalty.

        Saulke (1).png

        Book an obligation free consultation with a qualified designer.

        Get started. Contact us now.

        phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

        email : us@roundhouse.cc

        Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

        Learn about our web design services here.

        Learn about our design services here.

        See our portfolio here.

        If you enjoyed reading this article, you may also enjoy reading about the following:
        1. Targeted Advertising

        2. 7 Tips for Marketing Success

        3. Digital Branding

        Roundhouse - The Creative Agency

        Author - Saul Edmonds 

        Connect with Saul Edmonds on Linkedin here or Google+ here.

        Connect with Roundhouse on Google+ here.

        by Saul Edmonds